Experience

Supernova

• Singapore
• Retail
• 1 - 100 Employee

• Global Retail Director

  • Sep 2022 - Present



ZWILLING J.A. Henckels Canada Ltd.

• Canada
• Manufacturing
• 1 - 100 Employee

• Senior Sales & Marketing Manager - Beauty Division

  • Jan 2022 - Sep 2022



Sunday Riley

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Account Director

  • Sep 2021 - Dec 2021

  • Develop an annual business plan for Ulta, Ulta @ Target, QVC, Macy’s, Neiman Marcus and Saks to exceed retail targets• Conduct successful negotiations on terms, pricing, distribution, space and location, in-store visibility, and support with Buying and Merchandising teams.• Own and drive all net sales forecasting for designated retailers, assessing risks and opportunities in a timely and quantified manner• Lead presentations of product newness and account reviews at market meetings.• Analyze ROI of commercial activities• Work closely with field and educations teams to maximize sales potential in stores• Seek to improve operating efficiencies across the business• Provide weekly account business recaps and monthly reporting detailing and analyzing sell-thru by SKU, ranking, productivity, stock & sales and competitive analysis.• Work closely with Operations, Visual Merchandising, Brand Marketing, PR & Social teams to create and deliver an annual plan for each retailer covering activation of key launches and marketing moments, events, store/retailer animation• Responsible for overseeing one direct report

• National Account Manager - Canada

  • Jun 2021 - Sep 2021

  • Develop an annual business plan for Sephora Canada, Space NK (Nordstrom, Bloomingdales, Hudson’s Bay) to exceed retail targets• Create a distribution expansion plan for the Canadian market• Work cross-functionally to optimize Canadian product assortment ensuring compliancy • Own and drive all net sales forecasting for designated retailers, assessing risks and opportunities in a timely and quantified manner• Analyze ROI of commercial activities• Work closely with field and educations teams to maximize sales potential in stores• Seek to improve operating efficiencies across the business• Develop strong working relationships with buyers and head office personnel. Ensure excellent service to accounts head office teams consistently• Provide weekly account business recaps and monthly reporting detailing and analyzing sell-thru by SKU, ranking, productivity, stock & sales and competitive analysis.• Work closely with Operations, Visual Merchandising, Brand Marketing, PR & Social teams to create and deliver an annual plan for each retailer covering activation of key launches and marketing moments, events, store/retailer animation



Benefit Cosmetics

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• National Account Manager

  • Jul 2020 - Jun 2021

  • Responsible for achieving retail and net sales objectives for Benefit at Shoppers Drug Mart • Develop annual budget that supports priorities and overall retail growth objectives • Create retail sales plan, including PC Optimum and marketing programs, sampling, and negotiating out of home exposure to drive sales • Develop a 360 degree plan for all new launches, working with internal teams and retail partner • Analysis of weekly/monthly sales results including new and existing product performance, forecasting and inventory management • Complete and deliver business reviews that summarize sales metrics and KPI’s • Develop and implement strategies to increase productivity and distribution • Meet deadlines and administrative components of all day-to-day account management responsibilities timely and effectively



Indeed Laboratories

• Cosmetics
• 1 - 100 Employee

• Sales and Business Development Manager - Skincare

  • Jul 2019 - Jul 2020

  • Senior sales leader responsible for global sales activities within organization – main accounts include Shoppers Drug Mart, Ulta, Boots • Foster and nurture key account relationships to grow business within key accounts • Identifying, analyzing and prospecting new markets and opportunities with the objective of opening new accounts/markets • Set sales projections and budgets for the year and monitor throughout year • Support and provide insight to other team members on operations, logistics and budgets



Markwins Beauty Brands

• United States
• Personal Care Product Manufacturing
• 200 - 300 Employee

• National Account Manager

  • Jul 2018 - Jul 2019

  Shoppers Drug Mart & Loblaws • Ownership and delivery of targets for SDM and LCL for all Markwin’s Beauty Brands (Physicians Formula, Wet n Wild, Lip Smackers, Lorac, MIC Colour Kits) • Creating yearly sales budgets and determining strategy on how to accomplish • Managing P&L for accounts • Ownership of day to day relationship with retailers / influencing at a head office level • Drive sell-in of new launches, and analyze business performance on an ongoing basis • Closely work with internal teams to develop promotional plan for the year (for SDM and LCL), including off shelf promos and assortments • Managing promotional funds to effectively drive the business. • Complete all listings, new item setup forms, promo proposals, deal sheets and all other paperwork for accounts • Manage internal operations for SDM and LCL, including monthly forecasting, aiding in having stock transferred from U.S.A warehouse and ensuring POs are processed and delivered by due dates • Determine productivity of planograms and work closely with merchandising team on improving by providing suggestions on adds/deletes by planogram



Upper Canada Soap

• Canada
• Manufacturing
• 1 - 100 Employee

• National Account Manager

  • Mar 2018 - Jun 2018



ACI Brands Inc.

• Canada
• Manufacturing
• 100 - 200 Employee

• National Account Manager (Beauty Division)

  • Jan 2017 - Nov 2017

  • Develop and maintain meaningful and profitable relationships with retail clients (Shoppers Drug Mart, Murale, London Drugs and The Shopping Channel) across several brands (Mass and Prestige). • Develop and initiate innovative plans, programs and strategies to provide significant value added service to clients. • Maintain regular contact and manage client relationships. • Manage actual sales vs. budget on a weekly basis. • Responsible for listing new products and programs @ SDM, Murale, London Drugs and tSC, creating and sending communication of all programs, store allocations, placing orders with customer service for any DSD orders (collateral, new product launches, programs), reviewing inventory with internal teams • Manage seasonal updates and assortments with timely communication of planned changes, as well as liaise with outside merchandising team on relines and new door openings. • Review opportunities to open new doors and maintain schedule • Liaise with brand specialists on marketing activity for all brands in each retailer.



Orchard Custom Beauty

• Canada
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Account Director (Beauty/Cosmetics)

  • Dec 2015 - Jul 2016

  • Continue development of the UK/EU market• Develop newly secured clients• Analyze current client offerings and present new product ideas• Lead daily client interaction• Develop and aid in shaping the product assortment and visuals of a sixty seven sku private label accessories program• Keep up to date on global beauty trends

• Account Executive UK/EU (Beauty/Cosmetics)

  • Nov 2014 - Nov 2015

  • Explored the UK/EU market in terms of new business opportunities ( private label )• Prospect, meet and secure new clients• Analyze current client offerings and present new product ideas• Lead daily client interaction• Liaise with creative team on presentations to clients• Liaise with QA team on building a strategy to work within EU regulatory requirements • Manage projects from concept to delivery• Keep up to date on global beauty trends

• Project Manager (Beauty/Cosmetics)

  • Oct 2013 - Nov 2014

  • Manage projects from start to finish – initial dealing with client all the way through to delivery of product• Coordinate and manage all resources to meet the needs of the client• Work with all internal departments (example: creative department to come up with new ideas)• Secure new clients

• Project Coordinator/ Executive Assistant (Beauty/Cosmetics)

  • Jul 2013 - Oct 2013

  • Develop cosmetics, skincare and accessories from conception • Source and vet new vendors • Qualify vendors through questionnaires to mitigate risk • Complete product specifications • Negotiate price, quality, delivery and payment terms with vendors • Complete costings and quotations



Stila Cosmetics

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• Packaging and Product Development Intern

  • Mar 2013 - Jun 2013

  • Attended project management, costing and vendor meetings • Assisted in color matching of products • Compiled products for desk side visits • Assisted in coordinating the organization of the department for optimal functioning • Attended project management, costing and vendor meetings • Assisted in color matching of products • Compiled products for desk side visits • Assisted in coordinating the organization of the department for optimal functioning



ORLY International

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Management/Product Development Intern

  • Feb 2013 - Jun 2013

  • Completed and analysed competitive analysis’ quickly and efficiently • Assisted with the planning and execution of specialty products for key accounts • Participated and provided input on trend dives for future collections • Completed and analysed competitive analysis’ quickly and efficiently • Assisted with the planning and execution of specialty products for key accounts • Participated and provided input on trend dives for future collections