Experience

Papa & Barkley

• United States
• Manufacturing
• 1 - 100 Employee

• Director Of Ecommerce

  • Mar 2021 - Present



Milani Cosmetics

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director Of Ecommerce

  • Feb 2021 - Mar 2021

• Senior eCommerce Manager

  • Jan 2020 - Feb 2021

• eCommerce Marketing Manager

  • Feb 2019 - Jan 2020



Ocean Media

• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Dec 2018 - Feb 2019

• Account Coordinator

  • Mar 2018 - Dec 2018



Too Faced Cosmetics

• United States
• Personal Care Product Manufacturing
• 400 - 500 Employee

• Retail Marketing Manager

  • Oct 2017 - Feb 2018



Markwins Beauty Brands

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Brand Marketing Manager, wet n wild beauty

  • Sep 2016 - Oct 2017

  Greater Los Angeles Area • Design omnichannel-marketing campaigns focused on awareness and revenue by connecting with the consumer on all relevant channels across digital, social media, and in-store • Develop and create marketing communication visual tools and present to internal and external stakeholders such as major retailer category buyers • Manage and track paid digital campaigns with external media agencies to monitor relevant KPIs related to campaign goals and ROI • Devise coupon… Show more • Design omnichannel-marketing campaigns focused on awareness and revenue by connecting with the consumer on all relevant channels across digital, social media, and in-store • Develop and create marketing communication visual tools and present to internal and external stakeholders such as major retailer category buyers • Manage and track paid digital campaigns with external media agencies to monitor relevant KPIs related to campaign goals and ROI • Devise coupon strategies, both physical and digital, to strategically bolster sales in-store

• Assistant Manager of Brand Marketing, wet n wild beauty

  • May 2016 - Sep 2016

  Greater Los Angeles Area • Spearheaded redesign of wetnwildbeauty.com working with internal and external teams to reintroduce the brand digitally and integrate eCommerce • Conceptualize email blast calendar focused on generating new user traffic and sales conversion and grew subscriber base 197% in the first year • Primary marketing contact for sales managers for the Walmart and Target accounts and strategize with sales managers to reach sales goals through in-store displays • Coordinate in-store… Show more • Spearheaded redesign of wetnwildbeauty.com working with internal and external teams to reintroduce the brand digitally and integrate eCommerce • Conceptualize email blast calendar focused on generating new user traffic and sales conversion and grew subscriber base 197% in the first year • Primary marketing contact for sales managers for the Walmart and Target accounts and strategize with sales managers to reach sales goals through in-store displays • Coordinate in-store displays from ideation (product assortment, display design, creative direction) to completion through collaboration with the Product Development, Creative, and Operations departments

• Marketing Coordinator, wet n wild beauty

  • Apr 2015 - May 2016

  Greater Los Angeles Area • Primary marketing contact for sales managers for the CVS, Rite Aid, and Dollar General accounts • Curated product assortments and Bill of Materials for promotional displays through POS data analysis and product trends • Create and organize marketing and sales materials such as sale sheets, promotional calendar, marketing presentations, product specs, and product/display samples

• International Sales Coordinator

  • Sep 2014 - Apr 2015

  Greater Los Angeles Area • Primary contact for international distributors in the European, Asian, and Latin American markets providing marketing and sales assets • Customize domestic brand marketing programs for the international market • Organize and track international shipments against annual budget