Shelby C. Lauseng

Marketing Manager at WESLA FEDERAL CREDIT UNION
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Contact Information
us****@****om
(386) 825-5501
Location
Bossier City, Louisiana, United States, US
Languages
  • English -

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Credentials

  • ISO 13485:2003
    Emergo
    Jan, 2012
    - Oct, 2024
  • ISO Internal Auditor
    BSI Group ANZ Pty Ltd
    Jan, 2012
    - Oct, 2024
  • ISO Lead Auditor
    BSI Group ANZ Pty Ltd
    Jan, 2012
    - Oct, 2024
  • Excel Advanced
    -
    Jan, 2011
    - Oct, 2024

Experience

    • Marketing Manager
      • Feb 2015 - Present

      -Planning, preparation, implementation, and assessment of short and long-range marketing plans and the annual marketing budget.-Ensures all corporate communications are executed in a manner consistent with Wesla Federal Credit Union’s corporate tone and brand. -Collaborates with department supervisors to gather input, ideas and data for marketing materials, marketing initiatives, and promotions, and executes all projects according to organizational strategy and priorities. -Directs all advertising promotions and programs. -Develops, writes and designs printed and electronic marketing and communications materials, i.e. brochures, newsletters, posters, banners, Visa® debit/credit cards, hold messaging, etc.-Coordinates, monitors, schedules, tracks, and executes all campaigns, special events, and market research activities.-Manages marketing vendor relationships

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Tradeshow Coordinator
      • Oct 2014 - Feb 2015

    • Marketing Manager
      • Aug 2011 - Feb 2015

      -New product development-Development and implementation of the Brand strategy.-Developing the marketing strategy for new and existing products-Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.-Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations-Ensuring that the marketing objectives are implemented by the marketing team.-Manage social media presence and direct programs to improve social mediareputation and recognition.-Developing and delivering marketing and communications strategies for the organisation.

    • Quality Assurance Manager
      • Aug 2011 - Jun 2014

      Assures consistent quality of production by developing and enforcing good automated manufacturing practice (GAMP) systems; validating processes; providing documentation; managing staff.Responsible for implementation of ISO13485 (for medical device), reporting to the General Manager. Direct and manage all aspects of Quality Department. Responsible for all elements of quality assurance; including stability and safety testing, root cause and corrective action, incoming and final inspection. Responsible for all elements of quality control; including Quality Manual, systems, processes, procedures and certifications.Manage audits programs to ensure a proactive approach to quality assurance and audit readiness; including internal, customer and suppliers audits. Interact directly with customers and suppliers on regular basis. Direct and oversee activities to evaluate quality compliance, policies and procedures, and performance. Define, measure, monitor and report metrics related to quality and lead initiatives necessary to improve performance. Directly supervise Quality Assurance Team Leaders, Quality Engineers and Quality Technicians. Perform supervisory responsibilities in accordance with company policies and applicable laws, direct work flow, assess performance and assign duties. Develop and implement the methods and systems required to measure the achievement of project goals. Provide Operations Team with the results and when required, take corrective action to achieve & sustain goals.Ensure projects are integrated with other business activities, improvement projects and business strategy.Also play a role as New product Developer. Find new products for our company to distribute as well as help develop retail products for Reveal Retail line.

Education

  • CUNA Marketing Management School
    2015 - 2017
  • Louisiana State University in Shreveport
    Bachelor's Degree, Business Administration and Management, General
    2010 - 2014

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