Experience

INDI EV

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Associative Intern

  • May 2022 - Jul 2022

  Beverly Hills, California, United States - Collected and sorted social media platforms data including TikTok, Instagram, YouTube, Facebook, and Twitter. Discovered trends from the data and found out the reasons for change. Made PPT summarizing the findings. - Be professional about the company and our first car model, INDI ONE. Gave visitors tours about the car in both the showroom and car expos such as Electrify Expo. - Brainstormed social media content and promotion ideas with the Marketing team. Came up with viral TikTok… Show more - Collected and sorted social media platforms data including TikTok, Instagram, YouTube, Facebook, and Twitter. Discovered trends from the data and found out the reasons for change. Made PPT summarizing the findings. - Be professional about the company and our first car model, INDI ONE. Gave visitors tours about the car in both the showroom and car expos such as Electrify Expo. - Brainstormed social media content and promotion ideas with the Marketing team. Came up with viral TikTok ideas such as game series in the car. Prepared and held promotion events such as referral program and launch party for innovator program. Show less



University of Southern California

• United States
• Higher Education
• 700 & Above Employee

• Research Assistant

  • Aug 2021 - Oct 2021

  Los Angeles, California, United States - Collected disaster data from news reports and sorted over 1000 disasters in Excel. - Analyzed the severity of disasters and the speed of recovery for each city worldwide.



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing and E-commerce Intern

  • Jun 2021 - Aug 2021

  Shanghai, China - Researched retail catchment and shopping malls in Shanghai and Hangzhou for “City Attack Plan” , and gave support on promotional strategies including pop-ups and packaging design focused on Gen-Z. - Analyzed competitors of the product on TaoBao platform and edit 30-40 social media content monthly on Weibo, WeChat, and Zhihu to update weekly news and promote specific products. - Visualized marketing content and e-commerce SKU data for T-Mall and Taobao with PPT and Excel. - Monitored… Show more - Researched retail catchment and shopping malls in Shanghai and Hangzhou for “City Attack Plan” , and gave support on promotional strategies including pop-ups and packaging design focused on Gen-Z. - Analyzed competitors of the product on TaoBao platform and edit 30-40 social media content monthly on Weibo, WeChat, and Zhihu to update weekly news and promote specific products. - Visualized marketing content and e-commerce SKU data for T-Mall and Taobao with PPT and Excel. - Monitored contract processes with PR company and T-Mall. - Weekly marketing trend research in cosmetics and luxury industries using databases including Euromonitor, J.P. Morgan,Mintel. Show less



Publicis Groupe

• France
• Advertising Services
• 700 & Above Employee

• Media Buying Intern

  • Dec 2020 - Jan 2021

  Shanghai, China - Communicated with outsourced advertising agents to dock and track Volvo car brand advertisements weekly, collating the placement data and giving feedback. - Collected media outdoor advertising information in places such as cinema, elevator electronic screen, billboards, and sponsored events for over 30 cities; summarized and sorted it with Excel. - Updated city characteristic information data, calculated 2021 radio market share, and designed radio copywriting for over 20 cities where… Show more - Communicated with outsourced advertising agents to dock and track Volvo car brand advertisements weekly, collating the placement data and giving feedback. - Collected media outdoor advertising information in places such as cinema, elevator electronic screen, billboards, and sponsored events for over 30 cities; summarized and sorted it with Excel. - Updated city characteristic information data, calculated 2021 radio market share, and designed radio copywriting for over 20 cities where the radio is launched. Show less



兴业证券股份有限公司

• China
• Capital Markets
• 1 - 100 Employee

• Investment Banking Intern

  • Jul 2019 - Sep 2019

  Shanghai, China - Collected and analyzed artificial intelligence investment projects data and Investment Guidance Fund data in major cities, and sorted over 50 of those in Excel. - Segmented the AI industry chain based on the history and changes of the industry, and evaluated the key technologies of each leading company both domestically and internationally. - Investigated large funds of funds from government released funds data and companies’ public information to find potential investors, focusing on… Show more - Collected and analyzed artificial intelligence investment projects data and Investment Guidance Fund data in major cities, and sorted over 50 of those in Excel. - Segmented the AI industry chain based on the history and changes of the industry, and evaluated the key technologies of each leading company both domestically and internationally. - Investigated large funds of funds from government released funds data and companies’ public information to find potential investors, focusing on government guidance funds, bank-based funds of funds, and artificial intelligence industry funds. Show less