Digital Online Manager

• Feb 2022 - Present

Digital Marketing Specialist

• Jan 2019 - Jan 2022

70% of my time: Develop and manage a future-fit digital marketing strategy. This is achieved through careful selection and implementation of the latest systems/tech and tools to deliver data centric reporting that informs current and future marketing decisions and activities. A parallel purpose is to ensure collaboration and alignment with relevant internal and external stakeholders to support the content and PR strategy, sales strategy, and business strategy.The other 30%: advertising (online and traditional media), event management Show less

Marketing Coordinator

• Mar 2015 - Dec 2018

In my current role, I work closely with teams across the organisation, as well as executive-level management. My skill set traverses multiple marketing functions including but not limited to: development & implementation of the digital marketing strategy; social media management; management of CMS (Umbraco); public relations; advertising; and event planning and coordination.

Communications Coordinator (voluntary)

• Jul 2021 - Dec 2022

Digital Copywriter & Social Media Manager

• Jul 2013 - Feb 2015

I composed copy for campaigns, mailers, promotions and products across the women, home and tech departments for one of South Africa's largest e-tailers. I worked closely with the Marketing and Design departments to ensure that briefs were met with a timeous output. Part of the job involved optimising content through SEO in addition to marketing through daily subject line composition. I composed copy for campaigns, mailers, promotions and products across the women, home and tech departments for one of South Africa's largest e-tailers. I worked closely with the Marketing and Design departments to ensure that briefs were met with a timeous output. Part of the job involved optimising content through SEO in addition to marketing through daily subject line composition.

Digital Marketing Intern

• Jan 2013 - Apr 2013

Marketing and Public Relations Consultant

• Feb 2012 - Jan 2013

Brand Shepherd is a branding and marketing agency serving small to medium-sized enterprises with strategic marketing and branding solutions and below the line advertising. I worked with Brand Shepherd on a voluntary basis to further my experience and skills in PR, communications and branding across a variety of industries. Brand Shepherd is a branding and marketing agency serving small to medium-sized enterprises with strategic marketing and branding solutions and below the line advertising. I worked with Brand Shepherd on a voluntary basis to further my experience and skills in PR, communications and branding across a variety of industries.

Marketing intern

• Mar 2012 - Jul 2012