Shelly Eisen-Livneh
Director of PLG/PLS at PredictHQ- Claim this Profile
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English Native or bilingual proficiency
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Chinese Elementary proficiency
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Japanese Elementary proficiency
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Hebrew Native or bilingual proficiency
Topline Score
Bio
Thea Brown
Hiring Shelly was an absolute game-changer for our team at Heap. Her thoughtfulness and work ethic were truly inspirational. As a mentor and leader within the team, she guided and supported us, fostering a collaborative and supportive environment. Thanks to our collaborations, I experienced significant personal and professional growth, and I deeply value the knowledge and insights I gained from working with her. One standout was our partnership in launching a new thought leadership hub. It was an incredible experience to work alongside Shelly on this initiative. Her vision, dedication, and attention to detail ensured its success, and I am immensely grateful for the opportunity to have been a part of it. Shelly's infectious passion for product growth, her exceptional leadership, and her unwavering commitment to excellence make her an invaluable asset to any team. It was an honor to work alongside such an inspiring individual. I have no doubt that Shelly will continue to achieve remarkable accomplishments, and any team would be fortunate to have her as a member. Thank you, Shelly, for being a phenomenal mentor, leader, and teammate.
Denise Balbin, CMP
I’ve had the pleasure of working with Shelly for the past year at Heap. Shelly built our PLG marketing motion at Heap, leading it to success quarter over quarter. I’ve been most impressed with Shelly’s ability to think strategically about her goals and bring creative, impactful ideas that will remain a core part of how we go-to-market. She’s passionate about product growth and is not afraid to challenge traditional ways of marketing, all of which have proven to be successful. We worked closely together on many initiatives — a few notable ones included leveraging Heap’s technology ecosystem to drive trial conversions and a collaborating as a thought partner on joint webinars. I’m honored to have had the chance to see Shelly’s leadership firsthand and look forward to following her success. Thank you for being a wonderful teammate Shelly!!
Thea Brown
Hiring Shelly was an absolute game-changer for our team at Heap. Her thoughtfulness and work ethic were truly inspirational. As a mentor and leader within the team, she guided and supported us, fostering a collaborative and supportive environment. Thanks to our collaborations, I experienced significant personal and professional growth, and I deeply value the knowledge and insights I gained from working with her. One standout was our partnership in launching a new thought leadership hub. It was an incredible experience to work alongside Shelly on this initiative. Her vision, dedication, and attention to detail ensured its success, and I am immensely grateful for the opportunity to have been a part of it. Shelly's infectious passion for product growth, her exceptional leadership, and her unwavering commitment to excellence make her an invaluable asset to any team. It was an honor to work alongside such an inspiring individual. I have no doubt that Shelly will continue to achieve remarkable accomplishments, and any team would be fortunate to have her as a member. Thank you, Shelly, for being a phenomenal mentor, leader, and teammate.
Denise Balbin, CMP
I’ve had the pleasure of working with Shelly for the past year at Heap. Shelly built our PLG marketing motion at Heap, leading it to success quarter over quarter. I’ve been most impressed with Shelly’s ability to think strategically about her goals and bring creative, impactful ideas that will remain a core part of how we go-to-market. She’s passionate about product growth and is not afraid to challenge traditional ways of marketing, all of which have proven to be successful. We worked closely together on many initiatives — a few notable ones included leveraging Heap’s technology ecosystem to drive trial conversions and a collaborating as a thought partner on joint webinars. I’m honored to have had the chance to see Shelly’s leadership firsthand and look forward to following her success. Thank you for being a wonderful teammate Shelly!!
Thea Brown
Hiring Shelly was an absolute game-changer for our team at Heap. Her thoughtfulness and work ethic were truly inspirational. As a mentor and leader within the team, she guided and supported us, fostering a collaborative and supportive environment. Thanks to our collaborations, I experienced significant personal and professional growth, and I deeply value the knowledge and insights I gained from working with her. One standout was our partnership in launching a new thought leadership hub. It was an incredible experience to work alongside Shelly on this initiative. Her vision, dedication, and attention to detail ensured its success, and I am immensely grateful for the opportunity to have been a part of it. Shelly's infectious passion for product growth, her exceptional leadership, and her unwavering commitment to excellence make her an invaluable asset to any team. It was an honor to work alongside such an inspiring individual. I have no doubt that Shelly will continue to achieve remarkable accomplishments, and any team would be fortunate to have her as a member. Thank you, Shelly, for being a phenomenal mentor, leader, and teammate.
Denise Balbin, CMP
I’ve had the pleasure of working with Shelly for the past year at Heap. Shelly built our PLG marketing motion at Heap, leading it to success quarter over quarter. I’ve been most impressed with Shelly’s ability to think strategically about her goals and bring creative, impactful ideas that will remain a core part of how we go-to-market. She’s passionate about product growth and is not afraid to challenge traditional ways of marketing, all of which have proven to be successful. We worked closely together on many initiatives — a few notable ones included leveraging Heap’s technology ecosystem to drive trial conversions and a collaborating as a thought partner on joint webinars. I’m honored to have had the chance to see Shelly’s leadership firsthand and look forward to following her success. Thank you for being a wonderful teammate Shelly!!
Thea Brown
Hiring Shelly was an absolute game-changer for our team at Heap. Her thoughtfulness and work ethic were truly inspirational. As a mentor and leader within the team, she guided and supported us, fostering a collaborative and supportive environment. Thanks to our collaborations, I experienced significant personal and professional growth, and I deeply value the knowledge and insights I gained from working with her. One standout was our partnership in launching a new thought leadership hub. It was an incredible experience to work alongside Shelly on this initiative. Her vision, dedication, and attention to detail ensured its success, and I am immensely grateful for the opportunity to have been a part of it. Shelly's infectious passion for product growth, her exceptional leadership, and her unwavering commitment to excellence make her an invaluable asset to any team. It was an honor to work alongside such an inspiring individual. I have no doubt that Shelly will continue to achieve remarkable accomplishments, and any team would be fortunate to have her as a member. Thank you, Shelly, for being a phenomenal mentor, leader, and teammate.
Denise Balbin, CMP
I’ve had the pleasure of working with Shelly for the past year at Heap. Shelly built our PLG marketing motion at Heap, leading it to success quarter over quarter. I’ve been most impressed with Shelly’s ability to think strategically about her goals and bring creative, impactful ideas that will remain a core part of how we go-to-market. She’s passionate about product growth and is not afraid to challenge traditional ways of marketing, all of which have proven to be successful. We worked closely together on many initiatives — a few notable ones included leveraging Heap’s technology ecosystem to drive trial conversions and a collaborating as a thought partner on joint webinars. I’m honored to have had the chance to see Shelly’s leadership firsthand and look forward to following her success. Thank you for being a wonderful teammate Shelly!!
Credentials
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Growth Leadership
ReforgeApr, 2023- Nov, 2024 -
Data for Product Managers
ReforgeApr, 2022- Nov, 2024 -
Experimentation & Testing Deep Dive
ReforgeFeb, 2022- Nov, 2024 -
Growth Series
ReforgeMay, 2021- Nov, 2024 -
PMC Level III
Pragmatic InstituteDec, 2020- Nov, 2024 -
Price
Pragmatic InstituteDec, 2020- Nov, 2024 -
ITIL Service Operation
AXELOS Global Best PracticeAug, 2020- Nov, 2024 -
Foundations
Pragmatic InstituteMay, 2020- Nov, 2024 -
Launch
Pragmatic Institute -
PMC Level II
Pragmatic Institute
Experience
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PredictHQ
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United States
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Software Development
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1 - 100 Employee
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Director of PLG/PLS
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Jun 2023 - Present
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Heap
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United States
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Software Development
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200 - 300 Employee
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Sr. Product Marketing Manager & Growth Lead - PLG Motion
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Jan 2022 - Jun 2023
- PLG Customer GTM strategy and execution - audience and JTBD research, positioning, messaging, pricing, packaging, in-app flows- Optimizing signup and conversion through activation, adoption, and habitual use - by crafting unstoppable self-serve, value-based messaging and digital experiences - Thought leadership- Cross-functional collaboration with EPD and GTM teams
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Sr. Product Marketing Manager - Solutions & Audience Strategy
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Aug 2021 - Dec 2021
- Research and analysis: rapid customer and prospects feedback loop, personas, market dynamics, and opportunities, competitive analysis, win/loss analysis- Solutions messaging: internal decks and external sales and marketing collateral - ROI messaging
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SolarWinds
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United States
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Software Development
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700 & Above Employee
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Sr. Product Marketing Manager, ITSM
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Jan 2020 - Aug 2021
SolarWinds’ mission is to make IT look easy, but actually provide IT Pros with powerful, easy-to-use (and try) solutions they need to solve today’s IT challenges. SolarWinds Service Desk is an ITIL certified cloud-based platform that automates and streamlines service management and delivery to ensure business continuity while maximizing customer experience. Try it for free: https://www.solarwinds.com/service-desk/registration 📅 A day in my life: • Planning and executing go-to-market motions for new features/offerings - while collaborating with R&D, product, marketing and sales teams. • Developing positioning, messaging, talk-tracks and salescards that resonate with target buyer personas. • Internal and external enablement - community management, live training sessions, demos. • Performing market/competitive research and analysis, win/loss analysis, churn analysis, post-launch analysis. • Leading and supporting cross-portfolio pricing and packaging initiatives • Generating thought leadership content including webcasts, blogging and additional customer-facing collateral. Show less
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Duke University
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United States
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Higher Education
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700 & Above Employee
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Manager, Product Marketing (B2B) | Team Lead
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2018 - 2020
In the past 5 years, backed by the Bill & Melinda Gates Foundation, the Supercritical Water Oxidation (SCWO) lab at Duke University developed a groundbreaking and innovative solution to treat organic waste. The SCWO system literally converts ALL of the organic waste processed by it - into clean water, CO2, heat, minerals and electricity – in seconds. It provides a clean, innovative and cost-effective solution with better CapEx, OpEx, a smaller footprint than a traditional WWTP and much higher performance. We believe it is the future of waste treatment, setting a new industry standard in both developing and developed countries alike. To hear more about the technology, partner with us, schedule a demo and more, contact us at: SCWO@duke.edu Shelly is bringing with her 13+ years of experience serving as a Go-To-Market and Business Development leader in various tech startups, leading companies, products and technologies throughout the fundraising, commercialization, market penetration and growth stages. Show less
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aida - play · date · soulmate
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Consumer Services
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Co-Founder, Product & Growth | Team Lead
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2015 - 2017
aida* is a disruptive content-driven gamified app with a game-changing approach to dating. Literally :) Check it out: https://bit.ly/3bY1jf3 Commercial video: https://youtu.be/r-aGklMeQ0w * 間 - aida. Japanese: adjective, noun. Meanings: space (between), time (between), relationship (between). "aida" is the unique space and time between two people – where the magic happens. • Product Lead: Market research, competitive analysis, product requirement documentation (PRD), monetizatio. Managed the app’s development and coordinated the work of the design, engineering and QA teams. • Growth: acquired beta testers for low cost or for free through content marketing, strategic partnerships, collaborating with existing communities, raising online and offline brand awareness and press coverage • Customer Support & Community: served as the point of contact for users and partners, created content for Facebook communities and pages Show less
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Moon Active
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Israel
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Computer Games
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700 & Above Employee
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Manager, Product & Product Marketing | (Part-time, while teaching at TAU)
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2013 - 2014
• Product Manager: curated content, features and UX for “Wonderball Heroes” and managed its development • Growth: optimized KPIs of “Super Sam Adventures” by analyzing data and interviewing users • Customer Support & Community Manager: provided support for users, managed Facebook communities and pages • Product Manager: curated content, features and UX for “Wonderball Heroes” and managed its development • Growth: optimized KPIs of “Super Sam Adventures” by analyzing data and interviewing users • Customer Support & Community Manager: provided support for users, managed Facebook communities and pages
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Tel Aviv University
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Israel
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Higher Education
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700 & Above Employee
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Teaching Assistant - Department of East Asian Studies, Japan 101
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2013 - 2014
Taught a class of +20 students for two semesters Composed the class curriculum, assignments and exams Taught a class of +20 students for two semesters Composed the class curriculum, assignments and exams
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Head of Bingo | Team Lead
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Jun 2012 - Nov 2013
• Product Lead: Led the team through market research, creating PRDs for Facebook and mobile platforms, specialized in in-app content and UX • Growth: analyzed data and improved KPIs until we reached product-market fit and scale • Team Leader: supervised a team of several employees who designed and developed games, created content, operated gamerooms and managed online communities • Product Lead: Led the team through market research, creating PRDs for Facebook and mobile platforms, specialized in in-app content and UX • Growth: analyzed data and improved KPIs until we reached product-market fit and scale • Team Leader: supervised a team of several employees who designed and developed games, created content, operated gamerooms and managed online communities
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VP Product & Product Marketing | Team Lead
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2009 - 2012
• Team Leader: supervised over 20 employees in the marketing, product, content, localization, SEO and support teams• Product Lead: monitored reports and optimized various funnels, features, promotions and user segmentation to maximize revenue• Growth: optimized user conversion, retention and monthly revenue• Customer Success: managed white label deals and partners’ accounts
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Senior Manager, Products | Team Lead
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2008 - 2009
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Manager, Customer Support | Team Lead
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2006 - 2008
• Built and managed the support department• Created the technical support, onboarding , cross-sell/upsell protocols and manuals • Created, edited and supervised the site and the software’s content
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Education
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2012 - 2016
Tel Aviv University
Master’s Degree, Classical Japanese Aesthetics and Literature -
2006 - 2012
Tel Aviv University
Bachelor's degree, Double Major: East Asian Studies, Communications -
2021 -
Product Marketing Alliance
Community Member
Community
