Experience

Snowfruit

• Brazil
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director of Franchise Sales

  • Apr 2023 - Present

  Snowfruit is a business where our on-site franchisees cut fresh fruit and vegetables daily in Kroger Grocery stores. At Snowfruit we are committed to providing a convenient and healthy option that is delicious and nutritious. As the Franchise Recruitment Director, I work with individuals who are interested in becoming a business owner through the unique franchise opportunity that we provide. I source our franchise candidates through recruiting events, trade shows, and a comprehensive… Show more Snowfruit is a business where our on-site franchisees cut fresh fruit and vegetables daily in Kroger Grocery stores. At Snowfruit we are committed to providing a convenient and healthy option that is delicious and nutritious. As the Franchise Recruitment Director, I work with individuals who are interested in becoming a business owner through the unique franchise opportunity that we provide. I source our franchise candidates through recruiting events, trade shows, and a comprehensive digital marketing campaign. With many years of experience in Franchising, I bring all of my known and trusted resources into the Snowfruit infrastructure to help us grow as quickly and efficiently as possible. Since I joined the company in April of 2023, I have worked to develop many SOPs for the recruiting department, as well as sourcing, interviewing, and placing qualified candidates in stores as franchisees. I continue to bring new ideas from my previous experience in Franchise Development to help standardize and grow our recruiting efforts, including Digital marketing efforts, introduction of Fran Connect, Pre-qualification process, Recruiting events, IFA membership, Brand awareness, and participation in several Franchise Trade Shows. As part of the Senior Leadership Team, I strive to look for ways to constantly improve upon our business activities, and internal team partnerships. Show less



Maple Bear USA

• United States
• Education Administration Programs
• 1 - 100 Employee

• US Franchise Sales Director

  • Jun 2022 - Apr 2023

  San Francisco, California, United States Drove Franchise expansion and created growth opportunities all over the United States market for Maple Bear Schools USA. I brought several years of Franchise Development experience and ideas to help the emerging brand standardize their sales processes, including introducing trusted Franchise Industry resources to improve upon the franchise recruitment efforts. Planned and attended several Franchise Trade Shows and worked with individual investors interested in becoming Maple Bear School… Show more Drove Franchise expansion and created growth opportunities all over the United States market for Maple Bear Schools USA. I brought several years of Franchise Development experience and ideas to help the emerging brand standardize their sales processes, including introducing trusted Franchise Industry resources to improve upon the franchise recruitment efforts. Planned and attended several Franchise Trade Shows and worked with individual investors interested in becoming Maple Bear School Franchisees. Maple Bear has a proven and highly successful curriculum offering excellent and truly bi-lingual education that ranks among the best in the world! The Maple Bear parents value the wonderful academic results their children achieve, are amazed at their acquisition of a second language, and moved by their new-found confidence and curiosity. Show less



Industrial Chic Designs

• Director of Sales and Operations

  • Mar 2020 - Jan 2023

  Benicia, California, United States I worked directly with both commercial and noncommercial customers to create unique, one-of-a-kind, artful furniture pieces for indoor and outdoor use. Our company constructs beautiful tables for consumer’s homes and patios, as well as commercial tables for wineries, restaurants, city offices, and other businesses. I handle all of the sales, product development, and operational needs for the company. This includes planning and execution of Festival events, including sourcing 4-8 relatable… Show more I worked directly with both commercial and noncommercial customers to create unique, one-of-a-kind, artful furniture pieces for indoor and outdoor use. Our company constructs beautiful tables for consumer’s homes and patios, as well as commercial tables for wineries, restaurants, city offices, and other businesses. I handle all of the sales, product development, and operational needs for the company. This includes planning and execution of Festival events, including sourcing 4-8 relatable events per year, registration, booth design and set up to assure the best outcome of the company’s involvement in external events. Some of my other responsibilities include designing and monitoring updates of our website, creating effective ads for Facebook and Instagram, and all marketing collateral, both print and digital. I am also responsible for all Administration and HR duties, as well as sourcing and purchasing raw materials for the business. I have handled A/R and A/P, taxes, and other business filings. I have recruited and crafted a dynamic team to handle the sales, manufacturing, and distribution of the tables. Show less



Straw Hat Restaurants, Inc.

• Director Of Franchise Sales

  • Jul 2019 - Nov 2020

  San Francisco Bay Area, CA Director of Franchise Sales Straw Hat Pizza 7/2019-11/2020 As Director of Franchise Sales and Marketing for Straw Hat Pizza, growth and development were my key focus. Straw Hat Pizza has been in business over 60 years, and as a re-emerging brand I used creative ways to get exposure to prospective candidates. I successfully sold and awarded new franchises, including two deals during the COVID pandemic! Guiding prospective candidates through the franchising process and assisting… Show more Director of Franchise Sales Straw Hat Pizza 7/2019-11/2020 As Director of Franchise Sales and Marketing for Straw Hat Pizza, growth and development were my key focus. Straw Hat Pizza has been in business over 60 years, and as a re-emerging brand I used creative ways to get exposure to prospective candidates. I successfully sold and awarded new franchises, including two deals during the COVID pandemic! Guiding prospective candidates through the franchising process and assisting them with the discovery process is key to my success. I am able to quickly gain the trust of the prospective candidate as I make sure that they receive the necessary data to make an informed decision. Unfortunately, due to COVID, the company had to eliminate my position and I am currently seeking my next opportunity. Show less



Sandbox VR

• United States
• Entertainment Providers
• 100 - 200 Employee

• DIRECTOR OF FRANCHISE SALES AND MARKETING

  • Jul 2018 - Oct 2018

  San Francisco Bay Area I was responsible for developing the Franchise Sales and Marketing plan for this emerging start-up brand. Growth and development, Territory Management, Recruiting, Interviewing, and qualifying potential candidates was a key focus. I assisted Candidates through the entire franchise process towards Discover Day and Franchise Award. My other responsibilities included Lead generation and management, Exploration Days, Presentations, P & L review, FDD review with prospective franchisees, and major… Show more I was responsible for developing the Franchise Sales and Marketing plan for this emerging start-up brand. Growth and development, Territory Management, Recruiting, Interviewing, and qualifying potential candidates was a key focus. I assisted Candidates through the entire franchise process towards Discover Day and Franchise Award. My other responsibilities included Lead generation and management, Exploration Days, Presentations, P & L review, FDD review with prospective franchisees, and major promotional events. Unfortunately after receiving a significant VC round of funding, the CEO decided not to Franchise the concept and eliminated the Franchise Sales Department. Show less



Self employed

• Sales Management Consultant

  • Jun 2017 - Jul 2018

  San Francisco Bay Area In between roles in Franchise Sales and Marketing Director I worked as an Independent Contractor/Consultant for Nestle's Dolce Gusto program, promoting and business development for the launch of their newest home consumer coffee equipment and products. I also worked with Local Happenings Magazine, Distribution Department and Outside Sales. Local Happenings is a Magazine that serves Contra Costa, Solano, and Napa Counties providing relative news stories, events, and local advertising for… Show more In between roles in Franchise Sales and Marketing Director I worked as an Independent Contractor/Consultant for Nestle's Dolce Gusto program, promoting and business development for the launch of their newest home consumer coffee equipment and products. I also worked with Local Happenings Magazine, Distribution Department and Outside Sales. Local Happenings is a Magazine that serves Contra Costa, Solano, and Napa Counties providing relative news stories, events, and local advertising for businesses within those counties. Show less



Brain Balance

• United States
• Education Administration Programs
• 300 - 400 Employee

• Director of Franchise Sales

  • Aug 2015 - Jul 2017

  Walnut Creek, California Sales is my passion, and I am a closer! In my role as Franchise Director, I loved working with franchise candidates and sharing the exciting opportunity of business ownership. In 2017 I assisted over 20 Franchisees candidates reach their dream of business ownership, and was on track to do 20+ for the following year as well. Due to a major reorganization in the company, my position was eliminated. I drove New Franchise Sales, as well as handled resale opportunities for our existing franchisees… Show more Sales is my passion, and I am a closer! In my role as Franchise Director, I loved working with franchise candidates and sharing the exciting opportunity of business ownership. In 2017 I assisted over 20 Franchisees candidates reach their dream of business ownership, and was on track to do 20+ for the following year as well. Due to a major reorganization in the company, my position was eliminated. I drove New Franchise Sales, as well as handled resale opportunities for our existing franchisees and our corporate locations by establishing close relationships. Clearly presenting the business opportunity, determining if the franchise candidate was financially qualified, and helping candidates navigate throughout the process, was key to my success. I created Power Point decks to clearly outline the business opportunity, and held GoTo meetings for interactive presentations with each candidate. I was responsible for the franchise application from start to finish, review of the FDD with prospective candidates, organizing and hosting Discovery Days, and preparing the FA for final signature to complete the award of each franchise. I am an enthusiastic "Go-getter" and I thrive in a challenging and exciting sales environment. By setting goals and managing priorities, I successfully and continually drove sales growth for the companies I have worked for. Increasing and developing a very healthy pipeline, and working one on one with candidates, to assure them the highest quality experience, has always been my focus. Brain Balance is the most comprehensive approach to overcoming the symptoms of ADHD, Autism, Learning Disabilities, Processing Disorders, Asperger Syndrome, as well as a host of other related childhood learning, developmental, and behavioral issues. I enjoyed being part of the Brain Balance™ team and assisting new candidates through the process of a fast-growing franchise system that has been changing the lives of children. Show less



Jamba

• United States
• Food and Beverage Services
• 700 & Above Employee

• National Franchising Manager - Traditional Stores

  • Feb 2013 - Nov 2015

  Emeryville, CA National Sales Manager New Franchise development requires the ability to research, source, screen, and qualify viable, new growth-minded franchise candidates to build into the Jamba Juice Franchised store system. After working on the New Ventures Team for Non-traditional Franchising, I was asked to join the Traditional Franchising Group. As one of two Franchise Sales Managers, I was charged with prioritizing targeted areas for new franchises, and effectively developed strategies for… Show more National Sales Manager New Franchise development requires the ability to research, source, screen, and qualify viable, new growth-minded franchise candidates to build into the Jamba Juice Franchised store system. After working on the New Ventures Team for Non-traditional Franchising, I was asked to join the Traditional Franchising Group. As one of two Franchise Sales Managers, I was charged with prioritizing targeted areas for new franchises, and effectively developed strategies for recruitment in those areas. Conducting 1:1 informational interviews, as well as Roadshow Presentations to groups of interested candidates. I worked closely with each candidate from Financial Approval, Operational Approval, to site selection and hand-off for store build out. I enjoyed being part of the candidates journey and acted as a concierge for franchise candidates from the start of the process to the development of their store.

• National Sales Manager - New Ventures Non-Traditional Format

  • Apr 2012 - Feb 2013

  Emeryville, CA Prior to my role in Traditional Franchise Development, I was the National Sales Manager for our New Ventures Division (Non-traditional format). I was charged with driving sales of Jamba Juices' non-traditional format programs: JambaGo and Smoothie Stations, with major contract-feeder accounts (Sodexo, Aramark, and Compass), as well as independently operated food services for College and Universities, Business and Industry accounts, and C-store development. My focus was selling solutions to fit… Show more Prior to my role in Traditional Franchise Development, I was the National Sales Manager for our New Ventures Division (Non-traditional format). I was charged with driving sales of Jamba Juices' non-traditional format programs: JambaGo and Smoothie Stations, with major contract-feeder accounts (Sodexo, Aramark, and Compass), as well as independently operated food services for College and Universities, Business and Industry accounts, and C-store development. My focus was selling solutions to fit each customer’s unique needs; adapting sales tactics and presentations to match the individual sales cycle and decision-making process. I helped train and coach new account managers to build a high performing team focused on Sales, Account Management and excellent Customer Service.



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Account Manager - CPG Product Sales

  • Oct 2008 - Feb 2012

  Napa/Santa Rosa, CA As an Account Manager for Coca-Cola I covered a very large Northern California territory. I contacted medium box stores, and small store managers/owners on a weekly basis. My primary responsiblity was driving Coca Cola Product sales. Also responsible for selling in incremental displays, Coca Cola equipment and coordinating promotional programs to ensure corporate compliance and to continue to drive sales. Provided excellent customer service, and developed long lasting relationships with new… Show more As an Account Manager for Coca-Cola I covered a very large Northern California territory. I contacted medium box stores, and small store managers/owners on a weekly basis. My primary responsiblity was driving Coca Cola Product sales. Also responsible for selling in incremental displays, Coca Cola equipment and coordinating promotional programs to ensure corporate compliance and to continue to drive sales. Provided excellent customer service, and developed long lasting relationships with new and existing accounts. Show less



For Your School Fundraising

• Sales Manager - School Fundraising Sales

  • Aug 2005 - Aug 2008

  Green Valley, CA Our company provided public and private schools with a fundraising program that included large scale cookie dough, gift wrap and gift products sales campaigns. In a highly competitive industry, I was able to develop a large account base in No. California from ground zero. My responsibilities included complete coordination of large fundraising campaigns from start to finish. This included calling on Principals, Teachers, PTA members, and parents to sell FYS fundraising program to their school. I… Show more Our company provided public and private schools with a fundraising program that included large scale cookie dough, gift wrap and gift products sales campaigns. In a highly competitive industry, I was able to develop a large account base in No. California from ground zero. My responsibilities included complete coordination of large fundraising campaigns from start to finish. This included calling on Principals, Teachers, PTA members, and parents to sell FYS fundraising program to their school. I presented the program to 300+ students at a time at kick-off assemblies to motivate the students to sell the products. I hired and supervised account representatives, and coordinated school volunteers for the sales period, cash counting, and final distribution of all products to customers. I was able to coached and developed a high performing sales team for the Northern California area. Show less



Marathon Distributors

• Sales Manager

  • Mar 2000 - Jul 2004

  Napa, CA At Marathon Distributors I continued my consumable paper products sales. I brought my entire "book" of business with me from Bingo West. Calling on Schools and non-profit organizations to sell products used for their Bingo Fundraising. This included cold calling to develop new customers/business as well as providing excellent customer service to existing customer base. Management of my own warehouse facility, including ordering product, receiving and managing the warehouse and distribution… Show more At Marathon Distributors I continued my consumable paper products sales. I brought my entire "book" of business with me from Bingo West. Calling on Schools and non-profit organizations to sell products used for their Bingo Fundraising. This included cold calling to develop new customers/business as well as providing excellent customer service to existing customer base. Management of my own warehouse facility, including ordering product, receiving and managing the warehouse and distribution of product to customers Show less



Bingo West

• Account Manager

  • Mar 1996 - Mar 2000

  Union City, CA My experience at Bingo West included wearing many hats. I was responsible for building new business through cold-call selling. I was a "road warrior" who called on several non-profit schools, churches and other organizations selling consumable paper products. My territory included San Francisco Bay and surrounding areas. I was able to build an account base starting at $0 and bringing it up to over $50,000/mo. My responsibilities also included some product development and coordinating sales… Show more My experience at Bingo West included wearing many hats. I was responsible for building new business through cold-call selling. I was a "road warrior" who called on several non-profit schools, churches and other organizations selling consumable paper products. My territory included San Francisco Bay and surrounding areas. I was able to build an account base starting at $0 and bringing it up to over $50,000/mo. My responsibilities also included some product development and coordinating sales distribution from the Union City warehouse. Show less