Sheila Pandya
Group Marketing Manager at leaf HOSPITALITY- Claim this Profile
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Bio
Robbie O'Driscoll
Sheila joined us as interim Marketing Manager and we worked together on numerous projects ranging from a brand revamp through to a new website. Whilst the sector was new, Sheila’s transferable skills were abundant and allowed her to hit the ground running. Sheila consistently gave 100 percent effort to the team and the business. Sheila played a significant role in moving us forward with a profound professionalism and maturity. Sheila had excellent time management skills and had a knack for keeping everyone calm and productive during intense periods of activity. Huge talent and an easy recommendation for any business.
Sarah Monk
Sheila is brilliant to work with, she is keen to get under the skin of what is trying to be achieved and questions accepted norms in order to secure the best outcome. Sheila has a fantastic background in marketing across a range of sectors and is able to transfer those skills and apply them appropriately. My work with her in the education sector was a new area for Sheila, but she made it a priority to learn more, quickly grasping what works and what doesn't depending upon the target audience. Sheila has high standards and quite rightly strives to ensure work is of the highest quality at all times.
Robbie O'Driscoll
Sheila joined us as interim Marketing Manager and we worked together on numerous projects ranging from a brand revamp through to a new website. Whilst the sector was new, Sheila’s transferable skills were abundant and allowed her to hit the ground running. Sheila consistently gave 100 percent effort to the team and the business. Sheila played a significant role in moving us forward with a profound professionalism and maturity. Sheila had excellent time management skills and had a knack for keeping everyone calm and productive during intense periods of activity. Huge talent and an easy recommendation for any business.
Sarah Monk
Sheila is brilliant to work with, she is keen to get under the skin of what is trying to be achieved and questions accepted norms in order to secure the best outcome. Sheila has a fantastic background in marketing across a range of sectors and is able to transfer those skills and apply them appropriately. My work with her in the education sector was a new area for Sheila, but she made it a priority to learn more, quickly grasping what works and what doesn't depending upon the target audience. Sheila has high standards and quite rightly strives to ensure work is of the highest quality at all times.
Robbie O'Driscoll
Sheila joined us as interim Marketing Manager and we worked together on numerous projects ranging from a brand revamp through to a new website. Whilst the sector was new, Sheila’s transferable skills were abundant and allowed her to hit the ground running. Sheila consistently gave 100 percent effort to the team and the business. Sheila played a significant role in moving us forward with a profound professionalism and maturity. Sheila had excellent time management skills and had a knack for keeping everyone calm and productive during intense periods of activity. Huge talent and an easy recommendation for any business.
Sarah Monk
Sheila is brilliant to work with, she is keen to get under the skin of what is trying to be achieved and questions accepted norms in order to secure the best outcome. Sheila has a fantastic background in marketing across a range of sectors and is able to transfer those skills and apply them appropriately. My work with her in the education sector was a new area for Sheila, but she made it a priority to learn more, quickly grasping what works and what doesn't depending upon the target audience. Sheila has high standards and quite rightly strives to ensure work is of the highest quality at all times.
Robbie O'Driscoll
Sheila joined us as interim Marketing Manager and we worked together on numerous projects ranging from a brand revamp through to a new website. Whilst the sector was new, Sheila’s transferable skills were abundant and allowed her to hit the ground running. Sheila consistently gave 100 percent effort to the team and the business. Sheila played a significant role in moving us forward with a profound professionalism and maturity. Sheila had excellent time management skills and had a knack for keeping everyone calm and productive during intense periods of activity. Huge talent and an easy recommendation for any business.
Sarah Monk
Sheila is brilliant to work with, she is keen to get under the skin of what is trying to be achieved and questions accepted norms in order to secure the best outcome. Sheila has a fantastic background in marketing across a range of sectors and is able to transfer those skills and apply them appropriately. My work with her in the education sector was a new area for Sheila, but she made it a priority to learn more, quickly grasping what works and what doesn't depending upon the target audience. Sheila has high standards and quite rightly strives to ensure work is of the highest quality at all times.
Credentials
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DMI Pro
Digital Marketing InstituteJan, 2022- Nov, 2024 -
Venue Healthcare Champion
Healthcare-Venues.comJan, 2018- Nov, 2024
Experience
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leaf HOSPITALITY
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United Kingdom
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Hospitality
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1 - 100 Employee
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Group Marketing Manager
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Apr 2022 - Present
Marketing lead across Leaf Hospitality's portfolio of full and focused-service hotels, events venues, restaurants and bars:DoubleTree by Hilton HullDoubleTree by Hilton LincolnHampton by Hilton BlackburnHampton by Hilton Humberside AirportHoliday Inn Express GrimsbyRenaissance at Kelham HallStanley House Hotel & Spa Marketing lead across Leaf Hospitality's portfolio of full and focused-service hotels, events venues, restaurants and bars:DoubleTree by Hilton HullDoubleTree by Hilton LincolnHampton by Hilton BlackburnHampton by Hilton Humberside AirportHoliday Inn Express GrimsbyRenaissance at Kelham HallStanley House Hotel & Spa
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EPM Ltd
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United Kingdom
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Education Administration Programs
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100 - 200 Employee
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Marketing Manager
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Mar 2021 - Mar 2022
EPM is an accredited and award-winning education services business which specialises in a range of software and advisory services including: HR, payroll & pensions, safeguarding, multi-academy trust development, finance and governance. As Citation Group's education division (www.linkedin.com/company/citationgroup), EPM supports over 2,500 schools and 200 trusts nationwide.- Lead the marketing function of four content creation and digital marketing specialists.- Deliver engaging B2B inbound and outbound campaigns to drive customer retention and prospect leads, through multiple channels including HubSpot and events.- Create and execute new product launch plans working closely with subject matter experts across the sector.- Budget management.- Drive strategic marketing efforts to support the company's ambitious growth and vision, including future brand plans.
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Marketing Projects
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Jun 2020 - Feb 2021
Projects: - EQ Hotels Group - The Gate - Marketing lead for the planning phase of a new central London Residents’ Club (The Other House)- Guy's & St Thomas' Hospital NHS Vaccination Centre - Pod Operations LeadVolunteer work: - Hospitality Action charity- Mums in Marketing Facebook community Projects: - EQ Hotels Group - The Gate - Marketing lead for the planning phase of a new central London Residents’ Club (The Other House)- Guy's & St Thomas' Hospital NHS Vaccination Centre - Pod Operations LeadVolunteer work: - Hospitality Action charity- Mums in Marketing Facebook community
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PPHE Hotel Group
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Netherlands
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Hospitality
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500 - 600 Employee
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Marketing Manager UK Projects
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Nov 2018 - May 2020
- Project Manager role created to focus on strategic Park Plaza and art'otels commercial and hotel opening projects. This included the successful opening of Holmes Hotel London (the first premium boutique hotel for the Group), the re-launch of Park Plaza London Riverbank, Meetings & Events accreditations achieved across the UK and selected EMEA venues, planning for art'otel Hoxton and Battersea Power Station openings and ongoing management of Londonrevealed.co.uk.
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Marketing Manager UK
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May 2011 - Oct 2018
- Led the U.K. marketing and PR strategy for eleven Park Plaza Hotels (AA Large Hotel Group of the Year 2019-2020) and the luxury art'otel brand plus destination restaurant and bar outlets, Mandara Spa and industry-leading meetings and events facilities.- Hotel and restaurant launches: Park Plaza London Waterloo, Park Plaza London Park Royal, TOZI Restaurant & Bar, 106 Baker Street cafe, OAKS Restaurant Nottingham.- Launched Londonrevealed.co.uk, an award-winning travel blog, social media platform and bi-monthly magazine. - Responsible for producing, including content, all branded promotion materials (offline and online) for all target markets in the region.- Responsible for agency selection, contract negotiations and budget management.- Developed innovative hotel messaging and strong e-marketing initiatives with eCommerce team and Radisson Rewards to increase awareness and generate revenue for the properties.- Ensured optimum brand consistency and compliance across all hotel communications and branded tools.- End-to-end campaign management, analysis and resource allocation.- Line management for a team of three.
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Hilton
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United States
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Hospitality
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700 & Above Employee
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Regional Marketing Manager, London
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Jun 2008 - May 2011
- Responsible for delivering the regional marketing plan for 20 owned, managed and franchised multi-brand hotels including Hilton Hotels, Waldorf Astoria and Doubletree. Key properties: London Hilton on Park Lane, The Waldorf Hilton, Hilton London Metropole, WA Syon Park and The Trafalgar.- Created and approved new hotel opening, refurbishment plans and budget proposals.- Worked within the region's commercial team to achieve incremental revenues across all business segments, within areas not covered by global marketing activities.- Commercial partnerships with Visit London, The O2, The British Museum, Sodexo, London theatre agents and globally managed relationships, extending opportunities where relevant to 89 UK hotels.- Multi-project management – liaising with Corporate Marketing; setting objectives, budget and stakeholder sign off; regular campaign analysis and reporting.- Website and sales-support collateral design, print, stock and media buying agency management.- Provided functional leadership to hotels and regional team.
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Regional Marketing Executive, London
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Apr 2006 - Jun 2008
- Implementation of regional and global tactical promotions, advertising and PR.- Openings: Hilton London Canary Wharf and Hilton London Tower Bridge.- Developed and managed new products, collateral, sales support, best practices and third party relationships.- Supported with maintaining global products, services and brand standard compliance across the region, including regular audits and content authoring of all channels. - Ensure fulfilment of hotel marketing requirements, budget resources and plans.
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Hilton London Gatwick Airport
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United Kingdom
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Hospitality
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1 - 100 Employee
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Sales & Marketing Executive
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Jun 2004 - Apr 2006
- Supported the sales and marketing plan at this 821-bedroom hotel, including the launch of the hotel's Executive wing extension, restaurant and conference centre. - Responsibilities included airline crew, MICE and corporate traveller contracts, FAM trips, networking, website management, local PR and marketing initiatives, collateral development, photo and video shoots, copywriting, design and advertising. - Supported the sales and marketing plan at this 821-bedroom hotel, including the launch of the hotel's Executive wing extension, restaurant and conference centre. - Responsibilities included airline crew, MICE and corporate traveller contracts, FAM trips, networking, website management, local PR and marketing initiatives, collateral development, photo and video shoots, copywriting, design and advertising.
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Hilton
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United States
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Hospitality
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700 & Above Employee
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Communications Executive UK & Ireland
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Sep 2005 - Oct 2005
Secondment to support the Hilton UK & Ireland Communications team with press office activity. Responsible for building and creating content for the UK Intranet. Secondment to support the Hilton UK & Ireland Communications team with press office activity. Responsible for building and creating content for the UK Intranet.
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Education
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2021 - 2022
Digital Marketing Institute
DMI Professional Diploma -
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Oxford Brookes University
BSc Hons Hotel & Restaurant Management
Community
