Shelbi Ryan

Marketing Manager at Atom Resources
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Contact Information
us****@****om
(386) 825-5501
Location
Manly, New South Wales, Australia, AU
Languages
  • English Native or bilingual proficiency
  • Spanish Professional working proficiency

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Bio

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Experience

    • Australia
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2023 - Present

      At Atom, we provide expert resourcing solutions for the Construction, Oil & Gas and Mining industries. Our Recruitment division focuses on hiring construction & engineering professionals across Australia and globally. Our trades division provides skilled, experienced, fully qualified trades to construction and maintenance projects within Residential & Commercial Construction, Mining and Oil & Gas. Based in Sydney, I develop, implement and evaluate marketing strategies in line with the company's goals. This includes an array of responsibilities such as: - Ensuring fluid and targeted brand messaging across all Atom's social and online channels - Running effective digital marketing campaigns aimed at driving traffic - Posting on social pages, including development of copy and creative. - Management of ongoing social media calendar. -Implementing social and paid social channels as part of the overall strategic comms. - Analyzing the performance of social marketing campaigns and making data-driven recommendations for optimisation - Monitoring and analyzing market trends to identify opportunities for growth - Collaborating with the recruitment and operations team to create engaging job adverts, internal and external communications and enhance candidate experience - Preparing and executing email marketing campaigns to target both potential clients and candidates and also improving existing client and candidates experience. Show less

    • Australia
    • Wholesale
    • 100 - 200 Employee
    • Marketing Assistant
      • Oct 2020 - Jul 2022

      -Responsible for creation and scheduling of 10+ weekly email marketing campaigns for a portfolio of large brands -Copywriting, content creation & management of verified socials with 42K+ followers -Creation & management of over 1500 weekly sales promotions across multiple brand websites -Direct management of liaisons with external agencies and coordination of influencer campaigns -Creation of new brand websites and national tech support for software implementation -Responsible for creation and scheduling of 10+ weekly email marketing campaigns for a portfolio of large brands -Copywriting, content creation & management of verified socials with 42K+ followers -Creation & management of over 1500 weekly sales promotions across multiple brand websites -Direct management of liaisons with external agencies and coordination of influencer campaigns -Creation of new brand websites and national tech support for software implementation

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Functions Coordinator
      • Jun 2020 - Nov 2020

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2019 - May 2019

      -Responsible for marketing and advertising promotional activities (e.g. client meetings, social media, direct mail and web) -Managed and updated company database and customer relationship management systems -Responsible for marketing and advertising promotional activities (e.g. client meetings, social media, direct mail and web) -Managed and updated company database and customer relationship management systems

    • United States
    • Higher Education
    • 700 & Above Employee
    • Tour Guide and Information Desk Consultant at the University of Kentucky Visitor Center
      • May 2016 - Jan 2019

      -led campus tours & participated in recruitment events -led campus tours & participated in recruitment events

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Technology Intern
      • 2015 - Aug 2017

      -Developed social media marketing strategies and operated social media profiles -Organized marketing events and assisted in selling the product to attendees -Developed social media marketing strategies and operated social media profiles -Organized marketing events and assisted in selling the product to attendees

    • Marketing Intern
      • Mar 2016 - Dec 2016

      -Organized and conducted large entertainment events in the Lexington, KY area -Created selling strategies and orchestrated sales teams -Worked with scheduling and accommodating music industry artists -Organized and conducted large entertainment events in the Lexington, KY area -Created selling strategies and orchestrated sales teams -Worked with scheduling and accommodating music industry artists

Education

  • University of Kentucky
    Bachelor of Business Administration - BBA, Marketing, Spanish, & International Business
    2015 - 2019
  • Charles Sturt University
    2 Exchange Semesters, Marketing
    2017 - 2018

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