Shelli-Rai James
Creative Director at OGM Integrated Communications Ltd.- Claim this Profile
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Topline Score
Bio
LinkedIn User
Shelli-Rai takes a proactive approach to any given project. She's very creative and commands respect in the world of advertising.
Mezan Ayoka
It was a pleasure working with and learning from Shelli-Rai. She creatively combines precision with words and whimsical concepts to provide clients with ads and/or campaigns that permeate the culture.
LinkedIn User
Shelli-Rai takes a proactive approach to any given project. She's very creative and commands respect in the world of advertising.
Mezan Ayoka
It was a pleasure working with and learning from Shelli-Rai. She creatively combines precision with words and whimsical concepts to provide clients with ads and/or campaigns that permeate the culture.
LinkedIn User
Shelli-Rai takes a proactive approach to any given project. She's very creative and commands respect in the world of advertising.
Mezan Ayoka
It was a pleasure working with and learning from Shelli-Rai. She creatively combines precision with words and whimsical concepts to provide clients with ads and/or campaigns that permeate the culture.
LinkedIn User
Shelli-Rai takes a proactive approach to any given project. She's very creative and commands respect in the world of advertising.
Mezan Ayoka
It was a pleasure working with and learning from Shelli-Rai. She creatively combines precision with words and whimsical concepts to provide clients with ads and/or campaigns that permeate the culture.
Credentials
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Advanced Advertising Copywriting
MediabistroJul, 2014- Oct, 2024
Experience
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Creative Director
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Oct 2011 - Present
Responsible for concept development, strategic direction and production management for key accounts including Digicel, KFC, Jamaica Broilers Group, Grace Kennedy, Flow and NCB among others. Winner of 9 American Advertising Awards. Most awarded Creative Director, 2016. Volunteered to lead the agency's pro-bono projects, including: NPF, YUTE, CCDC, JHOP, Wycliffe
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Snr. Copywriter and Producer
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Oct 2008 - Oct 2011
Conceptualization, presentation, copywriting and complete management/coordinationof projects from pre- to post-production including the supervision and direction of electronic, print, outdoor and web based materials.
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Snr Account Executive
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Oct 2003 - Oct 2008
Managed several of the Agency’s key accounts including; Digicel Jamaica, DigicelGroup, Jamaica Broilers Group, Best Dressed Chicken, ACE Supercentre, Dairy Famers, Juciful, Sony Ericsson, Jamaica Football Federation and The Digicel Foundation among others.
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Advertising Asst. to V.P.
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2001 - 2003
Responsible for the day-to-day management of several of the Agency’s top accounts including: Guardian Life, Unilever, Appliance Traders Ltd, Manufacturers Sigma Merchant Bank and Serge Island Dairies. Also played integral roles in Event Planning, Presentation, Promotion and Campaign Conceptualization, Copywriting and Proofreading. Responsible for the day-to-day management of several of the Agency’s top accounts including: Guardian Life, Unilever, Appliance Traders Ltd, Manufacturers Sigma Merchant Bank and Serge Island Dairies. Also played integral roles in Event Planning, Presentation, Promotion and Campaign Conceptualization, Copywriting and Proofreading.
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Education
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2015 - 2017
University of South Wales
Master of Business Administration (M.B.A.), International Marketing -
CARIMAC
Bachelor of Arts (BA), Media and Communications - 1st Class Hons. -
Campion College
Community
