Experience

BBDO Singapore

• Singapore
• Advertising Services
• 1 - 100 Employee

• Brand Strategist

  • Jul 2022 - Present

  Accounts Awarded: Alila (regional), Samsonite, StarHub BroadbandExisting Clients: FedEx (regional), BOSS Coffee (SG&HK), MOHH, XVAWork closely with all departments to develop a cohesive brand strategy that encapsulates the brand story, for clients ranging from FMCG to Web 3. Through a deep understanding of category trends and competitors, opportunities are created for brands to build a strong consumer relationship and achieve set objectives.

• Social Media Executive

  • Mar 2022 - Present

  Heading Audi’s Singapore performance marketing, content strategy, and execution.- Ideate and execute monthly Always On content as well as local campaigns with a team of creatives.- Deliver monthly reports with in-depth analysis on social post’s performance.- Manage and guide the intern on developing a monthly report.- Developed the media plan and conducted media buy for Always On, Global Campaigns, Local Campaigns and Aftersales posts.



Shermaine photography

• Singapore

• Freelance Photographer

  • Jan 2017 - Present

  Specialise in portrait photography Featured on TimeOut Magazine and Harpar's Bazaar Magazine Notable Partners include The Ann & Ben Show, Barehands, Ng Teng Fong Hospital Specialise in portrait photography Featured on TimeOut Magazine and Harpar's Bazaar Magazine Notable Partners include The Ann & Ben Show, Barehands, Ng Teng Fong Hospital



TBWA\Group Singapore

• Singapore
• Advertising Services
• 100 - 200 Employee

• Social Media Executive

  • Dec 2021 - Feb 2022

  Client: Singapore Tourism Board Developed content strategies for weekly TikToks, leveraging on current trends to ensure brand relevance on the platform. Managed digital content execution across Facebook, Instagram and TikTok. Client: Singapore Tourism Board Developed content strategies for weekly TikToks, leveraging on current trends to ensure brand relevance on the platform. Managed digital content execution across Facebook, Instagram and TikTok.



Freelance

• Freelance Production Assistant

  • Jul 2020 - Feb 2022

  I have worked on a variety of projects as a production assistant and an Art assistant. These projects include short videos for Instagram and short films. Some notable films and clients I have worked with are Singapore International Film Festival, SG Sports TV for Team Singapore, The Benzi Project and ASUS. I have worked on a variety of projects as a production assistant and an Art assistant. These projects include short videos for Instagram and short films. Some notable films and clients I have worked with are Singapore International Film Festival, SG Sports TV for Team Singapore, The Benzi Project and ASUS.



[kloo] Pte. Ltd.

• Singapore
• Advertising Services
• 1 - 100 Employee

• Project Management Executive

  • Jan 2021 - Dec 2021

  Clients: Julie's Biscuits - The Best of You, Ng Teng Fong Hospital, NTU GC Specialise in social media strategies and campaign development for key clients. Clients: Julie's Biscuits - The Best of You, Ng Teng Fong Hospital, NTU GC Specialise in social media strategies and campaign development for key clients.



Mello.sg

• Singapore

• Small Business Owner

  • Dec 2020 - Oct 2021

  Mello.sg sells handmade coasters made with fresh flowers. Our main channel is Instagram and our audience ranges from mid 20s to 40s. Mello.sg sells handmade coasters made with fresh flowers. Our main channel is Instagram and our audience ranges from mid 20s to 40s.



Wild Rice

• Singapore
• Performing Arts
• 1 - 100 Employee

• Marketing Intern

  • Feb 2020 - Jul 2020

  As an account executive intern, I was exposed to developing social media reports, social media campaigns and pitch decks. A large part of my intern involves analysing user engagement and sentiments to determine the Brand’s positioning amongst users. As an account executive intern, I was exposed to developing social media reports, social media campaigns and pitch decks. A large part of my intern involves analysing user engagement and sentiments to determine the Brand’s positioning amongst users.



Kidzania Singapore

• Sentosa

• Crew, operations

  • May 2018 - Dec 2019

  I facilitate activities, role play to the children for them to better comprehend the activity at hand. I facilitate activities, role play to the children for them to better comprehend the activity at hand.



Wild Advertising & Marketing Pte Ltd

• Singapore
• Advertising Services
• 1 - 100 Employee

• Account Executive Intern

  • Mar 2018 - May 2018

  Clientele: CPF, BCA, Tesco

• Account Executive Intern

  • Sep 2017 - Feb 2018

  Clientele: CPF, BCA, Tesco