Sherra F.
Senior Marketing Consultant at WWSB- Claim this Profile
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Bio
Experience
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ABC 7 WWSB-TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Marketing Consultant
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Apr 2007 - Present
Sarasota, Florida Area sell televison and digital media to local and regional businesses, create original multi platform marketing strategies and campaigns for clientelle, manage active client list while developing new business and create marketing elements including writing scripts, video elements and digital ads, sell and handle client expectations as well as communicate project progress during the design phase and after launch of new websites, surpass sales quotas and new business goals by utilizing a combination… Show more sell televison and digital media to local and regional businesses, create original multi platform marketing strategies and campaigns for clientelle, manage active client list while developing new business and create marketing elements including writing scripts, video elements and digital ads, sell and handle client expectations as well as communicate project progress during the design phase and after launch of new websites, surpass sales quotas and new business goals by utilizing a combination of creative ideas and traditional sales relationship building, develop and maintain a sales SharePoint site in order to share presentations and information with sales staff, develop new employee sales skills with hands on training Show less
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Account Executive
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2004 - 2007
broadcast televison and interactive advertising sales to local and regional businesses, maintain active client list while growing new business and create and manage creative elements.
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Field Sales Representative
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2002 - 2004
grow share of multiple consumer home product lines within a regional territory, developed and maintained relationships with and educated personnel from the associate level to regional management in order to procure maximum presence of products, controlled inventory, pop and store credit on various products, conceptualized and implemented product placement, reported territory information to the corporate office
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Producer
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2000 - 2002
present story ideas for coverage to reporters, create order of news broadcasts in order to maintain flow and timing of newscast while on air, copy and video editing, problem solve during the newscast in order to maintain fluidity, timing and general look of news cast to the audience
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Education
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Auburn University
Mass Communications, Journalism, Marketing, Fine Art, Psychology -
Riverview High School