Experience

Discovery Group

• Financial Services
• 1 - 100 Employee

• President

  • mar. de 1991 - - actualidad

  The Discovery Group is a market research company whose goal is to provide clients with an in-depth understanding of their product or service category through the eyes, and often the sub-conscious, of the consumer. Although experienced with all demographic groups, Discovery has particular expertise in the youth and family markets for both non-profit and corporate clients. We bring more than two decades of experience in developmental psychology, child development, and market research to the design and execution of each study. Discovery has a long-term partnership with a quantitative company and several qualitative consultants who make it possible to offer unique and creative research methodologies not possible with one moderator. While earning a living is quite important, necessary, and gratifying, my career is far more balanced and 'lucrative' through the inclusion of non-profits to my work for many wonderful corporate clients.



Paradigm Consulting, Inc.

• Senior Research Associate

  • feb. de 1988 - nov. de 1991

  Designed and implemented qualitative and quantitative studies concerning child and adult products and issues. Designed research, conducted focus group and in-depth interviews with children, adolescents and adults, and analyzed, wrote and presented research findings. Account Executive for several accounts including Bumble Bee, Connecticut State Lottery, Massachusetts State Lottery and Ralston Purina. Singular responsibility for new business and proposal development. Supervised qualitative research staff.



SDP Consumer Insights

• Independent Market Research Consultant

  • 1986 - 1988

  Responsible for all phases of qualitative research projects for a wide variety of industries while completing my doctoral dissertation. Conducted ongoing ad agency pitch research as well as advertising development and evaluation. Responsible for all phases of qualitative research projects for a wide variety of industries while completing my doctoral dissertation. Conducted ongoing ad agency pitch research as well as advertising development and evaluation.



Kennan Research & Consulting

• Senior Research Associate

  • 1981 - 1985



City University of New York Graduate Center

• Research Analyst

  • 1981 - 1984

  Co-designer and Research Associate on several grants sponsored by the Faculty Research Awards Program of the City University of New York, the Spanish-American Foundation, and the National Science Foundation to study several cognitive developmental areas and the impact of geography on cognitive growth in children and adults. Co-designer and Research Associate on several grants sponsored by the Faculty Research Awards Program of the City University of New York, the Spanish-American Foundation, and the National Science Foundation to study several cognitive developmental areas and the impact of geography on cognitive growth in children and adults.



Brooklyn College

• United States
• Higher Education
• 700 & Above Employee

• Supervisor of Research Lab

  • 1975 - 1977

  Supervised, tested subjects, and analyzed findings for a research lab studying psychoacoustical perception. Invaluable in teaching me about the various phases and ethics involved in conducting research. Supervised, tested subjects, and analyzed findings for a research lab studying psychoacoustical perception. Invaluable in teaching me about the various phases and ethics involved in conducting research.