Sheila Hernandez

Graphics/Promo Implementation Analyst at Regency360
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Contact Information
us****@****om
(386) 825-5501
Location
Bradenton, Florida, United States, US

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Experience

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Graphics/Promo Implementation Analyst
      • Mar 2023 - Present

      Raleigh, North Carolina, United States Promoted internally 3/1/23 • Strategic Graphics and Promotion Implementation: Spearheaded the implementation of graphic designs and promotional content at Regency360, ensuring seamless execution and alignment with branding strategies. • Cross-functional Collaboration: Collaborated extensively with Marketing, Sales, and Customer Success teams to drive revenue growth through effective graphics and promotional materials that resonated with target audiences. • Vendor… Show more Promoted internally 3/1/23 • Strategic Graphics and Promotion Implementation: Spearheaded the implementation of graphic designs and promotional content at Regency360, ensuring seamless execution and alignment with branding strategies. • Cross-functional Collaboration: Collaborated extensively with Marketing, Sales, and Customer Success teams to drive revenue growth through effective graphics and promotional materials that resonated with target audiences. • Vendor Relationship Management: Established and nurtured strong relationships with vendors, resulting in streamlined workflows and enhanced project delivery. • Logo Creation and Management: Led the creation and management of logos, ensuring consistency and integrity across various projects and platforms. • Quality Assurance and Proofing: Oversaw the review and approval of proofs and mockups for diverse projects, guaranteeing high-quality and error-free deliverables. • Process Enhancement: Played a pivotal role in designing and implementing efficient workflows, resulting in improved project timelines and client satisfaction. • Database Organization: Organized and maintained logo databases, optimizing resource accessibility and facilitating streamlined project initiation. • Client-Centric Approach: Deepened understanding of client needs and interests through effective communication, leading to tailored graphics solutions that resonated with target audiences. • Continuous Improvement: Documented and analyzed vendor-related resolutions to drive continuous process improvement, enhancing service levels and project outcomes.

    • PPA (Print, Promo, & Apparel) Specialist
      • Jan 2022 - Mar 2023

      Remote • Organized, facilitated, and managed the order process from conception to final design with various vendors; maintaining strong relationships. • Worked cross-functionally with Marketing, Sales, and Customer Success to further drive revenue growth and determine project needs. • Created and managed logo creation and re-creation, reviewed proofs and mockup creations of different projects. • Organized, designed, and managed logo database to enhance process creation and improvement… Show more • Organized, facilitated, and managed the order process from conception to final design with various vendors; maintaining strong relationships. • Worked cross-functionally with Marketing, Sales, and Customer Success to further drive revenue growth and determine project needs. • Created and managed logo creation and re-creation, reviewed proofs and mockup creations of different projects. • Organized, designed, and managed logo database to enhance process creation and improvement. • Reviewed market sales insights to understand needs and interests of the prospects and understanding what context the client wants. • Documented common reasons for resolution needs by vendor used, in an effort to drive process improvement and improve service level expectations with associated vendors.

    • United States
    • Retail
    • 100 - 200 Employee
    • Senior Production Artist/Team Lead
      • Apr 2018 - Dec 2021

      Venice, FL • Spearheaded the day to day management of Tervis custom content projects and provided guidance and oversight to other production art staff. • Collaborated with other artists and designers to define projects and how best to bring ideas to life. • Assessed artistic design strategy and requirements with staff in development, marketing, sales, or other functional departments. • Conceptualized graphics by producing sample layouts, editing and modifying projects based on feedback and… Show more • Spearheaded the day to day management of Tervis custom content projects and provided guidance and oversight to other production art staff. • Collaborated with other artists and designers to define projects and how best to bring ideas to life. • Assessed artistic design strategy and requirements with staff in development, marketing, sales, or other functional departments. • Conceptualized graphics by producing sample layouts, editing and modifying projects based on feedback and provided a successful delivery and quality. • Created production artwork and design templates, reviewed proofs for accuracy and print quality and ensured production files were constructed properly to ensure quality printing. • Liaised with print suppliers and internal production teams to better make the right decision for the team, product, and end user. • Reviewed and made recommendation standards or parameters for usage of approved graphics and monitored usage for adherence. • Produced graphics required for publishing to print or web applications involving multiple pictures utilizing 2D software tools. • Systematized complex and chaotic source materials into simpler, integrated, coherent printed pieces. Show less

    • Marketing Branding Consultant
      • Mar 2017 - Apr 2018

      Remote • Created effective branding strategies specializing in startups to improve the company’s reputation and increase the brand awareness as much as possible. • Generated logo and web design support, analyzed and evaluated consumer data, completed detailed reports, and presented new and updated design. • Developed, organized, and produced production files for promotional products. • Handled strategic planning, content strategy, and execution of social media and ad creation posts across… Show more • Created effective branding strategies specializing in startups to improve the company’s reputation and increase the brand awareness as much as possible. • Generated logo and web design support, analyzed and evaluated consumer data, completed detailed reports, and presented new and updated design. • Developed, organized, and produced production files for promotional products. • Handled strategic planning, content strategy, and execution of social media and ad creation posts across different social media platforms. • Constructed content and training programs and developed success metrics, facilitated training webinars. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Implementation Analyst (Operational Excellence)
      • Jun 2016 - Mar 2017

      Remote • Performed KPI analysis and optimization for Fresenius dialysis clinics nationwide. • Optimized the implementation and performance coaching for Directors of Operations and Clinic Managers on patient and staff schedule. • Organized and facilitated training calls and webinars via Webex. • Researched adhoc analytics, identified and implemented process improvements and provided pertinent feedback to colleagues. • Promptly answered hotline calls providing support ScheduleWise… Show more • Performed KPI analysis and optimization for Fresenius dialysis clinics nationwide. • Optimized the implementation and performance coaching for Directors of Operations and Clinic Managers on patient and staff schedule. • Organized and facilitated training calls and webinars via Webex. • Researched adhoc analytics, identified and implemented process improvements and provided pertinent feedback to colleagues. • Promptly answered hotline calls providing support ScheduleWise application. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Production Designer
      • Apr 2015 - Mar 2016

      Largo, FL • Assisted the Creative Director and Account Managers to prioritize and determine the scope of incoming projects. • Inputted, prioritized and delegated incoming projects. • Trained and mentored Junior Designers providing creative knowledge. • Developed and produced innovative designs for property management companies, specializing in large monument signs, custom boutique interior sign packages, and property logos. • Successfully re-branded existing residential communities and… Show more • Assisted the Creative Director and Account Managers to prioritize and determine the scope of incoming projects. • Inputted, prioritized and delegated incoming projects. • Trained and mentored Junior Designers providing creative knowledge. • Developed and produced innovative designs for property management companies, specializing in large monument signs, custom boutique interior sign packages, and property logos. • Successfully re-branded existing residential communities and market newly constructed communities to raise unit occupancy rates. • Created, installed, and maintained a custom color palette unique to the company for superior, up-to-date designs as well as company-wide design consistency and custom catalogs for high volume corporate clients. • Designed and implemented new processes to improve communication and ease order flow. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Client Connectivity Coordinator
      • Aug 2013 - Mar 2015

      Tampa, Florida • Organized and executed all physician interface pre-implementation processes for the Business Unit. • Served as key point of contact for all physical bi-directional and HL-7 interface requests, bridges, and updates. • Delivered information to resolve any issues on hand in order to expedite payment to vendors if payment is outstanding. • Collaborated with BU leadership, Sales, Interface teams, vendors, Compliance, Purchasing, and Finance teams to drive pre-implementation processes… Show more • Organized and executed all physician interface pre-implementation processes for the Business Unit. • Served as key point of contact for all physical bi-directional and HL-7 interface requests, bridges, and updates. • Delivered information to resolve any issues on hand in order to expedite payment to vendors if payment is outstanding. • Collaborated with BU leadership, Sales, Interface teams, vendors, Compliance, Purchasing, and Finance teams to drive pre-implementation processes, follow up on progress of implementations and post-implementation follow through. • Safeguarded compliance policies are followed by ensuring the correct agreements are generated, signed, forwarded appropriately and filed. • Managed and maintained a spreadsheet documenting Capital Expenditures. • Inquired on individual requests by sales representatives, TSSs, and any other associates requiring assistance with interface processes. Show less

    • Hospitals and Health Care
    • 700 & Above Employee
    • Provider Phone Rep - Medicare & Retirement
      • Apr 2012 - Aug 2013

      Oldsmar, FL • Responded to complex provider calls regarding claims, appeals, and investigations. • Resolved customer service inquiries which could include: Benefit and Eligibility information Billing and Payment issues Physician assignments and contracting Authorization for treatment Provider Remittance Advice (PRA) • Provided excellent customer service while adhering to all HIPAA guidelines • Trained new hires by using side-by-side techniques as the… Show more • Responded to complex provider calls regarding claims, appeals, and investigations. • Resolved customer service inquiries which could include: Benefit and Eligibility information Billing and Payment issues Physician assignments and contracting Authorization for treatment Provider Remittance Advice (PRA) • Provided excellent customer service while adhering to all HIPAA guidelines • Trained new hires by using side-by-side techniques as the trainee and I were both connected to the call using a Y-cord. I also assisted other trainers by floor-walking in large new hire classes and coaching new agents as they took calls. Each new hire class consisted of approximately 23 people at a time and new classes started every 3 months. • Assisted in the launch of the website (uhcmilitarywest.com) and hotline by providing support for new providers. I also assisted new TriCare provider inquiries regarding network contract status using multiple databases. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Graphic Designer
      • Dec 2006 - Mar 2012

      Clearwater, FL • Utilized expert knowledge in screen printing and digital printing processes for large scale manufacturing of promotional products. • Operated Adobe Art programs to create proofs and adjust art from end users and distributors in order to meet minimum printing standards and manufacturing guidelines. • Generated typeset and re-drew logos from low-resolution raster images to paper scans, altering layouts to make the art printable on promotional products. • Developed extensive working… Show more • Utilized expert knowledge in screen printing and digital printing processes for large scale manufacturing of promotional products. • Operated Adobe Art programs to create proofs and adjust art from end users and distributors in order to meet minimum printing standards and manufacturing guidelines. • Generated typeset and re-drew logos from low-resolution raster images to paper scans, altering layouts to make the art printable on promotional products. • Developed extensive working knowledge of Pantone and branded BIC stock color builds, as well as font recognition.

    • Art Prep
      • Nov 2004 - Dec 2006

      Clearwater, FL • Worked directly with distributors regarding the suitability of the art file formats submitted for printing. • Prepared art for the Graphic Artists to use and insert into the appropriate manufacturing templates. • Attached incoming documents and art from emails to in-house orders using proprietary software.

Education

  • St. Petersburg College
    Associate of Arts (AA), Health Services Administration
    2010 - 2016
  • Art Institute of Fort Lauderdale
    Computer Animation
    2000 - 2001
  • Manatee High School
    Diploma, General Studies
    1996 - 2000

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