Experience

Sagent

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President

  • Dec 2021 - 2 years 1 month

  United States

• Vice President - Client Services & Media Director

  • May 2010 - 13 years 8 months

  Sacramento, California Area



ASTONE/Panagraph, Inc

• Senior Account Leader

  • May 1996 - Nov 2009

  Develop local, regional and statewide marketing programs for public agencies Develop strategies, scope of work and budgets for marketing outreach programs Lead projects from creative development to campaign implementation Prepare proposals and presentations for new business development Managed marketing budgets totaling over $5,500,000 Experience in public presentations and public speaking Skilled in developing relationships and collaborating with other businesses and… Show more Develop local, regional and statewide marketing programs for public agencies Develop strategies, scope of work and budgets for marketing outreach programs Lead projects from creative development to campaign implementation Prepare proposals and presentations for new business development Managed marketing budgets totaling over $5,500,000 Experience in public presentations and public speaking Skilled in developing relationships and collaborating with other businesses and community organizations Train and mentor marketing team Consult clients to help obtain their business or agency goals Develop client recommendations and direction from multiple forms of research Supervise a marketing team Monthly and quarterly billing projections Show less



Astone

• Advertising Services
• 1 - 100 Employee

• Sr. Account Leader

  • Feb 1996 - Nov 2009



Panagraph

• Advertising Services
• 1 - 100 Employee

• Account Leader

  • Jan 2000 - Jan 2004

  Manage client scope of work for both the public and private sectors including non-profits Copywriting and editing for brochures, advertisements and newsletters Prepare billing for all clients Develop and write strategic plans Create questionnaires and write reports for public opinion surveys, focused interviews and focus groups Analyze market research to develop principal findings and recommendations Collaborate with other internal departments to assure projects are on time… Show more Manage client scope of work for both the public and private sectors including non-profits Copywriting and editing for brochures, advertisements and newsletters Prepare billing for all clients Develop and write strategic plans Create questionnaires and write reports for public opinion surveys, focused interviews and focus groups Analyze market research to develop principal findings and recommendations Collaborate with other internal departments to assure projects are on time and within budget

• Director of Media

  • Jan 1997 - Jan 2000

  Plan and develop mixed media campaigns for print and broadcast Negotiate contracts with media outlets Write and present plan to clients Print bidding for all art and media services