Digital Product Manager

• Aug 2023 - Present

Jr. CX Manager

• Apr 2022 - Aug 2023

Skills: Product Management, Product Requirements and Technical Specifications, Acceptance Criteria for Testing, User Stories, Backlog Management, Prioritization, Customer Experience, User Experience (UX), Agile Methodologies Tools: JIRA, Azure DevOps, Trello, Miro Acting as a BA / Product Manager on various projects within the pharmaceutical and banking industries. With my 7+ years in digital marketing I am also able to play a crucial role in offering guidance for SEO / SEM… Show more Skills: Product Management, Product Requirements and Technical Specifications, Acceptance Criteria for Testing, User Stories, Backlog Management, Prioritization, Customer Experience, User Experience (UX), Agile Methodologies Tools: JIRA, Azure DevOps, Trello, Miro Acting as a BA / Product Manager on various projects within the pharmaceutical and banking industries. With my 7+ years in digital marketing I am also able to play a crucial role in offering guidance for SEO / SEM, digital strategies and planning

Growth Marketing Specialist

• Dec 2020 - Apr 2022

• SEO optimizations including working with external agency to ensure strategies are aligned and results are tracked and measured for success • Develop and execute a comprehensive, data-driven digital marketing strategy across paid channels • Track and report on channel performance to uncover growth and optimization opportunities • Optimize campaign tactics for acquisition and conversion • Research and test partnerships with new vendors to expand reach and lower cost-per-acquisition

Sr. Marketing Administrator

• Mar 2020 - Dec 2020

• Responsable for all website updates and optimizations • Further developed paid advertising program to drive a profitable ROAS • Managed global Search and Display PPC campaigns • Analyzed all marketing campaigns and reported findings to upper management to aid in business development • Content creator for major campaigns • Lead monthly reporting meeting with key team members to present and review data • Managed CRM and reporting within Click Dimensions

Marketing Specialist (Analytics)

• Apr 2018 - Mar 2020

• Managed search and display (remarketing) PPC campaigns • Thoroughly analyzed marketing initiatives to provide consumable monthly metric reports to upper management and internal team for key business decisions • Oversaw web developers to ensure SEO improvements • Developed user-friendly web pages to maximize our main KPI (conversions) • Content creator for major campaigns (print, email, website, digital, etc.) to promote products

Marketing Administrator

• May 2015 - Apr 2018

• Planned, coordinated, and executed all North American Trade Shows • Developed innovative tracking systems to support marketing ROI • Main POC for sales and outside representatives and distributors for marketing support • Assisted in planning marketing strategies and objectives

Member

• May 2014 - Aug 2015

Beta Gamma Sigma is a national honorary business society where I was invited by the Dean of the John L. Grove College of Business to join. Beta Gamma Sigma is a national honorary business society where I was invited by the Dean of the John L. Grove College of Business to join.

Undergraduate Research

• Jul 2014 - May 2015

Volunteered to do research in the Management Department at John L. Grove College of Business. The purpose of our research was to introduce the concept of collective memory and memory work into the organizational literature, specifically discussing memory work performed by organizational leaders and its effect on organizational identity. Volunteered to do research in the Management Department at John L. Grove College of Business. The purpose of our research was to introduce the concept of collective memory and memory work into the organizational literature, specifically discussing memory work performed by organizational leaders and its effect on organizational identity.

President

• May 2014 - May 2015

• Managed the recruitment process of new members, including targeting interested students, advertising club information sessions and strategically collaborating with other on-campus organizations to identify potential club members • Communicated with external AMA chapters for upcoming conferences and case competitions • Seeking educational events and competitions to compete at a professional level • Managed the recruitment process of new members, including targeting interested students, advertising club information sessions and strategically collaborating with other on-campus organizations to identify potential club members • Communicated with external AMA chapters for upcoming conferences and case competitions • Seeking educational events and competitions to compete at a professional level

Retail Sales Associate

• 2009 - Aug 2014

Proud member of a family owned business - I grew up running around this office and eventually had the honor of working as a Sales Associate where I built my communication skills with vendors and customers. Customer service was a large part of our day-to-day and a big part of our success. It was and still is eye opening to see how much dedication, hard-work, and love it takes to run a family business. • Sold high - end furniture, entertainment systems and accessories • Quoted special… Show more Proud member of a family owned business - I grew up running around this office and eventually had the honor of working as a Sales Associate where I built my communication skills with vendors and customers. Customer service was a large part of our day-to-day and a big part of our success. It was and still is eye opening to see how much dedication, hard-work, and love it takes to run a family business. • Sold high - end furniture, entertainment systems and accessories • Quoted special orders which required an extensive knowledge in all product lines • Designed display room to attract new and returning customers • Provided a memorable experience for each customer Show less Proud member of a family owned business - I grew up running around this office and eventually had the honor of working as a Sales Associate where I built my communication skills with vendors and customers. Customer service was a large part of our day-to-day and a big part of our success. It was and still is eye opening to see how much dedication, hard-work, and love it takes to run a family business. • Sold high - end furniture, entertainment systems and accessories • Quoted special… Show more Proud member of a family owned business - I grew up running around this office and eventually had the honor of working as a Sales Associate where I built my communication skills with vendors and customers. Customer service was a large part of our day-to-day and a big part of our success. It was and still is eye opening to see how much dedication, hard-work, and love it takes to run a family business. • Sold high - end furniture, entertainment systems and accessories • Quoted special orders which required an extensive knowledge in all product lines • Designed display room to attract new and returning customers • Provided a memorable experience for each customer Show less

Marketing Internship

• May 2013 - Aug 2013

May-Aug. 2013/ Dec. 2013-Jan. 2014/ May-Aug.2014/ Dec. 2014-Jan .2015 • Created an interactive webpage for inside sales representatives • Travelled to the Netherlands to deliver product information • Executed IIR PDF extraction and data manipulation for outside sales representatives • Established branding analysis for new company logo • Co-developed and managed sales training workshops • Designed and created onboarding presentation • Documentation mangement •… Show more May-Aug. 2013/ Dec. 2013-Jan. 2014/ May-Aug.2014/ Dec. 2014-Jan .2015 • Created an interactive webpage for inside sales representatives • Travelled to the Netherlands to deliver product information • Executed IIR PDF extraction and data manipulation for outside sales representatives • Established branding analysis for new company logo • Co-developed and managed sales training workshops • Designed and created onboarding presentation • Documentation mangement • Worked closely with Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator and IIR (Research Engine) Show less May-Aug. 2013/ Dec. 2013-Jan. 2014/ May-Aug.2014/ Dec. 2014-Jan .2015 • Created an interactive webpage for inside sales representatives • Travelled to the Netherlands to deliver product information • Executed IIR PDF extraction and data manipulation for outside sales representatives • Established branding analysis for new company logo • Co-developed and managed sales training workshops • Designed and created onboarding presentation • Documentation mangement •… Show more May-Aug. 2013/ Dec. 2013-Jan. 2014/ May-Aug.2014/ Dec. 2014-Jan .2015 • Created an interactive webpage for inside sales representatives • Travelled to the Netherlands to deliver product information • Executed IIR PDF extraction and data manipulation for outside sales representatives • Established branding analysis for new company logo • Co-developed and managed sales training workshops • Designed and created onboarding presentation • Documentation mangement • Worked closely with Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator and IIR (Research Engine) Show less