Shenal Hettiarachchi

Senior Digital Marketing Executive at Echt Social
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Contact Information
us****@****om
(386) 825-5501
Location
Sri Lanka, LK
Languages
  • English Full professional proficiency
  • Sinhalese Native or bilingual proficiency

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Bio

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5.0

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Emma McCrow

Shenal is a capable and professional communicator working within the NGO sector. I've had the pleasure of working with Shenal in ADRA and have witnessed his talent in designing sound publications, creating engaging social media content, and editing and updating the ADRA Sri Lanka website in WordPress.

Matthew Whitty

Shenal is a great team player, shows excellent initiative, and is dedicated to producing high-quality content. He is adaptable in taking on challenging assignments and is motivated by his desire to help others.

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Credentials

  • Introduction to Digital Journalism
    Reuters
    May, 2021
    - Nov, 2024
  • Certificate in Digital Marketing
    Sri Lanka Institute of Marketing-SLIM
  • The Fundamentals of Digital Marketing
    Google Digital Garage

Experience

    • Sri Lanka
    • Marketing Services
    • 1 - 100 Employee
    • Senior Digital Marketing Executive
      • Sep 2023 - Present

      Responsibilities include: - Client servicing. - Social media management. - Copy writing. - Content creation and ideation. - Meta ads. - Social media performance audits. Currently managing a plethora of clients from industries such as hospitality, tourism, jewellery, food and beverage and educational service sector. Responsibilities include: - Client servicing. - Social media management. - Copy writing. - Content creation and ideation. - Meta ads. - Social media performance audits. Currently managing a plethora of clients from industries such as hospitality, tourism, jewellery, food and beverage and educational service sector.

    • Writing and Editing
    • 700 & Above Employee
    • Freelancer - Communications
      • Jun 2023 - Oct 2023

      Provides freelance services such as writing, graphic design, social media management, advocacy and campaigning. Provides freelance services such as writing, graphic design, social media management, advocacy and campaigning.

    • Sri Lanka
    • Mental Health Care
    • 1 - 100 Employee
    • Graphic Designer & Communications
      • Jan 2023 - Apr 2023

    • Sri Lanka
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Communications Officer
      • Dec 2022 - Mar 2023

      - Produced content for online and offline circulation. - Designed visibility and IEC material when required. - Developed annual communication strategies and work plans to ensure timely and structured execution of communication activities in all 9 centers of SLU. - Maintained social media platforms and the website of the organization and overlooked management of regional social media pages. - Monitored and evaluated the overall digital presence of the organization regularly. - Worked towards improving and developing the capacity of staff and volunteers in terms of communications. - Documented testimonials and success stories for reporting and fundraising. - Liaised with media outlets and media personnel. - Assisted with procurement and several administrative tasks related to communications. Show less

    • Sri Lanka
    • Non-profit Organizations
    • 1 - 100 Employee
    • Public Relations and Communications Officer
      • Feb 2021 - Nov 2022

      - Was the resource person and focal point for communications and public relations.- Produced and distributed press releases, success stories, case studies, web content, social media posts, newsletters, and annual reports.- Designed and developed branding and visibility materials for project activities.- Liaised with media outlets for partnerships and to share progress and impact of project activities with the general public and stakeholders.- Maintained social media platforms and website.- Organized and implemented advocacy campaigns (online and offline) and other PR-related events.- Handled PR-related procurement activities.- Developed and executed communication and PR strategies.- Liaised with ADRA International to manage the in-country office emails and cloud storage. - Helped formulate communication policies and protocols. Show less

    • Public Relations and Communications Assistant
      • May 2019 - Feb 2021

      Served as a trainee Communications and PR Assistant for two years under the Programs Director's supervision.

Education

  • St. Benedict's College, Colombo-13
    High School
  • University of Bedfordshire Business School
    Bachelor of Arts - BA, Business Administration and Management, General
    2019 -

Community

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