Shelly ONeill

Head of Field Sales Off Trade at Richmond Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Dublin, County Dublin, Ireland, IE

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Experience

    • Ireland
    • Food & Beverages
    • 100 - 200 Employee
    • Head of Field Sales Off Trade
      • Apr 2021 - Present

    • Switzerland
    • Food & Beverages
    • 700 & Above Employee
      • Mar 2020 - Apr 2021

      Account management and development of Premium Spirits category for Tesco,Dunnes, Musgrave Group & BWG.

      • Nov 2017 - Mar 2020

      Management of internal execution system RED (right execution daily) & TAM (Trade Age Management) initiatives, Customer Satisfaction (GFK), Business Performance Management Systems (BPMS), IFSA (Integrated field sales application) and SAP Masterdata, focusing on effectiveness, performance and compliance solutions across the Commercial department.

      • May 2017 - Nov 2017

      Management of "Excellence Across the Board" initiatives including Right Execution Daily, Picture of Success and Trade Age Management.

      • Jan 2015 - May 2017

      Daily Management of Trade Promotions Management team & Masterdata TeamSAP expert for Commercial function advising on all upcoming projects, creation of project plans, training documentation.CRM, ERP process and procedure expert within Commercial functionLeadership of Annual Customer Satisfaction (GfK) survey, analyzing results, presenting back to the Commercial Team and building capability improvement plans.Change Management initiative leading shared service implementation in Coca Cola Ireland together with Greece, Cyrus, Italy & The Baltics Data Standards and Governance in accordance with Audit ComplianceData analysis to identify efficiency gaps and propose solutions Show less

      • Jan 2013 - Dec 2014

      Project lead for implementation of iPAD to Commercial field sales team.Creation of project plan, training plan, testing of Integrated field sales applicationsActively participate in new development activities and annual SAP releasesCollaborate with other departments to drive all cross-functional benefitsDrive continuous improvement of all processes and procedures

      • Jan 2012 - Jan 2013

      Masterdata lead for all Market to cash related projects.Full Restructure of ROI and NI Field sales team (approx 280 customer developers 25 Customer development managers & 5 Regional managers)Extraction of all field sales routes and data required for restructureCreation of all new route codes for Field Sales and mapping to HRM internal Org structurePreparation and upload of all data to SAP CRM & ERP systems using LSMW workbench and CRM upload tools/ excel templatesDistribution Outsourcing project restructure lead. Internal Customer pricing hierarchy project restructure lead.MD lead for SAP exploitation/new functionality projects including automated Customer Master creation projectProject management for Master data area of all SAP exploitation projects in line with business timelines, communication, creation of project charters, liaising with project team, scheduling, creating and performing test scenario documents, gathering and reviewing results. Creating and maintaining all training documentation Show less

      • Jan 2010 - Dec 2011

      End to end implementation and migration cycle of integrated master data migration frameworks for SAP Deployment.(Process, Legacy Data Extraction, Data cleansing, Data upload to SAP, mainly in MTC area.Responsible for Migration of all MTC Customer related data from Legacy system to SAP W2 ERP and CRM(40,000+ Customers). Provided suppport to both Commercial & Cross functional Project teams for 3 test cycles, ( based in Sofia) amending errors and providing resolutions, working with consultants. End training & go live support provided to all Local Masterdata Team members & cross functional departments.Responsible for 12 SAP data cross functional objectsPerform “as is” v’s “to be” gap analysis, identifying gaps, creation of mapping tools, liaising cross functionally to ensure all integration points are identified and consideredSAP R/3 Master Data MaintenanceSAP CRM Master Data upload and maintenanceSupport for Commercial/Finance/HR and Logistics teams Show less

    • Switzerland
    • Food & Beverages
    • 700 & Above Employee
    • Masterdata Specialist
      • Apr 2007 - Nov 2009

      Basis & SAP Core 4 maintenance, Extracting & Building Basis queries. Analysing, correcting and creation of data. Data Standards Managment. Process Improvement management. Documentation creation. Training and supporting team memeber Basis & SAP Core 4 maintenance, Extracting & Building Basis queries. Analysing, correcting and creation of data. Data Standards Managment. Process Improvement management. Documentation creation. Training and supporting team memeber

    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Project Team Leader HSE - Youth Support and Janus
      • Apr 2006 - Apr 2007

Education

  • Dublin Business School
    BA of Business Project Management, Project Management
    2016 - 2020
  • Deansrath College Dublin
    1995 - 2000

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