Experience

FOX13 Memphis

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Operations Specialist

  • Oct 2022 - Present

  As a digital operations specialist, I support all digital advertising accounts for up to ten local account executives. Imagicomm Communications offers a wide range of solutions including search engine marketing, social media marketing, native advertising, display and video audience extension, and OTT video strategies. After receiving a brief of the client's marketing goals and marketing strategy, I will organize and oversee the launch of the planned strategy coordinating with vendors and product specialists. It is my responsibility to ensure consistent targeting and messaging across all solutions. After launch, I will supervise account activity and recommend any necessary optimizations. • Collaborate with client's designed digital sales specialist and account executive • Organizes on-boarding for new digital strategies • Supervises account activity and recommends any necessary optimizations • Advises design team on client brand and messaging during ad creation • Conceptualizes ad content for text based solutions including social media and email marketing • Implemented and integrated new account maintenance best practices • Utilizes in-house and vendor tools to monitor account activity Show less



WUOG 90.5 FM - University of Georgia

• Digital Media Director

  • Dec 2020 - Dec 2021

  ∙ Design & maintain wuog.org, live streams, and all related software to ensure internally consistent style in publishing content from WUOG staff. ∙ Oversee the digital media staff and assign filming, editing, uploading, and other content forms. ∙ Manage photography, videography, editing, and uploading of WUOG events. ∙ Work with the Local Music Director and Digital Media team in producing Live in the Lobby weekly. ∙ Communicate with Operations Directors to record weekly shows and upload content from all WUOG show's and categories. Show less



Madison Square Garden Sports Corp.

• United States
• Spectator Sports
• 200 - 300 Employee

• New York Rangers Student Marketing Associate

  • Jun 2021 - Oct 2021

  Define, set and drive the brand narrative and marketing strategy across all key areas of the New York Rangers brand including: ∙ Creative development/advertising ∙ Marketing partnerships to drive revenue ∙ Team coverage & branded content ∙ Ticket sales ∙ Merchandise ∙ Youth marketing & community programs Define, set and drive the brand narrative and marketing strategy across all key areas of the New York Rangers brand including: ∙ Creative development/advertising ∙ Marketing partnerships to drive revenue ∙ Team coverage & branded content ∙ Ticket sales ∙ Merchandise ∙ Youth marketing & community programs



The Colonnade Group

• United States
• Spectator Sports
• 1 - 100 Employee

• Georgia Athletic Hospitality Intern

  • Sep 2020 - Dec 2020

  ∙ Greet donors and fans as they enter the premium areas at Sanford Stadium. ∙ Work within a group of fellow interns to provide outstanding service in all premium club areas. ∙ Assist in pre-game set up and post-game break down for every home game. ∙ Greet donors and fans as they enter the premium areas at Sanford Stadium. ∙ Work within a group of fellow interns to provide outstanding service in all premium club areas. ∙ Assist in pre-game set up and post-game break down for every home game.



Ryan Seacrest Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Production Intern

  • Jun 2020 - Dec 2020

  ∙ Created and implemented digital content for the studio’s media platforms. ∙ Worked with a team to create weekly media segments to be aired on CCTV. ∙ Participated in weekly meetings to develop and implement content plans ∙ Created and implemented digital content for the studio’s media platforms. ∙ Worked with a team to create weekly media segments to be aired on CCTV. ∙ Participated in weekly meetings to develop and implement content plans



Tri-State Communications - WLJA 101.1 FM

• Sales And Marketing Intern

  • May 2019 - Jul 2020

  ∙ Developed email marketing campaigns comparing different tactical approaches resulting in increased open rates. ∙ Strengthened relationships with current clients and listeners through consistent and frequent communication. ∙ Updated an internal database to categorize clients and listeners by zip code, response rate and viewing consistency within MailChimp. ∙ Developed email marketing campaigns comparing different tactical approaches resulting in increased open rates. ∙ Strengthened relationships with current clients and listeners through consistent and frequent communication. ∙ Updated an internal database to categorize clients and listeners by zip code, response rate and viewing consistency within MailChimp.