Experience

Pulse Biosciences, Inc.
• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Member Board Of Directors

  • Nov 2021 - Present

Summit Therapeutics
• United States
• Biotechnology Research
• 1 - 100 Employee
• Head of Corporate Education, Communications & Creative

  • Jun 2021 - Present


SD Spray Consulting, LLC

• President, Chief Creative Officer

  • 2001 - Present

  EXECUTIVE BUSINESS CONSULTING • Interim Vice President of Marketing (Assist Companies while the hire a full-time VP) • Business Plan Development & Design • VC Presentation Development & Design • Board of Director Presentation Development & Design • Annual Reports Development & Design • Focus Groups - Organization & Implementation • Competitive Analysis STRATEGY & DESIGN AGENCY • Marketing • Brand Identity • Product Naming • B2C Programs • Referring Physician Programs • Social Media Strategy & Implementation • Video Production • Convention Strategy Development & Implementation • Professional Presentation Development & Design • Corporate Interior Branding SALES SUPPORT • Sales Process Guide: Comprehensive Sales Process Program Development • Brochure Development & Design • Sales Presentations Development & Design including Applications for iPads & iPhones • Sales Meeting Themes, Designs, Videos, Agendas, Implementation EDUCATION & TRAINING • Sales Training Programs • Customer Training • Patient Education Programs PROFESSIONAL PHOTOGRAPHY Show less



Honors and Awards

• SD Spray

  • Jan 2000 - Present

  PROFESSIONAL FINE ART SURGICAL & MEDICAL PHOTOGRAPHY Ms. Spray is one of the few photographers in the world specializing in fine art surgical & medical photography honored with permanent photography exhibitions at the Paris Medical University, L’Institut Pasteur International, Intuitive Surgical and Accuray Corporate Offices. Ms Spray exhibits her work globally. Clients include TIME Magazine and The New York Times, Royal Bank of Scotland, Russian Picture Group, Clive Cussler (Author), Institute Pasteur International, the Paris Medical University and the European Hemotalogy Association. www.SDSPRAY.com BLOGGER: www.photogirltravels.com - Ms Spray has won numerous awards for her blog. EARNED INTERNATIONAL TELLY BROADCAST AWARD for outstanding healthcare education program BUSINESS WEEK MAGAZINE'S BRONZE AWARD working with development team at US Surgical for the product development & design of the Endo Stich laparoscopic suturing device PHOTO/ACKNOWLEDGEMENT ON FRONT PAGE OF USA TODAY NEWSPAPER – Winner of National Creativity Award, Life Section NATIONALLY PUBLISHED ARTICLE, Surgical Services Management Association PROFESSIONAL CORPORATE INTERIOR DESIGN HONORED WITH OUTSTANDING WOMEN OF AMERICA AWARD NATIONALLY RANKED, SABRE FENCING, ranked 3rd in the state of Arizona Show less


Microfabrica
• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee
• Consultant

  • 2008 - 2016


Aesthera Corporation

• Chief Marketing Officer

  • 2006 - 2008

  Strategic Marketing Product Development: Launched ISOLAZ Photopneumatic System rated among top three products at the American Academy of Dermatology Congress, 2007. Strategic Branding: Launched world-class website incorporated branding, global physician finder: www.ISOLAZ.com B2C Programs: Managed launch of global business to consumer program including national PR strategy resulting in product press in Vogue, Harper’s Bazaar, Glamour, Allure, Marie Claire, Good Housekeeping, Elle with over 95+ billion media impressions in less than 10 months. Show less



Intuitive Surgical

• United States
• Alternative Medicine
• 1 - 100 Employee

• Vice President Global Marketing

  • 1999 - 2001

  Executive management responsibility for da Vinci™ Robotic Surgical System including capital equipment, software & instrumentation. Strategic Branding: Managed creative development of all MARCOM programs, PR campaigns, brochure and sales tool development. Redefined website design to reflect market needs. Global Tradeshow Implementation: Successfully implemented global launch of corporate messaging and strategies through US and International tradeshows including the American College of Surgeons and European Association of Cardiothoracic Surgeons. Combined efforts with R&D to create market-specific development teams increasing da Vinci procedure adoption. Strategy focused on procedure development, training, clinical publications, and direct-to-patient initiatives. Implemented marketing strategies into Regulatory product submissions. Show less



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Vice President

  • 1998 - 1999

  Radiosurgery Division: Rebuilt Infrastructure and redefined divisional focus. Developed B2B & B2C medical marketing program for minimally invasive brain tumor treatments. Strategy resulted in 50% increase in revenue within first 3 months. StealthNet™ Division: Developed strategic business plan for new technology specializing in proprietary image analysis algorithms and decision support services system designed to assist physicians in interpreting medical images to improve outcomes for Parkinson’s disease. Show less



United States Surgical Corporation

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Sr Director Global Marketing

  • 1989 - 1998

  Senior marketing responsibility for upstream & downstream product development of disposable & capital equipment technologies. MARCOM Strategy Development: Led successful product development for over 55% of all USSC endo-mechanical product launches between 1992 & 1996. (Approximately 135 products) Managed creative development of all MARCOM programs including all brochures, training and patient education videos, VNRs, DVD sales presentations and web-site. Designed all concepts, layouts. Wrote all copy, oversaw photography, graphic design and final editing. Product Development & Launch Expertise: Managed upstream and downstream product development for USSC’s Global Breast Care Initiative (ASP $250M). Products included the ABBI™ Stereotactic System and disposable devices. Launch represented USSC’s entrée into capital equipment sales. Conceived and developed US Surgical’s first direct-to-consumer marketing program generating sales in excess of 300% of first year forecast (over $85M). Managed PR campaign strategy resulting in nationally published articles in Parade, Vogue, Bazaar, Good Housekeeping. Compelling Tradeshow Strategy Achievements: Managed US Surgical’s first live-surgery telebroadcast attracting over 250 physicians to the 1995 American College of Surgeon’s (ACS) booth. ABBI* launch at ACS conference ranked #1 draw by top financial analysts, 1995 and 1996. Training Expertise: Developed world-class program training over 800 sales representatives and 400 surgeons worldwide. Regional Suture Sales Manager 6/92 – 12/92: 90% increase in overall regional suture sales in first quarter. Regional GYN Sales Manager 1/92 – 5/92: Ranked #1 manager, National OB/GYN sales. Account Executive 12/90 – 12/91: Achieved quota 4/4 quarters. Show less



Canon USA

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • 1987 - 1990

  Regional Sales Manager 3/89 – 11/90: Developed sales training program driving quota achievement 22/22 months in a region that previously had not attained quota in 15 prior consecutive months. Account Executive 2/87- 2/89: Achieved quota 25/25 months. Earned President and Century Club honors. Regional Sales Manager 3/89 – 11/90: Developed sales training program driving quota achievement 22/22 months in a region that previously had not attained quota in 15 prior consecutive months. Account Executive 2/87- 2/89: Achieved quota 25/25 months. Earned President and Century Club honors.