Experience

REC Philly

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Marketing

  • Mar 2023 - Present

  Philadelphia, Pennsylvania, United States Driving growth and establishing REC's reputation as the leading provider of world-class opportunities for current and aspiring full-time creators.



BASE BUTTER

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Co-founder, CEO, and Head of Marketing

  • Dec 2015 - Present

  - Launched BASE BUTTER LLC, owned two major re-brands, and four successful product marketing initiatives that have generated over $1 million in lifetime sales - Led the UX research, SEO research, design, and optimization of the brand’s website resulting in a 30% increase in unique visits, improved conversion rate from 5% to 6.5%, a 20% decrease in bounce rate, and a 1-minute average session duration increase - Planned, strategized, and executed marketing and sales OKRs, developed a… Show more - Launched BASE BUTTER LLC, owned two major re-brands, and four successful product marketing initiatives that have generated over $1 million in lifetime sales - Led the UX research, SEO research, design, and optimization of the brand’s website resulting in a 30% increase in unique visits, improved conversion rate from 5% to 6.5%, a 20% decrease in bounce rate, and a 1-minute average session duration increase - Planned, strategized, and executed marketing and sales OKRs, developed a company-wide KPI tracking dashboard utilizing GoogleSheets, Asana, and Google Data Studio - Spearheaded process development and documentation of company-wide product launch strategies, 360 integrated marketing campaigns, and planning templates - Managed and trained a team including a social media manager, copywriter, intern, video/photo producer, and a creative agency for marketing asset development and production - Collaborated with Product to capture consumer insights and research for the development of the company’s marketing strategy - Optimized email marketing campaigns that yielded a 37% YOY increase in average open rate, 75% YOY increase in click-through rate, and 25% YOY increase in conversion rate - Produced automated email marketing funnels that maintain an above-industry average open rate of 30.00% - Introduced SMS marketing and implemented improvements that yielded a 66% YOY increase in click-through rate and a 50% YOY increase in conversion - Improved sign-up forms and built demand generators that increased leads by 60% - Designed a loyalty rewards program leading to a return customer rate of 40% - Launched a product bundle and pricing adjustments that increased AOV by 40% - Coordinated the marketing and promotions of a fully funded 12-week crowdfunding campaign - Achieved 2 ROAs for the brand’s Meta Paid Ads, TikTok Paid Ads, and Twitter paid ads - Earned press across major outlets, including Essence, Vogue, Allure, New York Times, Cosmopolitan, and GMA Show less



Seer Interactive

• United States
• Advertising Services
• 100 - 200 Employee

• SEO Marketing Consultant

  • Dec 2018 - Jul 2019

  Philadelphia, Pennsylvania, United States - Analyzed data and conferred on strategic ideas; contributed to the total 40% increase in website traffic and ROI for agency clients Asana, EO Products, and A Place for Mom through competitive analysis, keyword research, content creation, and link building - Measured the effectiveness of recommended strategies by reporting from resources including Google Search Console, SEMrush, Google Analytics, and Power BI - Wrote SEO content for blogs, websites, and client social media… Show more - Analyzed data and conferred on strategic ideas; contributed to the total 40% increase in website traffic and ROI for agency clients Asana, EO Products, and A Place for Mom through competitive analysis, keyword research, content creation, and link building - Measured the effectiveness of recommended strategies by reporting from resources including Google Search Console, SEMrush, Google Analytics, and Power BI - Wrote SEO content for blogs, websites, and client social media accounts utilizing data and CTAs, conducted audience research to develop ideal user stories, scenarios, and personas for SEO and PPC client projects Show less



REC Philly

• United States
• Entertainment Providers
• 1 - 100 Employee

• Lead Marketing Manager

  • Apr 2018 - Oct 2018

  Philadelphia, Pennsylvania, United States - Headed individual marketing consultations with independent artists and creative entrepreneurs, provided comprehensive marketing plan development, and managed internal client accounts through marketing campaign execution - Verified client needs and devised innovative customer journeys to better identify and address customer pain points; standardized consultation workflow and designed internal educational materials - Increased overall agency revenue to ~$5K per month and improved… Show more - Headed individual marketing consultations with independent artists and creative entrepreneurs, provided comprehensive marketing plan development, and managed internal client accounts through marketing campaign execution - Verified client needs and devised innovative customer journeys to better identify and address customer pain points; standardized consultation workflow and designed internal educational materials - Increased overall agency revenue to ~$5K per month and improved the upsell conversion rate from 21% to 75% Show less



Self-Employed

• Advertising Services
• 700 & Above Employee

• Marketing Coordinator

  • Nov 2016 - Oct 2018

  New York, New York, United States - Planned and produced content for The Visit™ featuring Dr. Arabia Mollette on health, medical, and wellness issues - Managed and upgraded content for company Facebook, Twitter, website, and Instagram outlets, weekly content calendars, and produced photo, video, and graphic content



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior User Experience Design Consultant

  • Sep 2016 - Jan 2017

  New York, New York, United States - Served as UX architect and UX designer for a luxury retail company, and promoted to lead UX designer for an industrial energy company - Managed client relationships as acting onsite project manager, leading a three-person development team through Agile development of a completed mobile app within twelve weeks - Gathered, analyzed, and prioritized client requirements through discussion, interviews, and user research - Earned $40K in senior management financial support… Show more - Served as UX architect and UX designer for a luxury retail company, and promoted to lead UX designer for an industrial energy company - Managed client relationships as acting onsite project manager, leading a three-person development team through Agile development of a completed mobile app within twelve weeks - Gathered, analyzed, and prioritized client requirements through discussion, interviews, and user research - Earned $40K in senior management financial support through the insightful presentation of research and prototypes - Resolved user issues and improved experience by creating ideal user stories, scenarios, and personas for developing systems that directly addressed needs

• Junior UX Architect and UX Design Consultant

  • Aug 2014 - Jan 2017

  New York, New York, United States



Candlessentials

• Freelance Social Media Manager

  • Jul 2014 - Jan 2017

  Greater Los Angeles Area



Happiness

• Italy
• Retail Apparel and Fashion
• 1 - 100 Employee

• Showroom & Marketing Intern

  • Jun 2014 - Aug 2014

  Los Angeles, CA



Vanguard

• United States
• Financial Services
• 700 & Above Employee

• BSA/UI Developer Intern

  • May 2013 - Aug 2013



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Summer Venture in Management Program

  • Jun 2013 - Jun 2013

  Cambridge, MA



Boston Scientific

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Business Analyst Intern

  • May 2012 - Aug 2012

  Natick, MA