Experience

Pit Liquor

• United States
• Manufacturing
• 1 - 100 Employee

• Director of Marketing + Brand

  • Aug 2021 - Present

  Fort Collins, Colorado, United States Recruited to work with a natural deodorant DTC start-up, I am a core part of the executive team making marketing, brand, and product decisions. I set the Go To Market strategy, co-lead product development with the company’s founder, forecast revenue, lead and execute creative, and mentor my team with excitement and compassion. My view and influence on the company spans a holistic view creating the customer journey and responding to customer feedback, to product development and assortment… Show more Recruited to work with a natural deodorant DTC start-up, I am a core part of the executive team making marketing, brand, and product decisions. I set the Go To Market strategy, co-lead product development with the company’s founder, forecast revenue, lead and execute creative, and mentor my team with excitement and compassion. My view and influence on the company spans a holistic view creating the customer journey and responding to customer feedback, to product development and assortment decisions, all while working closely with operations to ensure efficiency and smooth communication between departments. • Core leadership team with decision-making power on business decisions across departments • Instituted Go To Market strategy and introduced productivity tool monday.com • Manage paid media and oversee influencer strategy, organic social, and PR • Responding to a need, learned about our product’s R+D and took on scent formulation for new products • Collaborated with outside agency to re-brand and develop market positioning • Executed the most successful day, week, and month of sales in company history • Negotiated celebrity partnership deal and executed collaboration Show less



Shena Lee

• Consultant + Creative

  • 1999 - Aug 2021

  Seattle, Washington, United States Creative direction, photography, graphic design, brand and marketing strategy Partial Client List: Recording Academy Cone + Steiner Seattle Education Access Can Can TomboyX Wildrose The Boston Globe HEEB Magazine Pink Carpet Project Seven Days Signal to Noise Magazine Sound Magazine The Stranger



TomboyX

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Aug 2015 - Mar 2020

  Seattle As employee #2 at this direct-to-consumer digitally native startup, I helped grow the business from 1M to 20M revenue in 4 years. I shaped the brand’s creative direction and grew from a one-person creative team to a senior leader in the Marketing department. Early days, I produced, photographed, did all design and set Marketing calendars. As the company grew, I made or approved all customer facing creative assets, managed junior designers and copywriters, vendors, concepted and art directed… Show more As employee #2 at this direct-to-consumer digitally native startup, I helped grow the business from 1M to 20M revenue in 4 years. I shaped the brand’s creative direction and grew from a one-person creative team to a senior leader in the Marketing department. Early days, I produced, photographed, did all design and set Marketing calendars. As the company grew, I made or approved all customer facing creative assets, managed junior designers and copywriters, vendors, concepted and art directed seasonal campaigns, and executed design work. • Executed monthly advertising campaigns from concept to photoshoot to asset creation • Worked with award-winning agency Crispin Porter + Bogusky on TomboyX’s brand re-design • Redesigned website homepage based on user data and marketplace survey • Produced, concepted and styled participation in 3 NYFW runway shows Show less



Tease

• Founder + Lead Photographer

  • Jan 2006 - Aug 2015

  Seattle, Washington, United States Founded an independent studio specializing in vintage “Pin-Up” photography. Managed all business operations, including marketing, website and graphic design, client relations and scheduling. • 100% five star rating on Yelp • Supervised multiple contract employees • Managed bookkeeping



The Stranger

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Designer

  • Aug 2006 - Jul 2015

  Seattle, Washington, United States Cut my teeth as an ad and promotions designer at Seattle’s beloved alt-weekly. Learned production skills, fast design, and how to jump in and work with a brand’s existing creative direction. • Vacillated between projects with 1-2 hour, 1-5 day, and 2-4 week deadlines • Concepted designs and branding for new and established businesses • Complete knowledge of the design process, from concept to pre-press