Shelby Pruitt
Associate Account Director at CG Life- Claim this Profile
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Bio
Credentials
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Project Management Professional (PMP)®
Project Management InstituteOct, 2020- Nov, 2024 -
Analytics Certification
GoogleOct, 2016- Nov, 2024
Experience
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CG Life
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United States
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Advertising Services
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1 - 100 Employee
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Associate Account Director
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Jul 2022 - Present
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Account Supervisor
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Jul 2021 - Jul 2022
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ParkerWhite Brand Interactive
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive
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Mar 2019 - Jul 2021
Collaborate with a cross functional team to develop strategic B2B, B2C and direct to patient/physician marketing plansLead a team of Account Executives and Project Managers, overseeing all agency projects, deadlines and client satisfactionTasked with being the subject matter expert in our clients’ offerings in the cutting-edge medical device and biotech spaceInterview physicians and patients to develop personas and a deep understand of our clients’ target audiencesProject lead for the top clients with multi-million dollar budgets, directing internal team members and external vendors to execute deliverablesManage complex project budgets with various internal and external componentsAs part of the executive team, I work closely with the owners and directors to develop business goalsDraft, price and present proposals for potential new businessTraffic manage and coordinate all internal resources and scheduling
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Digital Project Manager
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Jul 2018 - Mar 2019
Currently responsible for client strategy, project schedules, resources management, client communication, internal team coordination and budget management. ParkerWhite Brand Interactive is a branding and digital marketing agency with 24 years of successful marketing for Fortune 1000 companies to aspiring start-ups. We bring a depth of experience in building both B2B and B2C brands. Whether establishing brand positioning, creating an integrated product launch campaign or developing a website with a lead generation, social media and online communications strategy, we offer our clients fresh and innovative philosophies. From healthcare and financial wellness to healthy lifestyle consumer products – health is our 100% all natural sweet spot. And our success with our clients makes everyone happy.
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Latitude 33 Brewing
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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Jun 2017 - Jun 2018
Develop, execute and manage all marketing campaigns and initiatives Oversee all brand touch points and the experiences associated with themManage strict budgets by prioritizing purchase decisions Timeline creation for monthly releases and collaborations based on launch date and legal requirements Manage various vendors and independent contractors. Responsible for said project scopes and contractsHandle the submission of state and federal business licenses, permits and label approvals Plan and coordinate brewery events ranging from 20 to 600+ attendees, including: city and state permits, scheduling multiple vendors, digital communications (website, email and social), print communications (posters, flyers and magazines), related merchandise design and purchase, related product launches corresponding to event, day-of lead for all set-up, shifts and breakdown Responsible for community outreach and donations Primary lead for all beer competitions and festivals (World Beer Cup, Great American Beer Fest and San Diego International Beer Fest), including: entry forms and necessary insurance forms, timeline creation for beer entries based on competition deadlines, in-budget booth design and build, coordinate merchandise to be sold at said competition Responsible for receiving and inputting raw materials into the supply chain platform (EKOS)Responsible for inputting all invoices from vendors and bill backs from distributions in QuickBooks
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Matter Consulting / Steven Morris
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United States
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Business Consulting and Services
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1 - 100 Employee
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Account Strategist
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Mar 2015 - Jun 2017
Create project timelines and lead team to meet internal and external deadlines.Present initial strategy and ensure purpose is woven into every asset and deliverable throughout project process. Led website design and development for landing pages to full scale websites. Led the creation of an international above-the-line multimedia advertising campaign. Coordinate all primary research efforts for branding and campaign projects, then compile results within client facing reports. Audit online and offline client communications efforts in order to craft project strategy. Coordinate and implement WordPress website content updates for multiple clients. Responsible for copy writing and messaging.Produce editorial calendars and suggested social content.Responsible for tracking team hours and staying within scope.Draft statements of work and change orders.Prepare, analyze and present Google Analytics reports for Mth Degree and clients.Primary, day-to-day client contact for all assigned accounts.
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Los Angeles Chargers
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United States
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Spectator Sports
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300 - 400 Employee
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Community Relations
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Jun 2013 - Apr 2014
Personally responsible for scheduling and coordinating Junior Charger Girls for a day, VIP Facility Tours, and personalized scoreboard messages on game days. Prepare and document donations to charities. Help run community events such as Play 60 camps, the shoe drive, food drive, blood drive, and bike giveaway. Escort special guests of the team during pre-game activities. Personally responsible for scheduling and coordinating Junior Charger Girls for a day, VIP Facility Tours, and personalized scoreboard messages on game days. Prepare and document donations to charities. Help run community events such as Play 60 camps, the shoe drive, food drive, blood drive, and bike giveaway. Escort special guests of the team during pre-game activities.
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Education
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San Diego State University-California State University
Bachelor's Degree, Integrated Marketing Communications -
University of Technology, Sydney
Bachelor's Degree, Business