Experience

Tribe Consulting Ltd

• Canada
• Advertising Services
• 1 - 100 Employee

• President

  • Jul 2017 - Present

  Toronto, Canada Area I am the Founder and President of Tribe Consulting. We cater to small and local businesses that are the cornerstones of our neighborhoods and a driving force in our economy. We show you how to bring STRATEGY & STRUCTURE to your marketing so you can increase your SALES. This program is for you if you are not ready to let go of the reigns completely but you need additional support from an expert to help you create the best strategy for your company! Reach out for more… Show more I am the Founder and President of Tribe Consulting. We cater to small and local businesses that are the cornerstones of our neighborhoods and a driving force in our economy. We show you how to bring STRATEGY & STRUCTURE to your marketing so you can increase your SALES. This program is for you if you are not ready to let go of the reigns completely but you need additional support from an expert to help you create the best strategy for your company! Reach out for more information at info@yourtribe.ca Show less



Horizon Media Toronto

• Executive Vice President Business Solutions

  • Feb 2021 - Present

  Responsible for marketing, consumer and channel insights, effective channel planning, buy implementation and analysis, and account stewardship.



Dentsu Media

• Advertising Services
• 200 - 300 Employee

• Senior Vice President & Managing Director

  • Jan 2015 - Jun 2017

  Toronto Responsible for the Canadian launch and national management of Dentsu Media (previously DentsuBos Media). Provided strategic planning and integrated marketing solutions for clients. Worked collaboratively with creative teams both in house and third party. Doubled the team size, number of accounts and revenue under my tenure. Main Clients: Lexus, Toyota, Loblaw Companies Limited, Arterra Wines, Town Shoes, lowestrates.ca, Fuji Film, Visit Scotland



CMDC (Canadian Media Director's Council)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • Jul 2013 - Jun 2017

  Toronto



DentsuBos

• Brazil
• Mining

• VP Media Director

  • May 2013 - Jan 2015

  Toronto, Canada Area VP Media Director for the Toronto office overseeing all media activity within DentsuBos (pre Dentsu Media Launch). Integrated strategy, planning and trading for all clients. Created and staffed the digital performance team. Clients: Constellation Brands, Lexus, Toyota, Canon, Scion, Antibody, Lindt



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• Media Director

  • May 2010 - Apr 2013

  Montreal, Canada Area Responsible for the co-management of Cossette Media Montreal and the launch of Jungle Media in Montreal. - Operational duties: financial projections/forecasting, talent development - Strategic development, implementation, execution and management of national accounts - Management of the planning team Clients: Transat, Saputo, Canada Post, Perfetti Van Mele, Sleemans



Media Experts

• Morocco
• Advertising Services

• Account Director

  • Sep 2007 - May 2010

  Montreal, Canada Area Strategic media planning and buying director for multiple national accounts, reporting directly into the COO and CEO. Clients: Reitmans Group (Reitmans, Smart Set, Addition Elle, Pennington's, Thyme Maternity), BMW, Pharma Rougier, Tommy Hilfiger, La Senza, TWN/MM and Ufile



Self Employed

• Real Estate
• 1 - 100 Employee

• Strategic Planner & Real Estate Consultant / Agent - Commercial Products

  • Feb 2004 - Sep 2007

  Montreal, Canada Area Responsible for the strategic planning for clients as it related to their real estate requirements: - Business Development: implemented a prospecting database of medium to large companies located in Montreal - Helped manage a contract of over a million square feet of commercial space including lease negotiations, marketing, tenant coordination, lease management and financial profitability analysis - Developed an advertising and marketing program for a major client where none previously… Show more Responsible for the strategic planning for clients as it related to their real estate requirements: - Business Development: implemented a prospecting database of medium to large companies located in Montreal - Helped manage a contract of over a million square feet of commercial space including lease negotiations, marketing, tenant coordination, lease management and financial profitability analysis - Developed an advertising and marketing program for a major client where none previously existed: including branding for the organization, extensive broker relationship, marketing materials as well as organized and presented seminars to major brokerage agencies. Show less



Cossette Media

• Canada
• Advertising Services
• 100 - 200 Employee

• Planning Supervisor

  • Jan 2000 - Feb 2004

  Montreal, Canada Area

• Media Planner

  • Jan 1999 - Dec 2000

  Montreal, Canada Area



Doner Canada

• Advertising Services
• 1 - 100 Employee

• Junior Media Buyer

  • Sep 1997 - Jan 1999

  Montreal, Canada Area