Shengnan Li
Producer at China International Publishing Group- Claim this Profile
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
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Cantonese Professional working proficiency
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Experience
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China International Publishing Group
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China
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Book and Periodical Publishing
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1 - 100 Employee
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Producer
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Jun 2020 - Present
I work as the producer of The Talk, a news talk show under CIPG's online news and video brand China Matters. I also produce customized video content for media outlets, think tanks and governments. -Research and find trending and important stories about China as topics for The Talk, contact guests and conduct one-on-one interviews for their insights. -Write scripts for the show based on the interviews, collaborate with video editors to visualize them. -Assist the marketing team to promote shows on different social media platforms, including writing headlines and intros, producing thumbnails, podcasts and short-form videos. Achieved highest views of 130,000 on YouTube and 550,000 on Facebook for a single episode. -Serve as the general director of customized projects for the China Institute for Innovation & Development Strategy, China.org.cn and the Guizhou government, including promo of the book series Understanding China, talk shows such as Dialogue with China and The Talk with Guizhou. -Gained considerable experience in producing different type of video content from zero to one and promoting them on different platforms. Show less
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CGTN
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China
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Line Producer
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Jun 2018 - Mar 2019
-Built the daily primetime TV magazine China 24 and took it to air including breaking news.-Pitched and produced stories for CGTN special report such as China-Africa cooperation forum and 40th anniversary of reform and opening up in China.
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Planner
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Jan 2018 - Mar 2019
-Found stories related to China that would appeal to global viewers, generated compelling and creative segment ideas for China 24.-Selected key footages, soundbites and other materials to be used as production elements for in-house writers and video editors.
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Writer & Video Editor
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Jan 2017 - Mar 2019
-Wrote copy for anchor as well as writing for feature and news packages for China 24.-Produced packages for broadcast.-Crafted hard-hitting segment questions based on research.-Produced content for social media channels of China 24, interacted with followers on different platforms to increase awareness of the broadcast program.-Won CGTN Quarterly Excellence Awards for best rewriting and best innovation.
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China Energy Fund Committee
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United States
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Individual and Family Services
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Research Officer
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Jul 2015 - Sep 2016
I planned and organized events, copyedited publications at the China Energy Fund Committee, an NGO with Special Consultative Status at the United Nations Economic and Social Council. -Planned and organized academic forums, seminars and gala dinners that aimed at promoting public diplomacy between China and other countries. -Copyedited the organization's publications, China Eye and CEFC Energy Journal. -Gained considerable experience in event planning and execution, able to work well with guests, reporters and partners from diverse backgrounds and maintain a keen attention to details. Show less
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Education
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Hong Kong Baptist University
Master of Arts (M.A.), International Journalism -
Beijing International Studies University
Bachelor of Laws (LL.B.), International Politics