Shereen Ghanem

Paid Search Executive (Infiniti Motor Company) at Omnicom Media Group (MENA)
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Contact Information
us****@****om
(386) 825-5501
Location
Lebanon, LB

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Credentials

  • Optimize Performance in Search Ads 360
    Google
    Apr, 2022
    - Nov, 2024
  • Manage Campaigns in Search Ads 360
    Google
    Mar, 2022
    - Nov, 2024
  • Snapchat Advertising Essentials
    Snap Inc.
    Nov, 2021
    - Nov, 2024
  • Facebook Blueprint - Level 2
    Facebook AI
    Jan, 2020
    - Nov, 2024
  • Brand Best Practices
    Facebook AI
    Nov, 2019
    - Nov, 2024
  • Facebook And Instagram
    Facebook AI
    Nov, 2019
    - Nov, 2024
  • Facebook Blueprint - Level 1
    Facebook AI
    Nov, 2019
    - Nov, 2024
  • Search Ads 360 Certification Exam
    Google
    Apr, 2022
    - Nov, 2024
  • Google Ads Display
    Google Ads
    Feb, 2022
    - Nov, 2024
  • Google Ads Video
    Google Ads
    Feb, 2022
    - Nov, 2024
  • SEO
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Sponsored Ads Foundations Certification
    Amazon
    Feb, 2022
    - Nov, 2024
  • Google Search Ads
    Google Ads
    Jan, 2022
    - Nov, 2024
  • Search Ads 360 Mobile Basics
    Google
  • TikTok Academy Measurement
    TikTok

Experience

  • Omnicom Media Group (MENA)
    • United Arab Emirates
    • Advertising Services
    • 100 - 200 Employee
    • Paid Search Executive (Infiniti Motor Company)
      • Jan 2022 - Present

      • Preparing Search campaign structure to include Search & negative keywords, headlines, descriptions, and snippets. • Setting up and optimizing Paid Search campaigns by using Google Ads and Google Ads Editor. • Defining campaign budgets, aligning campaign goals and ensuring adherence to search optimization principles. • Pacing budgets to achieve performance goals by the end of the budgeting cycle.• Monitoring and analyzing campaign results to implement appropriate action plans. • Interpreting web analytics and campaign performance to prepare reports with valuable insights.

    • Social Media Executive (MAF Holding - Abu Dhabi Media - Azadea Group)
      • May 2019 - Dec 2021

      • Creating consolidated reports based on social media data and metrics to provide the client with strategic advice in order to achieve execution excellence (weekly, monthly, quarterly, semi-annual, Campaign, Influencers, Competitor).• Delivering social listening reports by conducting keyword research and structuring complex Boolean search queries. • Using third-party platforms to build dashboards and extract data to analyze and measure the performance of the social media campaigns (Socialbakers/Emplifi, Hootsuite, Netbase, Talkwalker, and Sysomos) in addition to Facebook Page Manager and Creator Studio.• Designing posting strategies to reach targets and achieve client goals. • Preparing and publishing content calendars in English & Arabic using Creator Studio and Socialbakers/Emplifi.• Creating and continuously updating Community Management FAQs to assure a humanized approach in establishing a two-way communication with the audience.• Conducting Influencer evaluation and managing Influencer campaigns. • Developing proposals to acquire new accounts.• Managing Facebook, Instagram, Twitter, YouTube, and TikTok accounts.• Coordinating with the paid social team on budgets to run ads and campaigns.

  • limescent
    • Lebanon
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Executive
      • Apr 2019 - May 2019

      • Creating content calendars for Facebook, Instagram, and Twitter (English and Arabic).• Collaborating with clients to achieve the ideal brand image.• Posting and scheduling content calendars.• Creating social media strategies for clients.• Developing social media proposals to acquire new clients. • Creating content calendars for Facebook, Instagram, and Twitter (English and Arabic).• Collaborating with clients to achieve the ideal brand image.• Posting and scheduling content calendars.• Creating social media strategies for clients.• Developing social media proposals to acquire new clients.

  • BLOM BANK s.a.l.
    • Lebanon
    • Banking
    • 700 & Above Employee
    • Communication Trainee
      • Aug 2017 - Apr 2018

      • Developing and updating content on the website through the CMS program using HTML coding.• Assisting in writing articles and press releases.• Creating captions and descriptions for the social media posts.• Preparing reports based on statistical data and social media metrics using CMS program and Google Analytics. • Coordinating with branches to follow up on campaign deliverables. • Developing and updating content on the website through the CMS program using HTML coding.• Assisting in writing articles and press releases.• Creating captions and descriptions for the social media posts.• Preparing reports based on statistical data and social media metrics using CMS program and Google Analytics. • Coordinating with branches to follow up on campaign deliverables.

  • Volkswagen Lebanon
    • Lebanon
    • Motor Vehicle Manufacturing
    • Marketing Trainee
      • Jun 2016 - Jul 2016

      • Providing administrative support to the marketing team through data entry, preparing marketing materials, and maintaining the company’s website.• Conducting market research. • Managing customers’ registry database, processing customer accounts, and filing documents. • Providing administrative support to the marketing team through data entry, preparing marketing materials, and maintaining the company’s website.• Conducting market research. • Managing customers’ registry database, processing customer accounts, and filing documents.

Education

  • Notre Dame University - Louaize (NDU)
    Bachelor's degree, Marketing
    2013 - 2017

Community

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