Experience

Escalent

• United States
• Market Research
• 700 & Above Employee

• Senior Qualitative Analyst

  • Mar 2022 - Present

  Life Sciences Life Sciences



RIESTER

• United States
• Advertising Services
• 100 - 200 Employee

• Strategist

  • Feb 2014 - Mar 2022

  o Responsible for all qualitative and quantitative research duties from start to finish including initial proposals, estimates, timelines, recruitment screeners, survey questionnaires and discussion guides. o Developed and presented final reports of key research findings with analysis of data and strategic recommendations. o Conducted secondary research into communication or behavioral theories as well as societal and cultural trends to enrich proprietary findings. o Skilled moderator with experience facilitating focus groups, in-depth interviews and dyads/triads with audiences ranging from healthcare providers, counselors, at-risk youth, family members of opioid users, sufferers of perinatal mood disorders, anti-vaxxers, minority & underrepresented populations, refugees, LGBTQ as well as general market based on client needs. o Managed all vendor relationships. o Provided strategic brand, marketing and operational recommendations for clients. o Crafted creative briefs and led kick off meetings with creative team to guide new campaign creative. o Supported new business efforts; writing RFP responses, crafting case studies, agency POVs and creative briefs for spec work, as needed. o Collaborated with creative and digital teams to ensure alignment with overarching strategy and acted as subject matter expert and resource for writers and designers during creative development. o Extremely comfortable client-facing and well-versed in account and project management. o Familiar with HTML, basic CSS and CMS management. o Client experience: CPG, tourism, casino gaming, pharmaceuticals, utilities, waste and recycling, anti-tobacco, women’s health, state government. Show less



Travesky & Associates, Ltd.

• Fairfax, VA

• Associate and Research Assistant

  • Jun 2012 - Nov 2013

  o Assisted Chief Financial Officer in financial affairs including invoices, billing and subcontract details. o Provided research on government regulations, compliance or community outreach as applicable for project needs. o Conducted daily media analysis to inform team of breadth and tonality project coverage. o Developed and maintained initiative-tailored database of relevant project data. o Assisted Chief Financial Officer in financial affairs including invoices, billing and subcontract details. o Provided research on government regulations, compliance or community outreach as applicable for project needs. o Conducted daily media analysis to inform team of breadth and tonality project coverage. o Developed and maintained initiative-tailored database of relevant project data.