Shelley Allen
Public Relations Communications Manager at Viral Ventures- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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The Viral Group
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Australia
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Entertainment Providers
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1 - 100 Employee
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Public Relations Communications Manager
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Feb 2020 - Present
•Responsible for curating and distributing press releases for events throughout Australia, Canada, USA and UK to gain local and national media coverage • Working directly with directors to plan publicity campaigns • Organising special events, social functions, interviews, competitions and giveaways with media, influencers and public figures • Producing effective marketing and communications materials including website copy, printed and digital collateral • Resolving escalated complaints and crisis prevention • Coordinating social media & customer service teams • Promoting a favourable public image of Viral Ventures and it's associated brands • Working with key stakeholders to maximise marketing & sales outcomes
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Business Development/ Marketing Executive
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Jun 2019 - Dec 2019
Managed riding school business; organised daily, weekly & monthly schedules, set goals Analysed performance and produced reports Drove business growth and increased revenue by $10K per month Implemented social media marketing strategy Created content for website, and print publications Created and implemented cancellation, child protection and health & safety procedures and policies Developed client database Managed riding school business; organised daily, weekly & monthly schedules, set goals Analysed performance and produced reports Drove business growth and increased revenue by $10K per month Implemented social media marketing strategy Created content for website, and print publications Created and implemented cancellation, child protection and health & safety procedures and policies Developed client database
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Eastside Riding Academy
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Australia
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1 - 100 Employee
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Horse Riding Coach
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Mar 2019 - Jun 2019
Planned and directed coaching sessions Analysed performance and promoted skills development in a group environment Planned and directed coaching sessions Analysed performance and promoted skills development in a group environment
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HSI Instructor/ Showjumping Coach
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Jan 2014 - Feb 2019
Managed all aspects of small business; finances, insurance, facility management and scheduling Offered communications and client support Addressed clients’ needs and individual goals Analysed performance and reviewed client progress Organised competition days and pony camp days Managed all aspects of small business; finances, insurance, facility management and scheduling Offered communications and client support Addressed clients’ needs and individual goals Analysed performance and reviewed client progress Organised competition days and pony camp days
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LA ROUSSE FOODS LTD
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Ireland
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Food and Beverage Services
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1 - 100 Employee
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Process Analyst
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Feb 2017 - Sep 2017
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LA ROUSSE FOODS LTD
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Ireland
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Food and Beverage Services
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1 - 100 Employee
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Project - Emydex Implementation
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Mar 2015 - Sep 2015
I completed my third year professional work experience at La Rousse Foods. My main objective was to implement the new Emydex software system and train employees to use the new system. I also gained invaluable knowledge and experience about Navision software, health and safety, quality control, food traceability and legislation. I completed my third year professional work experience at La Rousse Foods. My main objective was to implement the new Emydex software system and train employees to use the new system. I also gained invaluable knowledge and experience about Navision software, health and safety, quality control, food traceability and legislation.
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Monsoon Accessorize
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United Kingdom
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Retail
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700 & Above Employee
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Sales Assistant
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Aug 2013 - Jan 2015
Customer Service based role Customer Service based role
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Education
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Dublin Institute of Technology
Masters of Marketing, Marketing -
University College Dublin
Food Science, Food Science and Technology