Marketing & Creatives

• Mar 2022 - Present

Creative Consultant

• May 2021 - Present

- Give overall direction to marketing efforts, campaign strategies and goals- Recommending specific marketing approaches and spending budgets to achieve desired marketing goals- Provide advice on branding, positioning,communications and other marketing issues- Making sure marketing collaterals adhere to brand guidelines- Monitoring and preparing campaign reports

Marketing & Partnerships - Team Lead

• Oct 2019 - Apr 2023

- Pioneered and led the Marketing department in Colony, developed and streamlined all standard operating procedures, processes and operations across the department, including digital, content, branding, design, partnerships, events and media relations. - Created and established 4 business and lifestyle brand strategies under the Colony group, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term. Brands include Colony, Castra by Colony, Weddings by Colony and Jerry.- Spearheaded 5 brand launches, each achieving more than 25 media coverages (business, lifestyle and luxury) and 100+ mentions from KOLs.- Trail blazed 2 brands into multi-channel marketing campaigns to drive demand and generate leads (i.e. blog posts, EDM, social, re-marketing campaigns, display ads and cross promotions). - Oversaw and optimised marketing spend/ROI and tactics across paid search, SEO, social and offline. With focus on improving key metrics such as CTRs, CPC, CPA and --- Lifetime Value of the customer.- Revamped the company’s website with focus of both lead generation and branding strategy. Achieved 163% increase in sessions and tripled conversions rates.- Developed content pillars and created engaging social content calendar for Facebook, Instagram, LinkedIn and Twitter to significantly increase daily social traffic to the website by 320x in 2 years.- Negotiated and built more than 100 strategic relationships and partnered with key industry players to boost guest experience and generate referral leads. Collaborations include Samsung, Zalora, and other brands alike.- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.- Oversaw and approved all marketing and design materials across Colony, from ad and website banners to hard copy brochures, centre-related and all event-related collaterals. Show less

Senior Marketing Executive

• Oct 2018 - Oct 2019

Senior Community Associate & Assistant to Group CEO

• Dec 2017 - Oct 2018

Build and maintain optimal relationship with business partners, stakeholders and community members and proactively gather information to identify opportunities and solutions that could help achieve their goals.Create opportunities to connect community members, achieved 21 real-life collaborations between 19 companies (partnerships, cross-branding, mentorships).- Oversee day-to-day business operations including move-in and move-out scheduling, quality control walkthroughs, coordinating with building management to ensure highest level of member experience- Organise and plan social, professional, and personal development events based on members’ needs and requests- Support the touring of prospective members, outline quotations, support on follow-up and secure closings- Engage cross-functionally with various departments to create growth strategies, participate in proactive problem resolutions, and organize space to provide maximum efficiency in space utilization while maintaining comfort- Responsible for both digital and non-digital media planningAchievements:• Space occupancy in 2018 doubled from previous year in 5 months• Doubled frequency of events hosted which led to an increased in lead generation by 15% -achieved through negotiating and partnering with external community builders and startups• Building networks through events and creating collaborative environment that led to morethan 15 real-life partnerships, cross-branding implementations and mentorship from internaland external clients• Member feedback surveys indicate a 50% increase in overall member satisfaction in 6 months Show less

Community Associate

• Sep 2017 - Dec 2017

Marketing Communications Executive

• Feb 2017 - Jul 2017

- Wrote and proofread copy - Planned and executed both digital and non-digital marketing implementations, including press releases, social media, content marketing, media relations, partnerships and public relations. - Managed the production of marketing materials, including leaflets, posters, flyers, F&B menus, EDMs while ensuring objectives and timelines are met. - Planned and executed events and product exhibitions (media tastings/events) - Featured on top local and international medias, including South China Morning Post, ELLE, Lifestyle Asia, Hong Kong Tatler, CNN Travel, Yahoo! News, Robb Report, etc. - Monitored performance of local and international media coverage. - Managed social media accounts and contents. - Produced weekly and monthly media coverage reports to evaluate effectiveness of all campaigns. - Media Campaigns: 2017 Guerlain x Langham Honey Afternoon Tea 2017 Launch of The Langham, Hong Kong's Chuan Body + Soul Wellness Sanctuary 2017 Bostonian Seafood & Grill Serves Up A Trip to Wimbledon 2017 The Langham, Hong Kong Springs Into Hong Kong Arts Month 2017 The Langham, Hong Kong's Five-Star Status By Forbes Travel Guide Show less

Assistant Head of Marketing

• Jul 2016 - Dec 2016

- Led the marketing team and developed marketing plans and media kits used to market and pitch to Medias, Startups and Hospitality Industry Leaders: Featured on EP Magazine, Hospitality Net and eHotelier - Designed and produced marketing materials through Macintosh and Adobe software for pre-event launch and on-site usage, including EDMs, promotional videos, brochures, banners, merchandises and overall event floor aesthetics - Achieved heavy publicity, generating leads that brought about significant sales conversion, leading to an increased overall sales of 50% Show less

Rooms Division Trainee

• Dec 2014 - Feb 2015

Front Office - In charge of operator department - Excelled in customer service and administrative tasks, including check-in and check-out experience, assistance in hotel-based inquiries, destination and travel itineraries as well as rapidly solving customer issues to rebuild client trust - Demonstrated proficiencies in telephone handling, housekeeping and front desk operations within a high-volume environment - Generated daily front office reports to ensure smooth execution of housekeeping department Housekeeping - Executed daily housekeeping operations including turndown services, runner duties, and linen organisation - Assisted housekeeping supervisor on room inspections - Managed the new floor preparation prior to its opening Show less

Food & Beverage Trainee

• Dec 2013 - Mar 2014

Food and Beverage - Worked at 'The Restaurant' & Lounge Bar - Managed daily breakfast and lunch F&B operations - Presented daily table d'hôte and a la carte menus, order taking, billing procedures - Managed room service operations - Executed banquet food & beverage operations - Attended daily F&B trainings led by restaurant manager Pastry Kitchen - Daily mise en place for breakfast and lunch buffet operations - Set up of buffet counter at Senja Restaurant (Italian) - Prepared and set up daily bakes and pastries - Managed buffet line during events and banquets - Engaged in weekly menu planning Show less