Global Marketing Manager

• Sep 2022 - Present

Brand & Marketing Strategist

• Jul 2017 - Aug 2022

• Responsible for formulating, implementing and managing the company’s brand strategy and public relations plan aligned to the company objectives and vision • Conduct industry, product and customer behaviour research to establish the brand’s positioning and differentiators in a global context - targeting consumers in different countries and continents. • Responsible for formulation and implementation of Digital Marketing Strategy - compiling content, update social media posts and profiles and ensuring they align with the brand and strategy, formulating lead generation and brand awareness campaigns (SEM) and analyse reports on the success of digital campaigns • Working with brand partners on content and positioning of integrations/partnerships to optimise product awareness and uptake • Assist with website management – ensuring website is up to date, optimised (SEO), analytics are evaluated and content creation for Blogs and Social Media • Co-ordinating all Exhibitions and EXPO focusing on brand positioning, compile all marketing material & ensuring sufficient stock, managing all comms pre- and post-event, managing event budget, and branding, reporting ROI of event. • Management of all Sponsorships & CSI initiatives – securing the sponsorship, budget, branding material, print media and social media exposure as well as reporting on ROI • Ensure that all marketing material, sales collateral and comms are in line with the Brand CI, managing the stock and procurement of all elements • Liaising with media regarding newsworthy content, creating and maintaining good media relations, conceptualising and implementing media campaigns aligned with the marketing strategy and objectives • Management of the creative team to timeously execute campaigns Show less

Marketing Manager

• Feb 2016 - Jul 2017

• Responsible for formulating, implementing and managing the company’s marketing strategy and public relations plan aligned to the company objectives and vision • Responsible for website management – ensuring the website is up to date, optimised (SEO) and analytics are evaluated and content creation for Blogs and Social Media • Compiling monthly report detailing activities, ROI and analytics of lead generation • Co-ordinating all Exhibitions focusing on brand positioning, compile all marketing material & ensuring sufficient stock, managing all comms pre- and post-event, managing event budget and branding, reporting ROI of event. Representing the Brand at all events. • Management of all Sponsorships – securing the sponsorship, budget, branding material, print media, and Social Media as well as reporting on ROI • Responsible for the conceptualisation management and execution of all Direct Marketing campaigns (E-mail, SMS & Postal) • Ensure that all marketing material, sales collateral, and comms are in line with the Company’s CI, managing the budget, stock and procurement of all elements • Responsible for all formulation and implementation of Digital Marketing Strategy - compiling content, update social media posts and profiles and ensuring they align with the brand and strategy, formulating lead generation and brand awareness campaigns (SEM), compile and analyse reports on the success of Digital campaigns • Assisting in lead generation and increase of conversion rates • Liaising with media regarding newsworthy content, creating and maintaining good media relations, conceptualising and implementing media campaigns aligned with the marketing strategy and objectives • Responsible for internal and external communications & NPS scoring • Management of one junior staff member Show less

Marketing Manager

• Jun 2015 - Mar 2016

• Responsible for formulating, implementing and managing the company’s marketing strategy and public relations plan aligned to the company objectives and vision • Responsible for website management – ensuring website is up to date, optimised and analytics are evaluated • Co-ordinated quarterly national seminars focusing on implementation of campaigns to increase attendance, compile all marketing material & ensuring sufficient stock, managing all comms pre- and post-seminar, managing event budget and branding, reporting ROI of event • Ensure that all marketing material and comms in line with the Company’s CI, managing budget, stock and procurement • Responsible for all Digital Marketing, compiling content, update posts and profiles and ensuring they align with the brand and strategy, formulating lead generation and brand awareness campaigns, compile and analyse reports on the success of Digital campaign • Assisting in lead generation and increasing of conversion rates • Liaising with media regarding newsworthy content, creating and maintaining good media relations, conceptualising and implementing media campaigns aligned with the marketing strategy and objectives • Conceptualise and execute all adhoc events ensuring that the brand positioning and awareness is created, managing the event budgets and responsible for compiling reports and feedback of ROI • Responsible for internal and external communications & the staff reward program • Conceptualise and implement a sustainable CSI/CSR program aligned to the objectives of the marketing strategy • Provide Sales support through post deal marketing material, references, deal rankings and interviews as well as providing the sales team with relevant content to assist in conversion Show less

General Manager

• Jul 2009 - Feb 2015

• Oversee and manage all aspects of the business including administration, personnel, operations, relationship management of internal and external stakeholders, client & media liaison, procurement as well as all logistical requirements and budgets; • Strategic event conceptualization, implementation and execution as per client’s overall objectives and desired outcome • Event management of Large scale and Small scale events and activations (incl. Government, Corporate and Private); management of logistics, operations, stock, procurement and site management • Compiling and conceptualization of all marketing material such as flyers, banners, POS material and online content (in-house & client related) • Crisis management when necessary • Responsible for all company communications, internal communications and external communications, Social Media and online communications, website, advertising etc. • Liaising with and arranging of all media activities including media conferences and liaising with media regarding Editorials and Advertorials • Liaising with relevant parties to ensure that statutory requirements for events are met (e.g. Structural Engineers, Safety & Security officials and committees in local & national government) • Co-ordinated all branding material for events in line with relevant Corporate Identities and brand guidelines and reporting of ROI per event • Ensured effective measurement and feedback on all events, both internally & externally to ascertain whether objectives were met Show less

Partner Relations Manager

• Jun 2006 - Mar 2009

• Managing the relationship of all Vitality stakeholders in the Eastern, Western and Northern Cape – travelled extensively; • Communicating the company brand/core values to partners and ensuring that they are being portrayed to the members; • Ensuring that all marketing material is delivered and displayed and that sufficient brand awareness is maintained; • Advising on branding/marketing opportunities after store visits; • Assisting with and resolving all Partner queries; • Management of all marketing projects within my region; • Compiling a report at the end of each strategy detailing the success of the strategy and providing any feedback of findings; • Attend all expos, Corporate Wellness Days and events as a Brand Ambassador for Discovery Vitality; • Conduct corporate presentations on the Vitality product, philosophy and brand; • Ensuring that the benefit/product is understood and a consistent service level is maintained; • Ensuring that any change of benefit is communicated and sufficiently trained both internally and externally. Show less

Escalated Query Manager

• Jun 2003 - Jun 2006

• Resolved all elevated client queries on an Executive Level for the greater Cape Region; • Compiled reports detailing queries; • Prepared all cases and presented them to the QA/Mistakes committee and Medical Review Team for funding decisions; • Responsible for compiling all written correspondence to the member advising of the decision; • Extensive knowledge of the gazette as well as scheme rules to ensure decisions were within the legal framework; • Assisted with development plans, training and communication to assist with service staff competencies Show less