Sr. Digital Marketing Manager

• Mar 2022 - Present

Managed Spend: $100,000 per Month Supervised Accounts: Half Price Packaging, Hard Disk Direct (US, UK, UAE, Africa), Memory Clearance, The Box Factory Platforms Used: AdWords (Performance Max, Search, Display, Video, App, Shopping), Google Analytics, Bing Ads, Facebook Ads, Taboola Ads, Click Cease, Supermetrics, SEMRush, Spyfu, ahref • Supervising and managing accounts for Digital Marketing across multiple countries • Initiating and launching digital marketing efforts in the new locations • Automating processes and reporting to improve resource efficiency • Developing and leading team members to execute strategies for Search Engine Marketing and Social Media Marketing. • Collaborating with internal departments to run training for Knowledge Management and Data Base Management. Show less

Digital Marketing Manager

• May 2018 - Feb 2022

Managed Spend: $550,000 per Month Supervised Accounts: - eTraveli (myTrip, Supersaver, Gotogates and Seat24) - Lyko (Lyko Sweden, Lyko Norway, Lyko Finland) - Arlanda Express Sweden - Frontier Car Group (OLX CashMyCar India, Car 45 Nigeria and belimobilgue Indonesia, CarFirst Pakistan) Platforms Used: AdWords (Search, Display, Video, App, Shopping), Google Analytics, Bing Ads, Facebook, Supermetrics, SEMRush • Supervising and managing accounts for online marketing across multiple countries • Launching and Kicking off digital marketing efforts in the new locations • Automating processes and reporting to improve resource efficiency • Developing and leading team members to execute strategies for Search Engine Marketing and Social Media Marketing. • Collaborating with internal departments to run training for Knowledge Management and Data Base Management. • Creating smart reporting templates to share performances with clients using MS Excel, Supermetrics, Google Studio and MS Power Point. • Launching and expanding marketing programs for new clients. Show less

Assistant Manager Digital Marketing

• Jul 2016 - Apr 2018

Managed Spend: $350,000 per Month Managed Accounts: Virgin Mobiles, Zenreach, Combat Flip Flop, Gobble, Fragrant Jewels, RingCentral and Thread Beast. Supervised Accounts: AT&T, Charter Spectrum Communications and Mediacom Cable. Platforms Used: AdWords (Search, Display, Video, App, Shopping), Google Analytics, Bing Ads, Facebook, Sales Force, Sales Force Email Marketing, SEMRush. • Identified market trends and insights to optimize spend and maximize performance based on the insights • Planned and supervised execution of all digital marketing strategies using SEO, SEM, SMM platforms • Collaborated with internal teams to create landing pages and optimize user experience • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Initiated and implemented email marketing program, from research, launched, tested A/B versions new email templates for specific clients • Helped clients to build/enhance brand awareness, loyalty and drive conversions • Lead digital marketing training program for new team members to enhance digital marketing knowledge • Measured and reported performance of all digital marketing efforts against goals (ROI and KPIs) using MS Excel, SalesForce, Google Studio and MS Power Point • Planned, launched and expanded digital marketing programs for new clients Show less

Marketing Analyst

• May 2014 - Jul 2016

Managed Spend: $200,000 per Month Managed Accounts: Comcast, AT&T, Charter Spectrum Communications, Mediacom Cable, Change of Addresses, Renew Car Registration. Platforms Used: AdWords (Search), Sales Force, Sales Force Email Marketing, SEMRush. • Managed accounts of US-based clients on Google AdWords, Analytics, Social Networks and Email Marketing • Utilized tools such as Sales Force, Kibana and MS Excel for data mining to extract business development opportunities, as well as maximize returns on seasonal and daily trends • Used Keyword planner, Google Trends and SEMRush to expand keyword lists for effective Search Engine Marketing • Explored opportunities with potential clients like Change of Addresses (USA), Car Tags and Smart Phone Specials Show less

Student Counselor

• Sep 2013 - Apr 2014

• Mentored students to discuss their career aspirations, and suggesting appropriate fields of study • Conducted presentations to promote Middlesex University • Trained and facilitated educational consultants to improve their knowledge about Middlesex University • Assisted educational consultants to execute admission process smoothly • Mentored students to discuss their career aspirations, and suggesting appropriate fields of study • Conducted presentations to promote Middlesex University • Trained and facilitated educational consultants to improve their knowledge about Middlesex University • Assisted educational consultants to execute admission process smoothly

Sr. Invigilator

• Jun 2008 - Jun 2013

• Conducting Cambridge Examinations as acting supervisor. • Supervising exam arrangement for regular and special candidates for Cambridge exams. • Invigilating Cambridge and ACCA exams. • Assisting Supervisors and Sr. Invigilators in range of tasks. • Conducting Cambridge Examinations as acting supervisor. • Supervising exam arrangement for regular and special candidates for Cambridge exams. • Invigilating Cambridge and ACCA exams. • Assisting Supervisors and Sr. Invigilators in range of tasks.

Intern

• Aug 2009 - Sep 2009

Sales Consultant

• Jul 2008 - Apr 2009

• Working for business development to increase insurance sales • Working for business development to increase insurance sales