Marketing Communications Manager

• oct. 2021 - - aujourd’hui

Marketing Communications Executive

• févr. 2021 - oct. 2021

Responsible for telling the school's story through the creation and delivery of content across owned media channels. Responsible for telling the school's story through the creation and delivery of content across owned media channels.

Social Media Consultant

• nov. 2020 - janv. 2021

Managed all social media content, the community and reporting for alcohol brands under the House of Suntory Managed all social media content, the community and reporting for alcohol brands under the House of Suntory

Mum

• août 2020 - oct. 2020

APAC Client Success Manager

• juil. 2019 - juil. 2020

Ideated and managed marketing campaigns that secured high-level sponsors for ONE Championship's esports, martial arts and The Apprentice products.Notable achievements:- Secured high level deals with budgets of up to USD2M through partnership ideas provided in proposals. One client doubled their investment due to outstanding ideas produced- Promoted ONE Championship's athletes through the planning and execution of social and digital marketing campaigns for prospective and current sponsors/partners- Conceptualised and produced Esports partner packages for Dota 2 & Mobile Legends events under ONE Esports. Eg. Singapore Dota 2 Invitationals and the Mobile Legends Bang Bang Invitationals for a range of clients- Developed partnership ideas and creative marketing solutions for large, medium and small enterprises

Assistant Partnerships Manager

• août 2018 - juin 2019

Spearheaded strategic partnerships and negotiated barter deals to position SPH as the number one media choice in Singapore.

Assistant Marketing Communications Manager

• sept. 2016 - juil. 2018

Responsible for all forms of consumer engagement for The Straits Times and The New Paper as brand guardian of the papers. Produced and executed metrics-driven integrated marketing campaigns (social, digital, radio, outdoor and print channels), managed events from ideation to execution, closed new business deals and cultivated innovation for the organisation.Notable achievements:- Produced customised solutions, orchestrated SPH's inaugural venture into sports and fitness through the launch of an integrated marketing campaign and secured sponsors through a brand new event that raked in new sales and advertisers for SPH- Led a team to make the Miss Universe Singapore partnership with SPH possible for 3 consecutive years. The project surpassed KPIs set and achieved a year-on-year increment in ad revenue. It resulted in a renewed brand love for The New Paper amongst a new audience of PMEBs. The campaign was a finalist at the 2016 MARKies- Conceptualised PR press conferences including writing copies for media kits and invites and managed media relations through press conferences

Senior Trade Communications Executive

• nov. 2015 - août 2016

Responsible for crafting content for trade publications that was rolled out to agencies and advertisers and organised B2B events to promote SPH’s product offerings.

Senior Account Executive (APAC + EMEA)

• févr. 2014 - avr. 2015

Global Account Executive

• avr. 2013 - janv. 2014

Senior Account Executive

• avr. 2012 - avr. 2013

Account Executive

• août 2011 - mars 2012

Account Executive

• août 2010 - juil. 2011