Head Of Marketing

• Sep 2021 - Present

Marketing Manager

• Jun 2016 - Aug 2021

Responsible for the development and management of all marketing and communication activities for the Southern Home Ownership brand and New Homes sales, which includes Shared Ownership, Private Sale and Market Rent tenures. Development, implementation and performance management of the marketing strategy and budget. Utilising a wide range of offline and online techniques.

Marketing Consultant

• Jul 2013 - Jun 2016

My responsibilities include; undertaking and coordinating the research on matters relating to sale of Low Cost Home Ownership (LCHO), Intermediate Rental (IMR) properties and the new Affordable Rent products and to manage the production & development of comprehensive marketing campaigns in line with relevant Sales Targets. Day to day duties also include:• Develop and manage new media initiatives • Set up office systems, tools and processes including legal compliance, media tool kits and evaluation measures.• Build, monitor and maintain positive and productive working relationships with key editors, journalists and opinion-formers within the press and public relations fields, nationally and regionally.• Work closely with Sales and Group Communications team colleagues to ensure effective engagement of all other aspects of marketing communications activity and that the Sales & Marketing team interacts effectively with all parts of the organisation.• Draft press releases, scheme editorials and articles for release to external media, and deal with media enquiries relating to sales.• Plan and oversee organisation of events which support the Group’s sales and marketing strategies.• Provide expert advice in relation to sales and marketing matters to staff at all levels, including senior managers.• Organise and participate in staff presentations, sales campaigns, and events which support the Group’s external communications strategy.• Support the Sales & Marketing Manager in the delivery of the Group’s sales strategy and marketing plan.• Prepare marketing literature including advertisements, newsletters, sales brochures, websites and press releases ensuring they comply with the Property Misdescription Act.• Ensure relevant websites are regularly and accurately maintained and monitored.• Responsible for circulation of scheme specific advertising and publicity material through appropriate media both internally and externally.

Marketing Communications Officer

• Sep 2011 - Jul 2013

The Marketing Communications department have a key role in supporting the effective delivery of our business and social objectives across over 100 centres and to enhance the reputation of GLL as a leading Leisure services provider to existing and prospective partners.As Marketing Communications Officer my role is to drive integration of the marketing communications outputs for the delivery of new innovation with regards to selling, particularly for ecommerce delivery of online booking and the selling of leisure memberships. Key aspects of the role include:-* Developing integrated marketing communications support to promote our programmes to local communities ensuring customers are well informed of leisure programme and prices* Managing budgets * Orchestrate and manage campaigns across all Leisure Centres* Evaluating marketing campaigns * Organising and attending events and exhibitions overseeing the PR management where appropriate

FirstStep Customer Services

• 2009 - 2011