Experience

Axis Display Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing and Research Director

  • Jan 2019 - Present

  AXIS is an award-winning retail design, display, and store fixture company. Marketing Director • Establish company culture, position, mission, and brand guidelines and ensure effective use in all communications • Budget, develop, and implement company-wide Marketing & Advertising strategies consisting of print, digital (web, email, social, ppc), event, and trade-oriented strategies • Communicate campaign intent and creative direction to a team of remote designers and freelancers • Research, plan, and author a diverse body of written content for company blog, white papers, eBooks, press releases, newsletters, client-facing sales collateral, and more • Forge strategic partnerships with vendors and like-minded service-providers • Other: website / ecomm maintenance; SEO, SEM, Google Analytics Research Director • Keep pulse on emergent trends in retail, marketing, technology, and the industries of our clients; present to internal and external stakeholders on a quarterly basis • Perform in-depth qualitative and quantitative consumer and market research; publish findings • Lead the “Discovery” phase of AXIS projects (company, client, shopper, product, and competitive research analysis; brand positioning); present to clients directlyStrategic Operations • Support the CEO in establishing, implementing, and tracking company-wide OKRs • Co-author the annual 50+ page AXIS Operational Plan • Assist with all hiring and new employee onboarding activities Business Development & Project Management • Create content and sales materials for lead generation • Manage all organic web and social media-based leads; qualify opportunities as they come in • Organize, update, and manage CRM (HubSpot, Salesforce) • Sponsor and/or attend trade shows and networking events • Establish relationships with new clients and act as key point of contact up to project Engineering phase

• Marketing and Research Manager

  • Aug 2017 - Dec 2018

• Marketing Coordinator

  • Sep 2016 - Jul 2017



fortytwoeightynine

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Analyst

  • Jul 2015 - Jul 2018

  4289 is a full-scale marketing and advertising consultancy agency. In this position, I managed and reported on the Google Analytics and Google Search Console accounts for multiple clients, working directly with the web developer and graphic designers to implement SEO, keyword, and content best practices. I adopted an inbound content marketing approach early on, and helped account executives research the pain points of our clients' customers in order to guide and outline content opportunities. I advised and consulted with account executives and clients based on findings from the audits I conducted via the Google platforms, technical auditing software (Raven Tools, Moz, etc.), and assisted in the development of client presentations by providing prioritized action items for the optimization of their website and overall marketing strategy. I also gained experience with Google AdWords management, local search, copywriting, editing, social media management, market research, brand analysis and positioning, and contributed to the agency blog on a regular basis.

• Administrative Assistant

  • Dec 2014 - Jun 2015



State of Nebraska, Auditor of Public Accounts

• Business Manager

  • Apr 2014 - Aug 2014

  The mission of the APA office is to audit and investigate the financial operations of Nebraska state and local governments. As Business Manager, I provided general office support, including HR, accounting, and payroll functions to the 50-person agency. Professionalism, accuracy, and efficiency were keys to success in this role. Additionally, I assisted with the planning, production, and implementation of the agency’s new website, as well as all related communications tasks such as: database management, email correspondence, editing publications, media and press, and organizing the Auditor’s schedule. I coordinated and delegated responsibilities to a team of two interns and an administrative assistant, and spent ample time implementing new record-keeping procedures.



University of Nebraska–Lincoln

• United States
• Higher Education
• 700 & Above Employee

• Student Event Coordinator & Consultant

  • Oct 2009 - Dec 2012

  It is here where I first discovered my love of consulting, training, and teaching. This office is considered the pulse of student life at UNL. From facilitating conversations with students desiring to get involved on campus, to training student leaders on how to obtain resources for their organization, to event planning with other campus departments, my problem-solving skills were daily put to the test. In this position I most enjoyed the opportunity to constantly develop something new. Whether New Student Enrollment presentations, University policy manuals, staff training resources, materials for special programs and events, or overall program development, I fell in love with organizing written information so that its presentation could be engaging and meaningful. I also did my fair share of staffing award banquets, seminars, and lunch n’ learns for student groups. And all glamour aside, there was a considerable amount of time spent answering phones, standing at copiers, entering data, routing emails, and maintaining three databases. I loved all of that, too.