Head of International Marketing Department

• Sep 2022 - Present

Marketing Manager

• 2021 - Nov 2022

• Lead and develop the marketing strategy for our company that delivers hyper-growth in customer acquisition • Develop Demand Generation, Product Marketing, Communications, Field Marketing, and Creative functions • Support sales channels of Inbound, Outbound, Field, and Channel • Grow, lead and coach a team of high performing marketing professionals • Establish goals and measure the performance of all marketing campaigns, optimizing strategies to drive growth and reputation. • Develop an effective and efficient marketing operation, with defined work flows, clear roles and accountabilities, and high-quality outputs • Develop, report and track Marketing KPIs for the organization • Drive the marketing tech stack utilization with best practices and efficient outcomes in conjunction with organizational tech needs Show less

Marketing Performance Manager

• 2020 - 2021

• Build our paid acquisition engine from the ground up by leveraging internal and external agency resources • Plan and execute paid marketing campaigns across a variety of channels, running experiments to optimize performance • Work in concert with the broader marketing team to craft a comprehensive lead generation strategy, including sales handoff and CRM processes • Create performance dashboards that track key metrics across all your efforts • Oversee a complex marketing budget and build a financial plan for the future Show less

Digital Marketing Manager

• 2019 - 2020

• Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification • Deploy successful marketing campaigns and own their implementation from ideation to execution • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely • Measure and report on the performance of marketing campaigns, gain insight and assess against goals • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Create editorial calendars and syndication schedules • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions Show less

Assistant Marketing and Communications Manager (Overseas)

• 2016 - 2018

Duties: Digital • Oversee the social media strategy for the company. • Develop and execute all web, SEO/SEM, marketing database, email, social media, and on-line advertising campaigns. • Update social media posts (Twitter, Facebook, LinkedIn, and YouTube) with targeted messages • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Create and manage an editorial calendar that captures all marketing efforts, including social media, website updates, e-mail campaigns, and events. • Actively track, analyze and report web results and traffic • Collaborate with agencies and other vendor partners. • Devise strategies to drive online traffic to the company website. • Improving the usability, design, content, and conversion of the company website. • Monitor competition’s websites, social media, and marketing tactics. Communications Responsibilities: • Plan, develop, and coordinate implementation of marketing communications programs and/or activities. • Develop advertising, collateral, public relations, direct marketing, and/or online materials for specific products and our markets. • Maintain and update the industrial products presentation. Work with internal resources to develop new content as needed. • Write copy for communications materials focusing on value prop. • Write and distribute press releases as needed. • Oversee and enforce corporate branding guidelines including the development and maintenance of a corporate design guide. • Facilitates distribution of materials and information to internal and external audiences. • Oversee online literature fulfillment site. Show less

Digital Marketing Manager

• May 2015 - Jan 2016

• Monitor social media platforms, trends, tools, and applications; recommend subsequent actions. • Develop and expand community and/or influencer outreach efforts. • Design, create and manage promotions and Social ad campaigns. • Making regular analysis for the social media tools • Making a marketing plan for offline marketing • Responsible for developing and managing social media activities [Facebook, Twitter, Google plus, Instagram, etc..] • Maintain new creative ideas to increase engagement • Create content for feeds in various social media sites. • Create online weekly & Monthly reports. • Responsible for feedback o audience. Show less

E-Marleting Team Leader

• 2014 - 2015

• Plan and execute all web, SEO/SEM, marketing database, social media and display advertising campaigns • Measure performance of all digital marketing campaigns, and assess against goals • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimizes user funnels • Collaborate with agencies and other vendor partners Show less

Sales & Marketing Manager - co-founder

• 2012 - 2014

• Develop and implements Marketing programs using websites – emails – online ads – search engines (SEO) • Build and manages the company’s social media profiles and presence, including Facebook, Twitter, and additional channels that may be deemed relevant. • Create marketing plans for the companies • Plan and implements B2B marketing • Making marketing analysis • Ability to offer more services (mobile apps – website ……etc) • Dealing and manage paid ADS • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Show less