Experience

Bloomr.SG (Mediacorp)

• Singapore
• Entertainment
• 1 - 100 Employee

• Multi-Channel Network Manager

  • Aug 2022 - Present

• Assistant Digital & Social Strategist

  • Aug 2020 - Nov 2022



Amara Hotels & Resorts

• Hospitality
• 100 - 200 Employee

• Assistant Digital Marketing Manager

  • Apr 2019 - Aug 2020

  • Define and lead group-wide digital strategy across various markets while ensuring synergy and alignment to brand and campaign objectives • Lead key revenue-driving campaigns from start to end, including overall strategy, marketing and P&L analysis • Manage external agencies and internal stakeholders across all digital platforms including digital marketing, CMS, CRM and social media • Develop a suite of marketing collaterals for use across various platforms • Analyse revenue numbers and provide recommendations and actionable insights • Adept in swift and efficient crisis-communications including crafting response and media monitoring Show less



Resorts World Sentosa

• Hospitality
• 700 & Above Employee

• Digital Content Producer (Senior Executive)

  • Jan 2018 - Apr 2019

  Content Strategies and Creation• Responsible for RWS' yearly and monthly social strategies• Part of the creative content team that conceptualizes marketing content, including Out-Of-Home, activations, events and digital content• Direct and produce digital content for various product offerings, including attractions, hotels, F&B and events• Working knowledge of Photoshop and Adobe Premier ProSocial Media Campaign Management (Campaign Lead)• In-charge of end-to-end 360 social media campaign management• Curate and develop exciting social content, ensuring synergy and alignment with campaign objectives and marketing strategy• Past campaigns include Universal Studios Singapore's Halloween Horror Nights, Jurassic World, The GREAT Food FestivalSocial Media Community Management (Regional)• In charge of content creation and day-to-day management of RWS social media platforms. Adept in handling a suite of social media platforms with a combined reach of >1.2million followers• Supports the various overseas marketing units in terms of asset creation and copy writingPost Campaign Analysis• In charge of monitoring and reporting of social media engagement and results with experience in using social listening/analytics tools Event Management• Experienced in event planning and execution• Coordinate with various business units to ensure smooth executionInfluencer Engagement• Engage key opinion leaders and influencers across various demographics• Build up personal network, including social media influencers and celebrities Show less

• Social Media Strategist (Executive)

  • Jun 2015 - Dec 2017

  Social Media Community Management• In charge of content creation and day-to-day management of RWS social media platforms. Adept in handling a suite of social media platforms with a combined reach of >1.2million followersSocial Media Campaign Management (Campaign Lead)• Curate and develop exciting social content, ensuring synergy and alignment with campaign objectives and marketing strategy• Past campaigns include Universal Studios Singapore's Halloween Horror Nights, Jurassic World, The GREAT Food FestivalContent Creation• Direct and produce digital content for various product offerings, including attractions, hotels, F&B and events• Working knowledge of Photoshop and Adobe Premier ProPost Campaign Analysis• In charge of monitoring and reporting of social media engagement and results with experience in using social listening/analytics tools Show less