Experience

IT Company

• Software Development
• 700 & Above Employee

• Business and Digital Marketing head

  • Nov 2019 - Present

  As an accomplished Business and Digital Marketing professional, I have a proven track record of driving growth and success through effective leadership, management, and marketing strategies. In my role as a Business Manager, I spearheaded a team of 12 associates by building enthusiasm and adapting feedback, resulting in increased sales and meeting targets. I inspired team performance daily by using proven behavioral-based coaching, motivation, and management methodologies. Through creating and implementing a comprehensive sales plan, I was able to increase the company's customer base and maintain its strong presence. I also managed sales representative recruiting, goal setting, mentoring, and performance monitoring. My ability to build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs, was also crucial to my success. I presented sales, revenue, and expenses reports and realistic forecasts to the management team. In my Digital Marketing role, I identified and executed improvements for processes, content, and lead generation. I collaborated with the Content Team to promote social media posts and blog posts and provided market research, forecasts, campaign results, and consumer trends. I implemented new competitive analysis and consumer trend reports which increased quarterly sales by 15%. Additionally, my suggestion of new SEO tools increased copywriters’ output by 25%. Show less