Shelbe Rodriguez

Content Manager at Raven Creative
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, Texas, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager
      • Apr 2023 - Present

      As content team lead, I work closely with clients to understand their unique brand voice and objectives. With a primary focus on B2B, I craft high-quality and engaging content across various formats, including articles, videos, websites, collateral pieces, thought leadership and social media posts that positions clients as industry leaders. As content team lead, I work closely with clients to understand their unique brand voice and objectives. With a primary focus on B2B, I craft high-quality and engaging content across various formats, including articles, videos, websites, collateral pieces, thought leadership and social media posts that positions clients as industry leaders.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Associate Director of Community Relations and Public Affairs / Deputy PIO
      • Oct 2021 - Mar 2023

      Authors all university communications including speeches, press releases and memorandums from executive leadership. Serves as university spokesperson working to protect and foster the Lamar University brand while maintaining community relationships.

    • Radio Personality
      • Jun 2021 - Mar 2023

      Writes, edits, hosts and executively produces more than 60 interviews yearly for The LU Moment, an episodic radio show that showcases events, activities, alumni, academic programs and people of Lamar University.

    • Social Media and Digital Marketing Manager
      • Aug 2020 - Oct 2021

      Responsible for overall creative direction of content on our social media channels, developing social strategy and brand voice, building engagement and KPI's.

    • Marketing and Communications Coordinator
      • Aug 2019 - Aug 2020

      Advanced communications strategies to engage stakeholders. Curated editorial flow of college magazine to create a literary bridge between alumni, stakeholders and the College of Business.

    • Marketing Specialist
      • Mar 2019 - Aug 2019

      Collaborated closely with internal marketing team to drive strategic communications plans and events to increase enrollment and retention.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Specialist IV - Supervisor
      • Jan 2016 - Feb 2019

      Shaped department website, all collateral materials and internal communications. Led and mentored a staff of 16 to assist in day-to-day operations.

    • English Tutor
      • Jul 2015 - Dec 2015

      Prepared and facilitated tutoring workshops, collaborativeprojects and academic support sessions for students.

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Literacy Program Coordinator
      • May 2014 - Dec 2015

      Mentored and trained a staff of 15 to plan and develop innovative marketing strategies targeting youth groups ages 6 to 11. Mentored and trained a staff of 15 to plan and develop innovative marketing strategies targeting youth groups ages 6 to 11.

    • Social Media and Public Relations Specialist
      • Oct 2012 - May 2014

      Structured internal media list and fostered relationships with key partners. Spearheaded social media presence and marketing strategies to drive net profits. Structured internal media list and fostered relationships with key partners. Spearheaded social media presence and marketing strategies to drive net profits.

  • SFASYOU.com
    • Nacogdoches, TX
    • Staff Writer, Interim Editor-in-Chief
      • Aug 2013 - Dec 2013

      Developed news stories from written and recorded notes using Associated Press format. Served as interim editor-in-chief managing a staff of up to 35 and responsible for general oversight of the publication. Developed news stories from written and recorded notes using Associated Press format. Served as interim editor-in-chief managing a staff of up to 35 and responsible for general oversight of the publication.

    • United States
    • Religious Institutions
    • 700 & Above Employee
    • Teacher Assistant
      • Sep 2011 - Dec 2013

      Worked with youth from ages 1 to 5 teaching basic moral values and self sufficiency as they grow older. Worked with youth from ages 1 to 5 teaching basic moral values and self sufficiency as they grow older.

  • SFA Pine-log
    • Nacogdoches, TX
    • Contributing Writer
      • Aug 2009 - May 2013

      Produced engaging lifestyle and trending articles including personal essays and reported pieces. Produced engaging lifestyle and trending articles including personal essays and reported pieces.

Education

  • Stephen F. Austin State University
    Bachelor of Arts (B.A.), Communication, Journalism, and Related Programs
    2009 - 2013

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