Shelly ONeill
Head of Field Sales Off Trade at Richmond Marketing- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
Richmond Marketing
-
Ireland
-
Food & Beverages
-
100 - 200 Employee
-
Head of Field Sales Off Trade
-
Apr 2021 - Present
-
-
-
Coca-Cola HBC
-
Switzerland
-
Food & Beverages
-
700 & Above Employee
-
-
Mar 2020 - Apr 2021
Account management and development of Premium Spirits category for Tesco,Dunnes, Musgrave Group & BWG.
-
-
-
Nov 2017 - Mar 2020
Management of internal execution system RED (right execution daily) & TAM (Trade Age Management) initiatives, Customer Satisfaction (GFK), Business Performance Management Systems (BPMS), IFSA (Integrated field sales application) and SAP Masterdata, focusing on effectiveness, performance and compliance solutions across the Commercial department.
-
-
-
May 2017 - Nov 2017
Management of "Excellence Across the Board" initiatives including Right Execution Daily, Picture of Success and Trade Age Management.
-
-
-
Jan 2015 - May 2017
Daily Management of Trade Promotions Management team & Masterdata TeamSAP expert for Commercial function advising on all upcoming projects, creation of project plans, training documentation.CRM, ERP process and procedure expert within Commercial functionLeadership of Annual Customer Satisfaction (GfK) survey, analyzing results, presenting back to the Commercial Team and building capability improvement plans.Change Management initiative leading shared service implementation in Coca Cola Ireland together with Greece, Cyrus, Italy & The Baltics Data Standards and Governance in accordance with Audit ComplianceData analysis to identify efficiency gaps and propose solutions Show less
-
-
-
Jan 2013 - Dec 2014
Project lead for implementation of iPAD to Commercial field sales team.Creation of project plan, training plan, testing of Integrated field sales applicationsActively participate in new development activities and annual SAP releasesCollaborate with other departments to drive all cross-functional benefitsDrive continuous improvement of all processes and procedures
-
-
-
Jan 2012 - Jan 2013
Masterdata lead for all Market to cash related projects.Full Restructure of ROI and NI Field sales team (approx 280 customer developers 25 Customer development managers & 5 Regional managers)Extraction of all field sales routes and data required for restructureCreation of all new route codes for Field Sales and mapping to HRM internal Org structurePreparation and upload of all data to SAP CRM & ERP systems using LSMW workbench and CRM upload tools/ excel templatesDistribution Outsourcing project restructure lead. Internal Customer pricing hierarchy project restructure lead.MD lead for SAP exploitation/new functionality projects including automated Customer Master creation projectProject management for Master data area of all SAP exploitation projects in line with business timelines, communication, creation of project charters, liaising with project team, scheduling, creating and performing test scenario documents, gathering and reviewing results. Creating and maintaining all training documentation Show less
-
-
-
Jan 2010 - Dec 2011
End to end implementation and migration cycle of integrated master data migration frameworks for SAP Deployment.(Process, Legacy Data Extraction, Data cleansing, Data upload to SAP, mainly in MTC area.Responsible for Migration of all MTC Customer related data from Legacy system to SAP W2 ERP and CRM(40,000+ Customers). Provided suppport to both Commercial & Cross functional Project teams for 3 test cycles, ( based in Sofia) amending errors and providing resolutions, working with consultants. End training & go live support provided to all Local Masterdata Team members & cross functional departments.Responsible for 12 SAP data cross functional objectsPerform “as is” v’s “to be” gap analysis, identifying gaps, creation of mapping tools, liaising cross functionally to ensure all integration points are identified and consideredSAP R/3 Master Data MaintenanceSAP CRM Master Data upload and maintenanceSupport for Commercial/Finance/HR and Logistics teams Show less
-
-
-
Coca-Cola HBC
-
Switzerland
-
Food & Beverages
-
700 & Above Employee
-
Masterdata Specialist
-
Apr 2007 - Nov 2009
Basis & SAP Core 4 maintenance, Extracting & Building Basis queries. Analysing, correcting and creation of data. Data Standards Managment. Process Improvement management. Documentation creation. Training and supporting team memeber Basis & SAP Core 4 maintenance, Extracting & Building Basis queries. Analysing, correcting and creation of data. Data Standards Managment. Process Improvement management. Documentation creation. Training and supporting team memeber
-
-
-
Health Service Executive
-
Hospitals and Health Care
-
700 & Above Employee
-
Senior Project Team Leader HSE - Youth Support and Janus
-
Apr 2006 - Apr 2007
-
-
Education
-
Dublin Business School
BA of Business Project Management, Project Management -
Deansrath College Dublin