Shelby Huston Haro
Chief Growth Officer at Bent Pixels- Claim this Profile
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Bio
Experience
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Bent Pixels
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United States
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Advertising Services
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1 - 100 Employee
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Chief Growth Officer
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Jun 2022 - Present
Los Angeles Metropolitan Area *Maximize growth and efficiency of all revenue-generating business units *Work with stakeholders to identify opportunities to improve productivity and streamline existing business processes, decision making, and communications *Collaborate with CEO on overall business strategy, corporate development, project management, company culture, and the leadership and support of individual team members *Oversee company's rebranding, marketing initiatives, and corporate… Show more *Maximize growth and efficiency of all revenue-generating business units *Work with stakeholders to identify opportunities to improve productivity and streamline existing business processes, decision making, and communications *Collaborate with CEO on overall business strategy, corporate development, project management, company culture, and the leadership and support of individual team members *Oversee company's rebranding, marketing initiatives, and corporate communications *Implemented company's Business Intelligence division which provides valuable first-party analytics and insights to Esports organizations and brand partners Show less
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SHADOW ALLIANCE, LLC
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United States
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Business Supplies & Equipment
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Investor/Partner
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2020 - Present
Los Angeles Metropolitan Area SHADOW ALLIANCE is a small woman-owned business specializing in the manufacturing of products for infection prevention and remediation.
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Owner/Advisor
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2012 - Aug 2022
Greater Los Angeles Area Coach and advise digital start-up companies with growth strategies including marketing, product development, sales infrastructure, monetization, business development, PR, and investment. Assemble targeted market intelligence necessary to develop specific strategies and fulfill client objectives. Function in executive capacities at assorted digital start-up platforms needing hands-on strategic guidance including Penske Media Corporation, GetGlue App, Whisper App, Ask.fm, Treever… Show more Coach and advise digital start-up companies with growth strategies including marketing, product development, sales infrastructure, monetization, business development, PR, and investment. Assemble targeted market intelligence necessary to develop specific strategies and fulfill client objectives. Function in executive capacities at assorted digital start-up platforms needing hands-on strategic guidance including Penske Media Corporation, GetGlue App, Whisper App, Ask.fm, Treever, MyMovieDeals.com, and Moviefone. Show less
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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VP, Entertainment Sales at Flixster & Rotten Tomatoes
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2008 - 2011
Los Angeles, CA Successfully launched the online and mobile advertising sales division for the start-up social entertainment brand and collaborated with the product team to create revenue-generating ad products for both online and mobile platforms. Instrumental in sale of Flixster to Warner Brothers in 2011 for $80 million.
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Executive Director, Sales at Fandango
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2001 - 2008
Los Angeles, California, United States Member of the original executive start-up team. Initiated and maintained critical relationships with C-level and upper tier film marketing and distribution executives at all the major movie studios and their agencies. Built sales infrastructure from scratch and responsible for creating ad revenue stream which contributed to profitability within first two years of launch. Instrumental in efforts to sell Fandango to Comcast in 2007 for over $200 million.
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Idealab
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director of Sales
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Apr 2000 - Dec 2000
Burbank, California, United States Developed sales infrastructure and sold sponsorships for fledgling Idealab start-up company, Z.com. Company was unable to raise bridge funding and shuttered in December 2000.
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Account Executive
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Jan 1994 - Sep 1999
Hollywood, CA Worked for local broadcast television sports station, KCAL-TV, when it was owned by Disney. Sold sponsorships to local and national advertisers and advertising agencies for professional sports teams including the LA Lakers, LA Clippers, LA (FKA Anaheim) Angels, LA Kings, LA Raiders (prior to their move back to Oakland), and the Mighty Ducks
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