Sheldon Fernandes

Luxury Retail Manager at Harding
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • Luxury Retail Manager
      • Nov 2016 - Present

      Luxury Retail Manager/ Duty Free Shops• Managing daily operations of the retail store onboard various Cruise lines.• Planning and preparing work schedules, assigning employees to specific duties.• Plan, develop and coordinate events and promotional campaigns.• Design and develop marketing and advertising strategies.• Taking inventories on daily basis, reconciles sales receipts, keeping operating records.• Recording of defected and damaged products and sending it back… Luxury Retail Manager/ Duty Free Shops• Managing daily operations of the retail store onboard various Cruise lines.• Planning and preparing work schedules, assigning employees to specific duties.• Plan, develop and coordinate events and promotional campaigns.• Design and develop marketing and advertising strategies.• Taking inventories on daily basis, reconciles sales receipts, keeping operating records.• Recording of defected and damaged products and sending it back to the company.• Managing and motivating the team to increase sales and ensure efficiency.• Managing stock levels and making key decisions about stock control.• Analysing sales figures and forecasting future sales.• Dealing with staff productivity such as interviewing potential staff, conducting appraisals and performance reviews, as well as providing or organizing training and development to new and old staff.• Ensuring standards for quality, customer service, health and safety requirements are met.• Resolving health and safety, legal and security issues.• Updating Team on business performance, new initiatives and other pertinent issues.• Optimize on board revenue generation by analysing financial data and developing cross-marketing, sales strategies and identifying areas of opportunity to ensure voyage targets are met with the market information.• Analyses marketing programs and associated revenue to develop and/or adjust strategies and tactics to increase guest participation. Financial analysis, and consumer goods.Works with on board revenue areas to create and implement marketing promotion plans.• Tracking performance of plans and reports findings to management team. Makes recommendations for implementing and/or adjusting plans for future utilization.• Provides revenue areas with profitability performance feedback on a daily basis by producing the Revenue Flow Analysis report. Show more Show less

    • Luxury Retail Manager
      • Dec 2007 - Sep 2016

      Luxury Retail Manager/ Cruise line Duty Free ShopsResponsible for driving sales/ operation/ people development within all duty/tax free or VAT included shops which include: luxury brand Jewellery, Fine Watches, branded leather products, luxury & branded sunglasses, branded apparel, cruise line logo apparel, Fragrances, Cosmetics, Liquor, Tobacco, itinerary souvenirs, food & candy.Motivating and managing a team in order to exceed set revenue goals, delivering outstanding customer… Luxury Retail Manager/ Cruise line Duty Free ShopsResponsible for driving sales/ operation/ people development within all duty/tax free or VAT included shops which include: luxury brand Jewellery, Fine Watches, branded leather products, luxury & branded sunglasses, branded apparel, cruise line logo apparel, Fragrances, Cosmetics, Liquor, Tobacco, itinerary souvenirs, food & candy.Motivating and managing a team in order to exceed set revenue goals, delivering outstanding customer service to worldwide guests.Onboard of different classes of Cruise lines, worldwide demographic, Silver Sea Cruise Lines, Oceania Cruise Lines, Royal Caribbean International Cruise Lines, Crystal Cruise Lines and Carnival Cruise Lines. Show more Show less

    • Operations Manager
      • Jun 2011 - Jun 2012

      • Operations Manager – In charge for a Company that sells Electronic products with shops located all over the United Arab Emirates at all the major malls and managing over 70 employees.• In charge of Trainings, Shift Rotas, Targets and development of the staff• Complete store operational requirements by scheduling and assigning employees; following up on sale results.• Maintaining store staff by recruiting, selecting, orientation, and training employees and delivering one on one… • Operations Manager – In charge for a Company that sells Electronic products with shops located all over the United Arab Emirates at all the major malls and managing over 70 employees.• In charge of Trainings, Shift Rotas, Targets and development of the staff• Complete store operational requirements by scheduling and assigning employees; following up on sale results.• Maintaining store staff by recruiting, selecting, orientation, and training employees and delivering one on one training sessions to improve technical capabilities.• Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.• Marketing merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.• Protecting employees and customers by providing a safe and clean store environment.• Determining marketing strategy changes by reviewing operating and financial statements and departmental sales records.• Redesigning employee handbook according to legal and benefit changes.• Purchasing items from vendors and suppliers, filling out all necessary purchase orders and finding the best available deals on needed items by looking up prices from multiple vendors and suppliers to find the highest-quality items for the lowest price.• Monitor and maintain inventory levels, ordering new items as needed to keep the inventory fully stocked and supplied.• Locating new vendors and establishing long term relationships with all key suppliers and also maintaining professional relationships with existing vendor and suppliers.• Negotiate policies and contracts with various suppliers.• Monitor stock levels and verify purchase requisitions.• Identify damaged or defective goods and work out an alternative solution with the supplier. Show more Show less

    • Retail Sales Assistant
      • May 1999 - Jun 2007

      • Product Merchandiser – Responsible for ordering products from suppliers, checking and updating merchandise on daily basis. Implementing ideas for better sale like creating promotions of products.• Data Entry Operator – Responsible for making documents for transfer of products to various shops and other terminals at the airport, Making documents of defected and damaged products and coordinating with suppliers for replacements.• Training Coordinator – Responsible for training… • Product Merchandiser – Responsible for ordering products from suppliers, checking and updating merchandise on daily basis. Implementing ideas for better sale like creating promotions of products.• Data Entry Operator – Responsible for making documents for transfer of products to various shops and other terminals at the airport, Making documents of defected and damaged products and coordinating with suppliers for replacements.• Training Coordinator – Responsible for training Staff in all areas at the International airport on different products Responsible for training new staffs on Customer service, and the ECR – Electronic cash registers to enable them to handle cash in 15 different currencies and training them to be swift in punching and to avoid delays for passengers.• Event Management Coordinator – Responsible for clearing through immigrations for the Tennis stars and being a personal assistant to them, arranging transport, bookings of hotels for their place of residence and coordinating with all tennis players for their practice and official tennis matches.• Escorting other famous VIP guests like famous Singers, Actors, Sheikh’s and Presidents of different countries who visit Dubai Duty Free due to marketing and publicity purposes.• Responsible In being one of the representatives of Dubai Duty Free for the Air show held at the Dubai International Airport and looking after advertisements designing shop locations, car raffle draws and to ensure smooth running of the event which is held every two years. • Retail Sales Assistant – Responsible for managing the Duty Free shops, to ensure the company’s World Class customer service standards are implemented and maintained by the team. • Monitor movement and stock position of merchandise and advice the supervisor accordingly i.e. Liquor and tobacco shop, luxury watches shop and the electronics department. Show more Show less

Education

  •  Bachelor’s Degree in Hotel Management - Chhatrapati Shahu Ji Maharaj University Kanpur
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