Experience

Goyer Management International

• Business Consulting and Services
• 1 - 100 Employee

• Vice President of Strategic Initiatives

  • Jul 2017 - Present

  Serve in a variety of roles supporting the industry associations and foundation managed by GMI including the Chemical Coaters Association International, Chemical Coaters Association International Finishing Education Foundation, and the Powder Coating Institute. Serve in a variety of roles supporting the industry associations and foundation managed by GMI including the Chemical Coaters Association International, Chemical Coaters Association International Finishing Education Foundation, and the Powder Coating Institute.



Chemical Coaters Association International Education Foundation

• Executive Director

  • Nov 2018 - Present

  - Spearheaded the establishment of this 501(c)3 tax exempt charitable organization. Responsible for administration, fundraising, program development and implementation, partnerships, and promotion. - Led 501(c)3 status initiative including coordination with legal team, authoring articles of incorporation and bylaws. - Recruited Board of Directors members and officers. - Lead annual state charitable solicitation registration process to ensure fundraising compliance. - Established Founding Member Campaign recruiting 16 Founding Members to date and more $120,000+ including several major corporations. - Lead the Matt Heuertz Scholarship Program including administration, promotion, and coordination with colleges/universities. - Established the Elizabeth Teska Women in Finishing FORUM Scholarship Program. Show less



The Powder Coating Institute (PCI)

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Editor

  • Mar 2018 - Present

  Editor Powder Coated Tough and Powder Coated Tough en Español - Lead editorial effort for the only powder coating focused publication in North America including contributor recruitment and adherence to editorial guidelines. - Conduct interviews and author articles as needed for this bi-monthly publication with a circulation of 30,000. - Review and edit all submissions. Assist with issue design.- Lead all editorial functions for quarterly Spanish version of the magazine. Coordinate all translations and ensure accuracy, readability, and applicability for Mexican and Latin American markets. Show less

• Administrator PCI Certification Program

  • Jul 2017 - Aug 2020

  Revamped, relaunched, administered and marketed program that certifies processes and procedures are in place for quality powder coating.

• Acting Executive Director

  • Dec 2019 - Feb 2020

  Covered all aspects of the executive director function leading the association during recruitment to replace retired director.



Chemical Coaters Association International (CCAI)

• United States
• Higher Education
• 1 - 100 Employee

• Vice President Strategic Initiatives

  • Jul 2017 - Present

  Drive program development that supports members through growth and education initiatives to benefit the industrial finishing industry. Women in Finishing Program Director - Established Women in Finishing (WiF) in 2017 to provide a forum to attract and retain women to careers in industrial finishing. - Responsible for all aspects of program development, promotion, speaker and sponsor recruitment. - Grew WiF FORUM attendance by 75% and sponsorship revenue by 87% in three years. FABTECH Management Team member - Serve on the management team that runs the largest fabrication, metal forming, welding, and industrial finishing trade show in North America. - Specifically assist in the management of the Finishing Pavilion and participate in regular strategy meetings. - Exhibitor Advisory Council staff member. - Lead the annual Women of FABTECH Breakfast including program development, speaker and sponsor recruitment. Show less



TRUMPF Inc.

• Associate Director Marketing & Public Relations

  • Oct 2015 - Jun 2017

  Promoted to position reporting to Sr. Vice President. Led the development and execution of marketing and communications plans and strategies that drive revenue and support strategic priorities in North America for the world’s largest manufacturer of fabricating equipment and industrial lasers headquartered in Germany. Ensured and protected the brand with internal and external audiences.- Developed and managed annual marketing and PR budget exceeding $5 million in accordance with sales initiatives and sales/profit targets.- Established corporation’s partnership with Mazda Racing. Responsible for all aspects relationship including VIP events, lead generation, messaging, branding, contract negotiations and cooperative efforts, i.e. STEM promotion.- Led brand management initiatives to articulate brand value, drive business strategy, and influence selection of TRUMPF as the provider of choice.- Continually benchmarked against competitors and trends to identify best practices and drive innovation in marketing.- Oversaw marketing efforts of sales representative agencies to ensure accurate brand representation and adherence to corporate style guidelines.- Advised and collaborated with senior management and corporate home office in Germany on key strategic initiatives.- Led multi-media, display and design efforts for the Chicago area location, a first of its kind facility. Multi-million dollar project required coordination of TRUMPF executives in the U.S. and Germany, as well as multiple vendors.- Oversaw day-to-day activities of marketing/PR team, including planning and staff development. Show less

• Manager Marketing and Public Relations

  • Jul 2002 - Oct 2015

  Responsible for all strategic and operational aspects of the marketing and PR function in North America. Developed and executed detailed annual marketing and communications plan for all product groups and locations. Established and monitored annual marketing budget exceeding $4 million. - Created a centralized marketing function. Eliminated splintered marketing approach throughout North America unifying marketing efforts and ensuring compliance with corporate standards.- Responsible for creation of all print and electronic marketing collateral and advertising including; publication selection, insertion plan, design and copywriting.- Oversaw production of high-end 32 to 40 page customer magazine (TRUMPF Express). Circulation: 25,000.- Led the effort to produce TRUMPF Express in Spanish for Mexican audience. Increased circulation in Mexico from a few hundred to 6000 through partnership with leading industry publication.- Developed and implemented first comprehensive social media program within the TRUMPF Group. This industry leading program serves as best practices example and provides guidance for affiliates worldwide.- Directed all aspects of trade show and corporate event activity.- Edited German-English translations for technical accuracy, grammar and readability.- Directed PR function including press release activity and pitching and securing editorial opportunities.- Managed all department vendors including printing, graphic design, show management, etc.- Implemented Group’s first search engine optimization program. Google results for certain key words improved from unranked to a first page result. Show less



Barnes Aerospace

• United States
• Aviation and Aerospace Component Manufacturing
• 500 - 600 Employee

• Group Marketing Manager

  • Jan 1999 - Jul 2002

  - Directed all aspects of the group’s multi-faceted, international marketing and communications efforts, including strategic marketing planning, budget, branding, market research, collateral, website, public relations, media relations and trade show representation. - Developed and implemented the group’s first consistent cross-divisional marketing and communications program. - Brought consistency in messaging and visual imagery, in print and electronic vehicles. - Accepted assignment of an in-house sales role with a major account. Tripled sales in one year, and was awarded first long-term sales agreement and on-time delivery award. Show less