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5.0

/5.0
/ Based on 23 ratings
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Kevin Lightfoot

Shelli and the Ad Hoc team facilitated the M&A communications for six acquisitions for ACS (Affiliated Computer Services) and Xerox. Each deal varied in its unique complexity and required customized marketing communications to ensure a smooth transition. Shelli was a tireless and creative resource who identified headwinds before they were an issue and worked tirelessly to ensure all audiences were well-informed and understood the benefits of each transaction.

Brian Timmons

I'm always amazed at the reach and relationships Shelli can bring to the table. It's more than just time and experience, it's her ability to engage consistently; either she never sleeps or is the most efficient person I know!

Steve Weston

Shelli truly understands the BPO/Cx Consulting industry well beyond anyone I have worked with. Shelli has done an amazing job of broadening our exposure across multiple verticals in a very short time. Her planning and execution is second to none!

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Credentials

  • Building an Online Community for Your Brand
    Public Relations Society of America (PRSA)
    Apr, 2021
    - Sep, 2024
  • Digital Content Marketing Measurement and Analytics
    Public Relations Society of America (PRSA)
    Apr, 2021
    - Sep, 2024
  • Integrated Analytics: Connecting Communications to Business Impact
    Public Relations Society of America (PRSA)
    Apr, 2021
    - Sep, 2024
  • Social Media and Influencer Tactics to Boost Digital Marketing Effectiveness
    Public Relations Society of America (PRSA)
    Mar, 2021
    - Sep, 2024
  • Gaining Exposure for your B2B Digital Marketing & Content Program
    Public Relations Society of America (PRSA)
    Feb, 2021
    - Sep, 2024
  • Storytelling Strategies for Content Marketing Success
    Public Relations Society of America (PRSA)
    Dec, 2020
    - Sep, 2024
  • Developing a Digital Content Marketing Strategy
    Public Relations Society of America (PRSA)
    Aug, 2020
    - Sep, 2024
  • Digital Content Marketing - Editorial Planning and Team Structures
    Public Relations Society of America (PRSA)
    Jul, 2020
    - Sep, 2024
  • Developing Cross-Channel Analytics Frameworks to Measure Digital Corporate Reputation
    Public Relations Society of America (PRSA)
    Jun, 2020
    - Sep, 2024
  • HTML/JS: Making webpages interactive
    Khan Academy
    May, 2019
    - Sep, 2024
  • Advanced JS: Games & Visualizations
    Khan Academy
    Mar, 2019
    - Sep, 2024
  • Intro to HTML/CSS: Making webpages
    Khan Academy
    Jan, 2019
    - Sep, 2024
  • Intro to Java Script: Drawing & Animation
    Khan Academy
    Jan, 2019
    - Sep, 2024
  • Intro to SQL: Querying and managing data
    Khan Academy
    Jan, 2019
    - Sep, 2024
  • Duolingo Spanish Fluency: Beginner (Estimated)
    Duolingo
    Sep, 2016
    - Sep, 2024
  • Fellow PRSA - College of Fellows
    Public Relations Society of America (PRSA)
    Oct, 2008
    - Sep, 2024
  • Accredited Public Relations
    Public Relations Society of America (PRSA)
    Apr, 1992
    - Sep, 2024
  • ExecRank Certificate of Continued Board Education
    The ExecRanks
    Oct, 2015
    - Sep, 2024
  • Being an Effective Director
    ExecRank
  • Being an Effective Director
    ExecRank
  • Crisis Communications Management
    MGI Management Institute
  • Environmental Communication
    Defense Logistics Agency
  • Financial Reporting and SEC Compliance
    ExecRank
  • Interpreting Financial Statements From a Director’s Perspective
    ExecRank
  • M&A at the Board Level
    ExecRank
  • Pre-IPO Planning at the Board Level
    ExecRank
  • Private Company Board Governance with Dr. Larry Taylor
    ExecRank
  • Risk Communication
    Center for Risk Communication
  • Strategic Communication in the Boardroom
    ExecRank
  • The Board's Role in Long-Term Growth with David Sullivan
    ExecRank
  • The Board’s Responsibilities When Interpreting Financial Statements
    ExecRank
  • The Board’s Responsibilities When Interpreting Financial Statements
    ExecRank
  • The Board’s Role in M&A Strategy & Decision Making
    ExecRank
  • Translating Cybersecurity Issues Into Intelligible Concepts For Board Members
    ExecRank
  • Understanding Cybersecurity as a Function of Risk Management for Directors
    ExecRank
  • Understanding Cybersecurity as a Function of Risk Management for Directors
    ExecRank
  • Understanding the Role of the Audit Committee
    ExecRank
  • What To Know When Interviewing For A Board Position
    ExecRank

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Chief Executive Officer, Founder
      • Jan 1996 - Present

      I have built a profitable business, expanding the client base from regional to international. I have cemented long-lasting and trusting relationships with clients. I lead a stellar team of 200 senior consultants—with tremendous focus and gusto. Currently you'll find me in the B2B technology middle market leading campaigns and teams all over the world to optimize marketing, branding and repositioning results, working with the CEOs and their Chief Sales Officers to boost demand and revenue. Whether you're a startup, enterprise or VC, our team embeds within yours to help win business and stand out. Trust me to deliver: -Global outsourced CMOs/Project Management -Branding -Market Positioning/Repositioning -Product diversification strategy -Marketing communication services

    • United States
    • Outsourcing and Offshoring Consulting
    • Founder/Principal
      • Jul 2019 - Present

      The CX Blockchain Institute is the worldwide authority focused on fulfilling blockchain for the CX (customer experience) industry. The Institute is delivering the CX Industry’s first Blockchain transformation, training academy, certification and compliance solution. www.cxblockchain.org The CX Blockchain Institute is the worldwide authority focused on fulfilling blockchain for the CX (customer experience) industry. The Institute is delivering the CX Industry’s first Blockchain transformation, training academy, certification and compliance solution. www.cxblockchain.org

    • Member (Of Counsel)
      • 2016 - Present

      I serve as one of the 425,000 thought leaders and practitioners, who work with users at more than 1,400 client companies in 40 countries. As a Council Member, I consult with GLG clients over the phone or in person, through small group meetings or longer-term board or special advisory positions. These clients include Fortune 500 companies in nearly every sector and the leading professional services firms and financial institutions. I serve as one of the 425,000 thought leaders and practitioners, who work with users at more than 1,400 client companies in 40 countries. As a Council Member, I consult with GLG clients over the phone or in person, through small group meetings or longer-term board or special advisory positions. These clients include Fortune 500 companies in nearly every sector and the leading professional services firms and financial institutions.

    • United States
    • IoT Advisory Board Member
      • Feb 2014 - Jan 2015

      I advised this Argentinian IoT company on go-to market and branding strategies for a push into the USA home automation market; helped recruit their first USA CEO. I advised this Argentinian IoT company on go-to market and branding strategies for a push into the USA home automation market; helped recruit their first USA CEO.

    • Public Relations/Investor Relations
      • 1995 - 1996

      I helped to manage ACI’s and sister company’s, U.S. Software, development and implementation of public relations and integrated marketing communications and branding strategies around the world, specifically in North and South America, Western Europe, South Africa, the Middle East and Asia-Pacific regions. For ACI Worldwide, I helped to lead publicity efforts to build market acceptance of the banking software that ran the first shared Automated Teller Machine (ATM) network for the Dalian Credit Card Network of China, the first U.S. First Union VISA Cash stored-value smart card deployment and various home banking software initiatives for Canadian Imperial Bank of Commerce (CIBC) and Checkfree Corporation. Around 1996, the Internet was just taking off and I came up with the idea to offer on-demand strategic and marketing services to the under-served technology start ups who did not have the budget to hire a full-time marketing staff or a traditional advertising agency, It was then that I decided in 1996 to found Ad Hoc Communication Resources.

    • United States
    • Facilities Services
    • 1 - 100 Employee
    • Marketing
      • 1992 - 1995

      I developed and implemented marketing communications projects for international financial services company, later acquired by West Corp. I developed and implemented marketing communications projects for international financial services company, later acquired by West Corp.

    • Marketing/Sales
      • 1990 - 1992

      I drove business development efforts for this mid-size services firm including the development of business relationships and strategies resulting in a 68 percent shortlist success rate for the firm for programs of increasing scope I drove business development efforts for this mid-size services firm including the development of business relationships and strategies resulting in a 68 percent shortlist success rate for the firm for programs of increasing scope

    • Brazil
    • Commercial and Industrial Machinery Maintenance
    • 1 - 100 Employee
    • Marketing Manager
      • 1987 - 1990

      I broke into the technology field at age 19 writing software programming manuals at EDS. I found that I excelled in technical communication, product documentation, resulting in my producing dozens of user manuals. The CEO saw my work and quickly promoted me to Manager of the Marketing Department, where I managed all facets of marketing: sales support, publicity, and internal / external communication projects. I broke into the technology field at age 19 writing software programming manuals at EDS. I found that I excelled in technical communication, product documentation, resulting in my producing dozens of user manuals. The CEO saw my work and quickly promoted me to Manager of the Marketing Department, where I managed all facets of marketing: sales support, publicity, and internal / external communication projects.

Education

  • The Tuck School of Business at Dartmouth
    The Tuck-WBENC Executive Program
    2008 - 2008
  • Air War College
    National Security Forum
    2005 - 2005
  • University of Oklahoma
    Master's Degree, Public Administration
    1994 - 1997
  • Bellevue University
    Bachelor of Science, Human Resources
    1990 - 1992
  • Spencer School of Business
    Associate of Applied Science, Information Technology
    1987 - 1988

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