Shekinah Olagunju

Head, Marketing and Corporate Communications at Avon Medical Practice
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Contact Information
us****@****om
(386) 825-5501
Location
Lagos State, Nigeria, NG
Languages
  • English Full professional proficiency
  • Chinese Limited working proficiency
  • Yoruba Native or bilingual proficiency
Skills

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Credentials

  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Dec, 2015
    - Sep, 2024
  • Inbound Certification
    HubSpot
    Feb, 2017
    - Sep, 2024

Experience

  • Avon Medical Practice
    • Nigeria
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Head, Marketing and Corporate Communications
      • Apr 2021 - Present

      • Write and oversee the preparation, production and dissemination of content (from press releases, op-eds/articles, radio/TV broadcasts, interviews, brochures, videos, website copy, speeches, flyers, feature stories, presentations, etc) that promote the image of the hospital to internal and external audiences. • Devise marketing strategies to maximise the impact and reach of key messaging using diverse channels, from social media, print, radio, TV, and others. • Develop effective corporate communication strategies internally and externally• Handle ‘damage control’ and swift crisis communication to resolve bad publicity• Foster media relations with key contacts • Oversee annual budgets and marketing goals to ensure optimization of campaigns and ROI for Avon Medical• Conduct periodic brand and communication audits to understand perceptions of the brand in its industry • Plan informed, research-driven decisions using client and market insights to build marketing and PR campaigns

  • RED | For Africa
    • Nigeria
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Associate, Client Partnership
      • Jun 2019 - Mar 2021

      • Create solid marketing communication campaigns for Maltina, Unilever, Huawei, Access Bank, Peak Milk, Peak 456, and others. • Plan detailed and expansive budgets over N600M for national and international PR campaigns. • Craft clients’ communication plans and reputation management documents to increase brand awareness and affinity with target audiences. • Draft press releases, feature articles, infographics, radio scripts, and other corporate communication collaterals for PR deployment in campaigns. • Leverage and network with key media platforms and journalists for PR campaigns and to expand news coverage and earned media. • Manage the corporate brand's (Red Media Africa) social media accounts across Instagram, Facebook, and LinkedIn.

  • Daily Posts Copywriting
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Remote Copywriter
      • Nov 2018 - Jan 2019

      - Write SEO optimized web copy for landing pages, websites, and blogs- Craft persuasive copy and content that motivate readers to take a required action- Research into audiences to see what content relates to them and the most effective way to communicate with them - Deliver creative content for clients’ e-commerce, public relations, and social media campaigns. - Write SEO optimized web copy for landing pages, websites, and blogs- Craft persuasive copy and content that motivate readers to take a required action- Research into audiences to see what content relates to them and the most effective way to communicate with them - Deliver creative content for clients’ e-commerce, public relations, and social media campaigns.

  • Noah's Ark Communications
    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter and Editor
      • Jan 2018 - Dec 2018

      • Draft and create marketing copy for Airtel, Nokia, P&G, and Friesland Campina Wamco Nigeria• Edit print, radio, and online advertising copy in marketing campaigns for different clients• Produce interesting content for advertising, public relations, and social media campaigns• Generate and record voice content for advertising scripts • Draft and create marketing copy for Airtel, Nokia, P&G, and Friesland Campina Wamco Nigeria• Edit print, radio, and online advertising copy in marketing campaigns for different clients• Produce interesting content for advertising, public relations, and social media campaigns• Generate and record voice content for advertising scripts

  • Self Employed
    • Real Estate
    • 1 - 100 Employee
    • Freelance Editor
      • Sep 2017 - May 2018

      • Read and edited stories to check grammar, coherency, and flow for fiction novels of different genres• Shared feedback on story progression, plot gaps, and story direction• Edited and eliminated typos and technical errors to make writing succinct and simple • Read and edited stories to check grammar, coherency, and flow for fiction novels of different genres• Shared feedback on story progression, plot gaps, and story direction• Edited and eliminated typos and technical errors to make writing succinct and simple

  • DKK Nigeria
    • Nigeria
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations and Marketing Officer
      • Sep 2017 - Dec 2017

      • Performed media tracking daily for MTN, Mastercard, and WISCAR on different mediums• Performed copywriting & editing for client websites, blogs, press releases, and social media• Organized, hosted, and attended press events for clientele• Designed & created visually interesting and engaging graphics for marketing content• Planned & executed media and marketing strategy for different clients • Performed media tracking daily for MTN, Mastercard, and WISCAR on different mediums• Performed copywriting & editing for client websites, blogs, press releases, and social media• Organized, hosted, and attended press events for clientele• Designed & created visually interesting and engaging graphics for marketing content• Planned & executed media and marketing strategy for different clients

  • Bravo Group, Inc.
    • Japan
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Communications and Public Relations Officer
      • Jan 2017 - May 2017

      • Contacted appropriate media on behalf of clients in media relations strategy and execution• Developed research materials on competitor information and market behavior• Researched, wrote, edited, and published blog posts on relevant industry topics• Increased donors via email fundraising through crafted email newsletters • Contacted appropriate media on behalf of clients in media relations strategy and execution• Developed research materials on competitor information and market behavior• Researched, wrote, edited, and published blog posts on relevant industry topics• Increased donors via email fundraising through crafted email newsletters

  • Messiah College
    • United States
    • Web Design & Social Media Intern
      • Aug 2016 - Dec 2016

      • Design, direct and update the department of communication’s website with engaging content• Manage, monitor and map social media marketing and updates for the department• Create, customize and oversee marketing materials like posters, handouts, invitations• Post photos and articles on the department website as needed• Assist with open house material preparation

    • Phonathon Fundraiser
      • Aug 2015 - Dec 2016

      • Initiate, engage and market to alumni, parents and others affiliated with the college to raise funds for student scholarships• Communicate, coordinate and motivate audiences using persuasion tactics to encourage active participation in giving• Raise financial support for the College through telephone solicitation• Serve as an ambassador for Messiah College, interacting in an enthusiastic and professional manner• Share news about events and programs at the College• Strive to make at least 50 calls an hour• Maintain an accurate record of donor information• Participate in mandatory orientation and training sessions• Maintain consistent and reliable attendance.

  • The Philanthropy Roundtable
    • United States
    • Civic and Social Organizations
    • Publications Intern
      • Jan 2016 - Apr 2016

      • Researched, planned and executed social media strategies to boost online communication with audiences• Arranged, assembled an efficient distribution of publications through Amazon and FedEx• Worked closely with the magazine’s managing editor to learn the art and science of journalism, the ins and outs of producing a quarterly magazine• Learned what it means to participate in a non­profit publications team • Researched, planned and executed social media strategies to boost online communication with audiences• Arranged, assembled an efficient distribution of publications through Amazon and FedEx• Worked closely with the magazine’s managing editor to learn the art and science of journalism, the ins and outs of producing a quarterly magazine• Learned what it means to participate in a non­profit publications team

  • Radio Continental 102.3FM
    • Social Media Intern
      • May 2015 - Aug 2015

      • Coordinated, updated and stimulated active accounts on Twitter, Facebook and Instagram to engage with different audiences• Forecast, researched and kept an informed awareness on trending topics to promote the radio shows• Composed, drafted and published blog posts on relevant and interesting issues• Maintained interaction, communication and interviews with guests and celebrities • Coordinated, updated and stimulated active accounts on Twitter, Facebook and Instagram to engage with different audiences• Forecast, researched and kept an informed awareness on trending topics to promote the radio shows• Composed, drafted and published blog posts on relevant and interesting issues• Maintained interaction, communication and interviews with guests and celebrities

  • Swinging Bridge Magazine
    • Student Writer
      • Aug 2013 - Aug 2015

      • Drafted, wrote and published articles regarding various subject matters relating to students• Informed, marketed and advertised magazine to students and other audiences • Drafted, wrote and published articles regarding various subject matters relating to students• Informed, marketed and advertised magazine to students and other audiences

    • Event Planning Intern
      • Feb 2015 - Apr 2015

      • Collaborated, planned and executed various events for the Department of Communication• Liaised, negotiated and communicated with different organizations for support and funding of events • Collaborated, planned and executed various events for the Department of Communication• Liaised, negotiated and communicated with different organizations for support and funding of events

Education

  • Messiah College
    Bachelor’s Degree, Public Relations/Image Management
    2013 - 2017
  • American Studies Program
    Strategic Communications Track
    2016 - 2016

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