Experience

VT Agency of Commerce & Community Development

• United States
• Government Administration
• 1 - 100 Employee

• • Aug 2022 - Present

  My experience in digital marketing has taught me how to develop compelling messages that engage people and drive action. For me, the most exciting part of promoting Vermont is the opportunity to highlight the unique culture, landscapes, and opportunities that make it such a special place. In my work, I am always looking for new and innovative ways to reach my target audience and inspire them to explore Vermont. My duties involve managing and troubleshooting websites, designs, builds, and maintains social media presence, creating and executing email campaigns with Mailchimp, conducting data analysis to optimize all digital channels, and performing graphic design tasks. Additionally, I have core competencies in platforms such as Sprout Social and Hootsuite along with WordPress, Drupal, Sitecore and Google Analytics.-Measures and reports performance of all digital marketing campaigns -Identifies trends and insights and optimizes spend and performance based on the insights.-Brainstorms new and creative growth strategies through digital marketing.-Plans, executes, and measures experiments and conversion tests.-Collaborates with internal teams to create landing pages and optimize user experience.-Collaborates with agencies and other vendor partners. Show less

• • Oct 2013 - Aug 2022

  As the Marketing and Special Projects Coordinator for the Department of Economic Development, my responsibilities included overseeing several aspects of the department's digital marketing strategy. In addition to managing the department's website, I regularly audited the website's content to ensure it remained fresh, relevant, and optimized for SEO. I also implemented various tracking mechanisms to monitor web traffic, user engagement, and conversion rates. In addition to website management, I oversaw the department's email marketing campaigns. My duties included planning and creating content for weekly newsletters, press releases, and other email communications. I utilized MailChimp to facilitate campaign deployment and tracked performance metrics such as open rates, click-through rates, and unsubscribe rates. I also continually tested and optimized email content to improve performance.Finally, I managed the department's social media channels, including Facebook, Twitter, and LinkedIn. I utilized these channels to promote the department's programs, grants and events. I also monitored social media analytics to track engagement, sentiment, and overall impact. Additionally, I continually researched and implemented best practices to optimize social media content and maximize engagement.Overall, my role as the Marketing and Special Projects Coordinator required me to stay up-to-date on current marketing trends, industry standards, and emerging technologies. I consistently looked for ways to improve the department's digital marketing performance and increase engagement with the target audience. Show less



VSECU

• United States
• Financial Services
• 1 - 100 Employee

• Exerience in financial and program management

  • Jun 2000 - Oct 2013