Sherine Meshad
Associate Director, Marketing Communications, School of Business at The American University in Cairo- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Arabic -
-
English -
-
French -
Topline Score
Bio
Rasha Abou-Elazm
Sherine is a diligent, professional and an innovative team player. She constantly strives for perfection and accomplishment. While working closely with her at the UN, Sherine was an exemplar colleague, with great interpersonal skills and a constant desire to acquire new learning and expand her professional network in order to achieve greater outreach and partnership. Definitely a valuable addition to any establishment and I highly recommend her.
ghada gholam
Ms Sherine Meshad joined my team in 2003 (until 2009) at the UNESCO Cairo Office; she soon became a major player in the education programme and a valuable asset in the success of the program. Her duties included assisting in running the education programme both regionally and nationally; preparing work plans and budgets for the programme; organizing workshops, conferences and seminars; representing UNESCO at various activities and events. She was UNESCO’s focal point for youth, media and HIV/AIDS. Sherine demonstrated high professionalism and conscientiousness in performing her work which led to her continual upgrade. She liked her work and showed lots of enthusiasm and creativity always coming up with new ideas and initiatives. Her readiness to help colleagues and mentor new comers has been noticeable in achieving coherent teamwork; her patience and positivity contributed to a pleasant and accommodating work environment. With clear and organised writing (in both English and Arabic), her reporting and technical skills were a great help in successfully meeting deadlines. I’m sure she will prove a positive addition to any work environment both professionally, technically and socially. I wish her a bright and promising future. Good luck. Ghada Gholam gholam.ghada@gmail.com Senior Education Program Specialist (1998-2015) UNESCO Cairo Office
Rasha Abou-Elazm
Sherine is a diligent, professional and an innovative team player. She constantly strives for perfection and accomplishment. While working closely with her at the UN, Sherine was an exemplar colleague, with great interpersonal skills and a constant desire to acquire new learning and expand her professional network in order to achieve greater outreach and partnership. Definitely a valuable addition to any establishment and I highly recommend her.
ghada gholam
Ms Sherine Meshad joined my team in 2003 (until 2009) at the UNESCO Cairo Office; she soon became a major player in the education programme and a valuable asset in the success of the program. Her duties included assisting in running the education programme both regionally and nationally; preparing work plans and budgets for the programme; organizing workshops, conferences and seminars; representing UNESCO at various activities and events. She was UNESCO’s focal point for youth, media and HIV/AIDS. Sherine demonstrated high professionalism and conscientiousness in performing her work which led to her continual upgrade. She liked her work and showed lots of enthusiasm and creativity always coming up with new ideas and initiatives. Her readiness to help colleagues and mentor new comers has been noticeable in achieving coherent teamwork; her patience and positivity contributed to a pleasant and accommodating work environment. With clear and organised writing (in both English and Arabic), her reporting and technical skills were a great help in successfully meeting deadlines. I’m sure she will prove a positive addition to any work environment both professionally, technically and socially. I wish her a bright and promising future. Good luck. Ghada Gholam gholam.ghada@gmail.com Senior Education Program Specialist (1998-2015) UNESCO Cairo Office
Rasha Abou-Elazm
Sherine is a diligent, professional and an innovative team player. She constantly strives for perfection and accomplishment. While working closely with her at the UN, Sherine was an exemplar colleague, with great interpersonal skills and a constant desire to acquire new learning and expand her professional network in order to achieve greater outreach and partnership. Definitely a valuable addition to any establishment and I highly recommend her.
ghada gholam
Ms Sherine Meshad joined my team in 2003 (until 2009) at the UNESCO Cairo Office; she soon became a major player in the education programme and a valuable asset in the success of the program. Her duties included assisting in running the education programme both regionally and nationally; preparing work plans and budgets for the programme; organizing workshops, conferences and seminars; representing UNESCO at various activities and events. She was UNESCO’s focal point for youth, media and HIV/AIDS. Sherine demonstrated high professionalism and conscientiousness in performing her work which led to her continual upgrade. She liked her work and showed lots of enthusiasm and creativity always coming up with new ideas and initiatives. Her readiness to help colleagues and mentor new comers has been noticeable in achieving coherent teamwork; her patience and positivity contributed to a pleasant and accommodating work environment. With clear and organised writing (in both English and Arabic), her reporting and technical skills were a great help in successfully meeting deadlines. I’m sure she will prove a positive addition to any work environment both professionally, technically and socially. I wish her a bright and promising future. Good luck. Ghada Gholam gholam.ghada@gmail.com Senior Education Program Specialist (1998-2015) UNESCO Cairo Office
Rasha Abou-Elazm
Sherine is a diligent, professional and an innovative team player. She constantly strives for perfection and accomplishment. While working closely with her at the UN, Sherine was an exemplar colleague, with great interpersonal skills and a constant desire to acquire new learning and expand her professional network in order to achieve greater outreach and partnership. Definitely a valuable addition to any establishment and I highly recommend her.
ghada gholam
Ms Sherine Meshad joined my team in 2003 (until 2009) at the UNESCO Cairo Office; she soon became a major player in the education programme and a valuable asset in the success of the program. Her duties included assisting in running the education programme both regionally and nationally; preparing work plans and budgets for the programme; organizing workshops, conferences and seminars; representing UNESCO at various activities and events. She was UNESCO’s focal point for youth, media and HIV/AIDS. Sherine demonstrated high professionalism and conscientiousness in performing her work which led to her continual upgrade. She liked her work and showed lots of enthusiasm and creativity always coming up with new ideas and initiatives. Her readiness to help colleagues and mentor new comers has been noticeable in achieving coherent teamwork; her patience and positivity contributed to a pleasant and accommodating work environment. With clear and organised writing (in both English and Arabic), her reporting and technical skills were a great help in successfully meeting deadlines. I’m sure she will prove a positive addition to any work environment both professionally, technically and socially. I wish her a bright and promising future. Good luck. Ghada Gholam gholam.ghada@gmail.com Senior Education Program Specialist (1998-2015) UNESCO Cairo Office
Credentials
-
POSTGRADUATE DIPLOMA IN DIGITAL BUSINESS
EmeritusMar, 2021- Oct, 2024 -
Mimic Social
StukentNov, 2020- Oct, 2024 -
DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
EmeritusFeb, 2020- Oct, 2024
Experience
-
The American University in Cairo
-
Egypt
-
Higher Education
-
700 & Above Employee
-
Associate Director, Marketing Communications, School of Business
-
Feb 2016 - Present
Responsible for promoting the School brand message well as refining and ensuring its relevance. Working with the team on developing School identity and distinct look and feel. Managing and monitoring School's diverse range of communication platforms including website, social media, newsletter, print publications, and publicity material. Managing staff, freelancers, and interns responsible for providing editorial services, live coverage of events, and video content. Capacity building for School of Business staff to highlight School's main communication message as well as enhance staff skills in the development of communication material, written content, and social media engagement. Select Achievements: • Envisioned, launched and incubated AUC School of Business knowledge portal Business Forward, which aims to amplify and showcase the wealth of knowledge developed by the school and its different constituents.• Developed AUC School of Business new brand direction, look and feel and brand book. (launching Feb 2022)• Established marketing communication function for AUC School of Business Executive Education, which included upgrading all written content, developing and implementing a content development cycle, revived ExecEd social media channels and setup digital marketing and email marketing process. • Launched School of Business new website, including full restructure and new content development for the school, its programs and research centers.
-
-
Partnerships Manager, Institutional Development, School of Business
-
Sep 2012 - Jan 2016
Responsible for alumni engagement and data intelligence, corporate relations coordination, drafting proposals to prospect partners and donors, follow-up on endowment activities representing the School of Business in local, regional and international events. Also responsible for drafting the School's strategic plan, reviewing and updating ID’s annual and work plans as well as assessment reports and reviews
-
-
Academic Partnerships Manager, International Executive Education Institute
-
Nov 2009 - Aug 2012
Identification and communication with prospective international partner institutions and universities as well as expansion and deepening of current partnerships. Development of and follow-up on contractual agreements, design and development of IEEI program offerings and courses in partnership with top institutional partners. Development of program brochures and agenda’s for programs. Review and updating IEEI annual and workplans as well as assessment reports and reviews. Prepare reports and briefings. Compile and evaluate information pertaining to new parterships, program offerings and new intitiativs.
-
-
-
UNESCO
-
France
-
International Affairs
-
700 & Above Employee
-
Education Program Assistant - Youth, Media and HIV/AIDS Focal Point
-
Nov 2003 - Oct 2009
Assist in formulation of project documents, coordination, follow-up and monitoring of different phases of project submission, approval and implementation. Assist in drafting relevant parts of programme and budget documents and preparation of work plan for Education. Maintain, control and closely update financial records pertaining to the Education Programme Organize all technical and logistic phases of conferences, seminars, meetings and workshops held at local, regional and international levels. Participate in missions to follow-up of implementation of programme activities. Representing UNESCO in national and international meetings, seminars and confrences, inter-agency activities and follow-up on outcomes. Prepare newsletters, media briefs and website content. Develop and maintain a computerized statistical database on existing projects. Act as focal point for HIV/AIDS and Media Communication.
-
-
-
Nielsen
-
United States
-
Technology, Information and Media
-
700 & Above Employee
-
Field Manager
-
Jul 2000 - Nov 2003
Formerly AC Nielsen- AMER Customized Research Approved questionnaires, prepared budgets and out of pocket expenses. Trained interviewers, supervisors and prepared field plans. Quality control for questionnaires, editing, and handling hand tabs . Handled desk research, and periodical management of a team of supervisors Formerly AC Nielsen- AMER Customized Research Approved questionnaires, prepared budgets and out of pocket expenses. Trained interviewers, supervisors and prepared field plans. Quality control for questionnaires, editing, and handling hand tabs . Handled desk research, and periodical management of a team of supervisors
-
-
Education
-
2020 - 2021
Emeritus
Post Graduate Diploma in Digital Business, Digital transformation -
2019 - 2020
EMERITUS
Certificate in Digital Marketing: Customer Engagement, Social Media, Planning and Analytics, Marketing/Marketing Management, General -
2002 - 2005
The American University in Cairo
MBA, Marketing -
1995 - 1999
Helwan University Cairo
BA, Commerce and Business Administration - English Section -
1993 - 1995
University of Cambridge
International General Certificate of Secondary Education (IGCSE), High School -
1982 - 1993
St. Claire's College
Middle School, Preparatory School
Community
