Shelley Crutchfield

Senior Area Business Manager at Acadia Pharmaceuticals Inc.
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Location
Dallas-Fort Worth Metroplex

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Experience

    • United States
    • Pharmaceutical Manufacturing
    • 400 - 500 Employee
    • Senior Area Business Manager
      • Apr 2023 - Present

      Rare disease - launching the first and only drug FDA approved to treat Rett Syndrome Rare disease - launching the first and only drug FDA approved to treat Rett Syndrome

    • Denmark
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Biopharmaceutical Account Manager
      • Nov 2021 - Apr 2023

      Promoted Vyepti, IV infusion for prevention and treatment of migraines Working knowledge of buy and bill, infusion, specialty pharmacies, and alternative sites of care Promoted Vyepti, IV infusion for prevention and treatment of migraines Working knowledge of buy and bill, infusion, specialty pharmacies, and alternative sites of care

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Neurology Account Manager
      • Mar 2020 - Nov 2021
    • United States
    • Software Development
    • 700 & Above Employee
    • Account Executive
      • May 2019 - Feb 2020
    • United States
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Therapy Representative - Deep Brain Stimulation
      • May 2012 - May 2019

      *Responsible for sales and market development of $8 million dollar Deep Brain Stimulation(DBS) territory for Dallas, Fort Worth, Tyler, Shreveport & surrounding areas *Provide expertise in the operating room for all DBS implant procedures including full testing of the device to insure functionality *Intimate knowledge of the DBS device and its components to address questions and concerns from patients,neurologists, and neurosurgeons *Train and consult local neurologists on programming the DBS device *Maintain regular call schedule for neurologists in surrounding areas to ensure referrals to local movement disorder specialists and neurosurgeons *Successfully implement physician dinners and patient events to drive new business *Experience in developing new, innovative markets *Solid job skills in business planning/consulting and territory financial analysis *Polished public speaking skills and creation of educational forums to expand knowledge of the DBS Therapy *Solid knowledge of the Reimbursement climate Show less

    • Apparel & Fashion
    • 1 - 100 Employee
    • Senior Central Nervous System Specialist
      • Aug 2004 - May 2012

      • Vimpat & Neupro Marketing Advisory Board member – selected by management and the marketing team based on previous success to work closely with third party vendors and marketing team to develop successful launch plan for Neurpro, pilot the new digital sales aid and provide feedback as well as lead the region with the roll out and training on the digital sales aid • Successfully organized the only quarterly Dallas Area Epileptologist Journal Club to unify the epilepsy specialists and facilitate the exchange of treatment ideas by reviewing specific cases to ultimately provide the best overall care for epilepsy patients • Member of the iPad pilot team and played a critical role in the transition of the entire sales force from the laptop to the iPad • Selected by management to coordinate special project in conjunction with the Managed Care Team to educate the District on Medicaid and Medicare Part D • Selected by Regional Business Director and Training Department as a Neupro Training Advisor in recognition of my proficiency in product knowledge, selling skills and ability to communicate my field experiences to my peers • Successfully organized the first North Texas Movement Disorder Journal Club to help unify the movement disorder specialists in North Texas and facilitate the exchange of treatment ideas and research projects for the overall improvement of Parkinson’s disease treatment in North Texas Show less

Education

  • Texas A&M University
    Bachelor's Degree, Journalism - Advertising - Marketing
    1988 - 1992

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