Sherri Protasiewicz (Craig), CDMP
Marketing Director at Manistee County Tourism Authority- Claim this Profile
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Bio
Brian Persky, STS, SDLT
I worked closely alongside Sherri for about 2 years in her time at Discover Kalamazoo. My role was to promote and sell Kalamzoo to sports event planners, and Sherri’s role was to provide the boots on the ground service and support to those groups when they arrived in town and held their events here in Kalamazoo. I always had the utmost confidence that Sherri was taking the absolute best care of our groups and providing the highest level of service. She often times went out of her way, going above and beyond, to take care of our clients at Discover Kalamazoo. Sherri was an independent worker who was extremely self-motivated which made our jobs easier knowing they were in such great hands. On top of that, Sherri very regularly came to the table with new and creative ideas for our groups that set us apart from the competition. Sherri is reliable, trustworthy, and to be very honest with you, we miss her dearly around here and still stay in touch as friends. Her personality and positivity is infectious. I have no doubt in my mind that Sherri would make an excellent addition to any team she joins and will immediately boost the team culture because of it. Sherri is a great friend and colleague; any team would be lucky to have her join their organization!
Daryl Switalski
Sherri is a goal oriented over achiever with in incredible thirst for knowledge and attention to detail. Her ability to command attention with her charm and wit is only surpassed by her commitment to total customer satisfaction through a wealth of knowledge, quality ideas and service. A true cosmopolitan that has the ability to communicate effectively with any walk of life from the most rural to the Ivy league. Sherri would be a valuable asset to any sales, promotional or marketing team.
Brian Persky, STS, SDLT
I worked closely alongside Sherri for about 2 years in her time at Discover Kalamazoo. My role was to promote and sell Kalamzoo to sports event planners, and Sherri’s role was to provide the boots on the ground service and support to those groups when they arrived in town and held their events here in Kalamazoo. I always had the utmost confidence that Sherri was taking the absolute best care of our groups and providing the highest level of service. She often times went out of her way, going above and beyond, to take care of our clients at Discover Kalamazoo. Sherri was an independent worker who was extremely self-motivated which made our jobs easier knowing they were in such great hands. On top of that, Sherri very regularly came to the table with new and creative ideas for our groups that set us apart from the competition. Sherri is reliable, trustworthy, and to be very honest with you, we miss her dearly around here and still stay in touch as friends. Her personality and positivity is infectious. I have no doubt in my mind that Sherri would make an excellent addition to any team she joins and will immediately boost the team culture because of it. Sherri is a great friend and colleague; any team would be lucky to have her join their organization!
Daryl Switalski
Sherri is a goal oriented over achiever with in incredible thirst for knowledge and attention to detail. Her ability to command attention with her charm and wit is only surpassed by her commitment to total customer satisfaction through a wealth of knowledge, quality ideas and service. A true cosmopolitan that has the ability to communicate effectively with any walk of life from the most rural to the Ivy league. Sherri would be a valuable asset to any sales, promotional or marketing team.
Brian Persky, STS, SDLT
I worked closely alongside Sherri for about 2 years in her time at Discover Kalamazoo. My role was to promote and sell Kalamzoo to sports event planners, and Sherri’s role was to provide the boots on the ground service and support to those groups when they arrived in town and held their events here in Kalamazoo. I always had the utmost confidence that Sherri was taking the absolute best care of our groups and providing the highest level of service. She often times went out of her way, going above and beyond, to take care of our clients at Discover Kalamazoo. Sherri was an independent worker who was extremely self-motivated which made our jobs easier knowing they were in such great hands. On top of that, Sherri very regularly came to the table with new and creative ideas for our groups that set us apart from the competition. Sherri is reliable, trustworthy, and to be very honest with you, we miss her dearly around here and still stay in touch as friends. Her personality and positivity is infectious. I have no doubt in my mind that Sherri would make an excellent addition to any team she joins and will immediately boost the team culture because of it. Sherri is a great friend and colleague; any team would be lucky to have her join their organization!
Daryl Switalski
Sherri is a goal oriented over achiever with in incredible thirst for knowledge and attention to detail. Her ability to command attention with her charm and wit is only surpassed by her commitment to total customer satisfaction through a wealth of knowledge, quality ideas and service. A true cosmopolitan that has the ability to communicate effectively with any walk of life from the most rural to the Ivy league. Sherri would be a valuable asset to any sales, promotional or marketing team.
Brian Persky, STS, SDLT
I worked closely alongside Sherri for about 2 years in her time at Discover Kalamazoo. My role was to promote and sell Kalamzoo to sports event planners, and Sherri’s role was to provide the boots on the ground service and support to those groups when they arrived in town and held their events here in Kalamazoo. I always had the utmost confidence that Sherri was taking the absolute best care of our groups and providing the highest level of service. She often times went out of her way, going above and beyond, to take care of our clients at Discover Kalamazoo. Sherri was an independent worker who was extremely self-motivated which made our jobs easier knowing they were in such great hands. On top of that, Sherri very regularly came to the table with new and creative ideas for our groups that set us apart from the competition. Sherri is reliable, trustworthy, and to be very honest with you, we miss her dearly around here and still stay in touch as friends. Her personality and positivity is infectious. I have no doubt in my mind that Sherri would make an excellent addition to any team she joins and will immediately boost the team culture because of it. Sherri is a great friend and colleague; any team would be lucky to have her join their organization!
Daryl Switalski
Sherri is a goal oriented over achiever with in incredible thirst for knowledge and attention to detail. Her ability to command attention with her charm and wit is only surpassed by her commitment to total customer satisfaction through a wealth of knowledge, quality ideas and service. A true cosmopolitan that has the ability to communicate effectively with any walk of life from the most rural to the Ivy league. Sherri would be a valuable asset to any sales, promotional or marketing team.
Credentials
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Certified Digital Marketing Professional (CDMP)
Digital Marketing InstituteJun, 2023- Nov, 2024 -
Certified Tourism Ambassador
Certified Tourism Ambassador™ (CTA) ProgramNov, 2014- Nov, 2024
Experience
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Manistee County Tourism Authority
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Director
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May 2023 - Present
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Marketing Manager
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Dec 2022 - May 2023
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Freelance Marketing
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Nov 2022 - Present
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RAMSDELL REGIONAL CENTER FOR THE ARTS
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United States
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Performing Arts
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1 - 100 Employee
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Marketing & Events Manager
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Aug 2021 - Oct 2022
• Create marketing campaigns to increase attendance at live events • Generate and track email marketing and social media engagement • Design and send direct mail • Write and send press releases • Maintain close relationship with local and regional media • Update and manage website • Execute event contracts for concerts, weddings, and private rentals • Track consumer interactions in Bloomerang and Audienceview • Create marketing campaigns to increase attendance at live events • Generate and track email marketing and social media engagement • Design and send direct mail • Write and send press releases • Maintain close relationship with local and regional media • Update and manage website • Execute event contracts for concerts, weddings, and private rentals • Track consumer interactions in Bloomerang and Audienceview
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Manistee County Tourism Authority
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Coordinator
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Jan 2019 - Aug 2021
• Execute marketing campaigns • Write blogs, newsletters, and social media campaign strategies • Update and manage multiple websites • Track and collect user generated content • Work with lodging properties/partners to promote area assets • Collaborate with Pure Michigan, DNR, West Michigan Tourist Association, and other state-wide marketing organizations to promote both local and regional assets • Oversee lead fulfillment and collect consumer information through CRM • Execute marketing campaigns • Write blogs, newsletters, and social media campaign strategies • Update and manage multiple websites • Track and collect user generated content • Work with lodging properties/partners to promote area assets • Collaborate with Pure Michigan, DNR, West Michigan Tourist Association, and other state-wide marketing organizations to promote both local and regional assets • Oversee lead fulfillment and collect consumer information through CRM
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Munson Healthcare Manistee Hospital
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Charitable Giving Officer
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Aug 2017 - Dec 2018
• Engaged local community to support Munson Healthcare Manistee Hospital through charitable giving • Managed annual giving campaigns through direct mail • Organized intimate donor gatherings and large public donor events • Wrote campaign letters and e-blasts • Spoke at hospital employee trainings to initial employee giving • Engaged local community to support Munson Healthcare Manistee Hospital through charitable giving • Managed annual giving campaigns through direct mail • Organized intimate donor gatherings and large public donor events • Wrote campaign letters and e-blasts • Spoke at hospital employee trainings to initial employee giving
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Discover Kalamazoo
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United States
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Travel Arrangements
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1 - 100 Employee
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Destination Services Manager
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Dec 2014 - Aug 2017
• Co-facilitated the Kalamazoo Tourism Ambassador Program • Worked with event planners to organize services for conventions, conferences, meetings and festivals • Sales for the group tour and corporate markets • Represented Kalamazoo’s events, attractions, hotels, and restaurants at multiple trade shows, Discover Kalamazoo related events and Western Michigan University Admitted Student Events • Co-facilitated the Kalamazoo Tourism Ambassador Program • Worked with event planners to organize services for conventions, conferences, meetings and festivals • Sales for the group tour and corporate markets • Represented Kalamazoo’s events, attractions, hotels, and restaurants at multiple trade shows, Discover Kalamazoo related events and Western Michigan University Admitted Student Events
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House Of Flavors Inc.
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Marketing & Community Engagement Director
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Sep 2013 - Oct 2014
As the Marketing & Community Engagement Director for multiple businesses/pop-up shops (House of Flavors Restaurants, Best Choice Market, Love Ludington Rentals, Ludington Legends and Michigan Made Baskets), I was challenged with overseeing the development of both day-to-day and big picture projects for each business. - Managed social media posts - Calendar planning for design/development of new websites - Designed marketing publications and press releases - Coordinated advertising/marketing efforts with local newspapers, radio stations and news channels - Publicly represented each businesses at community events - Volunteer coordinating - Tracked business donations - Customer Service Training Show less
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Western Michigan University
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United States
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Higher Education
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700 & Above Employee
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School of Communication Intern
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Aug 2012 - May 2013
- Generated online internship opportunities- Organized class curriculum guides- Prepared online pre-test/post-test for Communication students- Created surveys for the School of Communication
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Learning Community Assistant (Residence Life)
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Aug 2012 - Apr 2013
With the privilege of being the first Learning Community Assistant focused on transfer students, my task was to provide WMU transfer students with a smooth and enjoyable transition into a four year university. Within this year, I received "Residence Life Staff Member of the Year" and "Best Event Coordinator." My roles under this title included:- Event Planning- Program Development- Distribution of WMU Resources- Marketing - Community Building- Public Speaking- Curriculum Counseling Show less
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Education
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2011 - 2013
Western Michigan University
Bachelor of Arts (BA), Public Relations, Advertising, and Applied Communication -
2007 - 2011
West Shore Community College
Associate of Arts and Sciences (AAS), Music Performance, General
Community
