Shelbi Ryan
Marketing Manager at Atom Resources- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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Bio
Experience
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Atom Resources
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Australia
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Manager
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Jul 2023 - Present
At Atom, we provide expert resourcing solutions for the Construction, Oil & Gas and Mining industries. Our Recruitment division focuses on hiring construction & engineering professionals across Australia and globally. Our trades division provides skilled, experienced, fully qualified trades to construction and maintenance projects within Residential & Commercial Construction, Mining and Oil & Gas. Based in Sydney, I develop, implement and evaluate marketing strategies in line with the company's goals. This includes an array of responsibilities such as: - Ensuring fluid and targeted brand messaging across all Atom's social and online channels - Running effective digital marketing campaigns aimed at driving traffic - Posting on social pages, including development of copy and creative. - Management of ongoing social media calendar. -Implementing social and paid social channels as part of the overall strategic comms. - Analyzing the performance of social marketing campaigns and making data-driven recommendations for optimisation - Monitoring and analyzing market trends to identify opportunities for growth - Collaborating with the recruitment and operations team to create engaging job adverts, internal and external communications and enhance candidate experience - Preparing and executing email marketing campaigns to target both potential clients and candidates and also improving existing client and candidates experience. Show less
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Fujifilm Australia
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Australia
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Wholesale
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100 - 200 Employee
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Marketing Assistant
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Oct 2020 - Jul 2022
-Responsible for creation and scheduling of 10+ weekly email marketing campaigns for a portfolio of large brands -Copywriting, content creation & management of verified socials with 42K+ followers -Creation & management of over 1500 weekly sales promotions across multiple brand websites -Direct management of liaisons with external agencies and coordination of influencer campaigns -Creation of new brand websites and national tech support for software implementation -Responsible for creation and scheduling of 10+ weekly email marketing campaigns for a portfolio of large brands -Copywriting, content creation & management of verified socials with 42K+ followers -Creation & management of over 1500 weekly sales promotions across multiple brand websites -Direct management of liaisons with external agencies and coordination of influencer campaigns -Creation of new brand websites and national tech support for software implementation
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Hotel Steyne
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Australia
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Hospitality
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1 - 100 Employee
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Functions Coordinator
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Jun 2020 - Nov 2020
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SixHorse Creative
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jan 2019 - May 2019
-Responsible for marketing and advertising promotional activities (e.g. client meetings, social media, direct mail and web) -Managed and updated company database and customer relationship management systems -Responsible for marketing and advertising promotional activities (e.g. client meetings, social media, direct mail and web) -Managed and updated company database and customer relationship management systems
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University of Kentucky
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United States
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Higher Education
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700 & Above Employee
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Tour Guide and Information Desk Consultant at the University of Kentucky Visitor Center
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May 2016 - Jan 2019
-led campus tours & participated in recruitment events -led campus tours & participated in recruitment events
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Xooker
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United States
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Advertising Services
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1 - 100 Employee
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Marketing and Technology Intern
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2015 - Aug 2017
-Developed social media marketing strategies and operated social media profiles -Organized marketing events and assisted in selling the product to attendees -Developed social media marketing strategies and operated social media profiles -Organized marketing events and assisted in selling the product to attendees
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TriFection Entertainment
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Lexington, KY
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Marketing Intern
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Mar 2016 - Dec 2016
-Organized and conducted large entertainment events in the Lexington, KY area -Created selling strategies and orchestrated sales teams -Worked with scheduling and accommodating music industry artists -Organized and conducted large entertainment events in the Lexington, KY area -Created selling strategies and orchestrated sales teams -Worked with scheduling and accommodating music industry artists
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Education
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University of Kentucky
Bachelor of Business Administration - BBA, Marketing, Spanish, & International Business -
Charles Sturt University
2 Exchange Semesters, Marketing