General Manager & Chief Brand Officer

• Feb 2022 - Present

Mentor + Chair for Talent Sessions

• Sep 2019 - Present

WACL supports women and drives gender equality in our industry The role of Talent Sessions is to lead industry outreach to mid-level to Senior women to support them in their leadership journey. We lead a scaled industry mentoring programme and Industry events to facilitate knowledge sharing, best practise and networking. WACL supports women and drives gender equality in our industry The role of Talent Sessions is to lead industry outreach to mid-level to Senior women to support them in their leadership journey. We lead a scaled industry mentoring programme and Industry events to facilitate knowledge sharing, best practise and networking.

Snr Global Director - Gin Brands

• Jan 2020 - Feb 2022

Successfully integrated Sipsmith into Beam Suntory, afterwhich I was asked to lead the inception of Beam Suntory's first global gin business. I led a Global team to devise a global growth strategy, run the global P&L, lead and support key markets, lead and execute the innovation roadmap, devise all comms programs and oversee market activation. Brands of focus: Sipsmith and Larios. For the organisation at large, I wrote and led a number of Women In Leadership and Allyship programs, as well as group and individual mentoring. Show less

Global & UK Marketing Director

• Jan 2016 - Jan 2020

A most unconventional move from one of the world's largest company's, I leapt at the chance to join a small (and mightily talented) team in a garage in Hammersmith to lead the brand to global growth and eventually acquisition by Beam Suntory. At Sipsmith we brought the craft and passion back into gin distilling and transformed a category, with extraordinary creativity. I was responsible for scaling the brand, in partnership with a brilliantly talented team. Key achievements: building a Cool Brand through events and experiences, launched top selling innovation, crafted and repositioned the brand which led to Cannes Lion for Mr Swan commercials, and conceived and executed Gin Sponsor of Wimbledon. With over 30 international awards, a U.K. CoolBrand, and voted in the Top Ten Trending Gin Brand for the 5th consecutive year, it fast became London's Dry Gin of choice. Show less

Marketing Manager, Coke Zero, Europe

• Jul 2013 - Jan 2016

Head of Brand for 10 European markets. The Coca-Cola Company growth priority brand. Created, developed and launched new JUST ADD ZERO campaign.

Portfolio Marketing Manager, Europe: Sprite, Dr Pepper, Schweppes/Adult Sparkling

• Aug 2010 - Jun 2013

Leadership of a franchise of Coca-Cola sparkling brands across North Western Europe and Nordics; Sprite, Schweppes, Dr Pepper.Launched new adult sparkling brand, Finley, in France. The biggest new brand launch since Coke zero. Responsible for a team of SBM's and BM's, for Communication Development and Product Innovation.

Senior Brand Manager, Schweppes

• Jul 2009 - Aug 2010

Devised & launched consumer-facing programmes: - "At the end of the day there's always a Schweppes" - Partnership programme between Diageo & Schweppes: "Together for a Better Summer"

Global Brand Manager, Sunsilk

• Dec 2007 - Dec 2009

- Led Global innovation programmes on shampoo, conditioner & styling products- Extensive concept & communications development on the Sunsilk Co-Creations Global consumer re-launch programme- Team leadership responsibility

UK Comfort Brand Manager

• Sep 2005 - Nov 2007

Developed and implemented 'Say Goodbye to Cardboard Jeans' campaign.Responsible for launch campaign of new Comfort Creme luxury fabric conditioner: "Wrap yourself in luxury every day".Re-launched Comfort concentrate range.Masterbrand leader for 2008 Brand Planning.

Unilever Graduate Leadership Programme

• Sep 2003 - Sep 2005

- Held various brand management roles across local, European and Global brands.- Brands included: Axe, Sunsilk and Comfort- Worked in Paris and London

PR Executive

• Jan 2002 - Aug 2002

On the launch team for Viagra! On the launch team for Viagra!

Finance Management Trainee

• Jun 2000 - Feb 2001

Management account reporting for Gatwick and Heathrow Management account reporting for Gatwick and Heathrow