Experience

MarketOne International

• United States
• Marketing Services
• 300 - 400 Employee

• Vice President, Americas

  • Oct 2016 - Present

  global BPO servicing B2B IT enterprise accounts

• Director of Operations

  • Mar 2006 - Oct 2016

  Oversee all aspects of B2B Demand Generation teleservices and lead business unit considered central for MarketOne’s global long-term growth.-Lead strategic, global multi-phased programs from original concept through final execution, identifying requirements, creating detailed work plans, schedules, project estimates and reporting.-Ensure teleservices profitability through constant collaboration, planning and review with executives, business development and managers.-Drive large foundational operations projects that scale across departments such as delivery audits and training practices.-Integral in development and hands-on management of offshore facilities and global projects.-Responsible for development of staff. Support scalability of business through recruitment.Sales Enablement-Contract negotiations across multiple business units and clients for net new business (US and Global).-Manage multi-level relationships with customers and MarketOne business units.-Train new sales associates on key elements of successful sales/scoping for MarketOne service lines.-Facilitate follow-up and positive problem resolutions for critical account escalations across business units.-Lead cross-functional teams to analyze customer behavior and develop strategies for successful lifecycle management.-RFP fulfillment and creation of centralized library of all RFP material for use in worldwide sales initiatives.Development and Global Training-Initiated and implemented global training through design of e-learning courses to achieve continuity.-Created training modules for Program Management staff focusing on metrics, client management and staff training to ensure global adherence to standard methodology.-Global training and development for newly implemented ERP/Project Management software.-Initiated and implemented regional one-to-one training practices for management staff on billing and revenue recognition practices and policies crucial to finance deadlines. Show less

• Program Manager

  • Mar 2006 - Dec 2007



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Marketing Account Manager, Circulation Sales

  • Sep 2004 - Dec 2005

  Managed $3 Million marketing initiatives for USA TODAY New England region with numerous business partners locally and nationally. Doubled fiscal commitment with nationwide franchise for USA TODAY Education, increasing circulation by an additional 50,000 copies. Directed efforts of USA TODAY National Education Team to identify, analyze and develop effective new sales strategies. Developed yearly and quarterly planning strategies for USA TODAY budget and staff. Managed $3 Million marketing initiatives for USA TODAY New England region with numerous business partners locally and nationally. Doubled fiscal commitment with nationwide franchise for USA TODAY Education, increasing circulation by an additional 50,000 copies. Directed efforts of USA TODAY National Education Team to identify, analyze and develop effective new sales strategies. Developed yearly and quarterly planning strategies for USA TODAY budget and staff.



Massachusetts NIE Council

• Member

  • 1999 - 2005



Boston Herald

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Education Program Manager, Circulation Sales

  • Jan 2000 - Jan 2004

  Established goals and program content to enhance Boston Herald's education mission. Through effective program management, increased circulation by 12,000 copies per day. Planned and prioritized multiple print projects and web content. Managed design, text, layout and production of special sections, in-paper content and tabloid publications. Budget projections for sales, circulation and print costs related to all projects. Significantly lowered print costs by finding efficient alternatives to dispense information via web and email. Coordinated regional conferences, training sessions and special events. Worked concurrently on Circulation Sales through education programming and development of Massachusetts Literacy Foundation. Capitalize on industry trends to create innovative content and identify potential new foundation grantors. Frontline fundraising; successful RFP and grant writing resulting in awards of five figures with leading Boston foundations. Developed grant stewardship procedures. Supervised employees, volunteers and freelance professionals to ensure project completion. Show less



Worcester Telegram & Gazette

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Account Executive, Advertising Sales

  • Dec 1992 - Jun 2000

  Account executive for series of Community Guides published quarterly by Telegram & Gazette. Successfully booked display ad space for Community Guides to meet sales goals. Responsible for copy, desing, layout and production.

• Marketing Education Manager, Circulation Sales

  • Jan 1992 - Jan 1998

  Direct Newspaper In Education efforts to increase circulation and community awareness based on sound curricula and educational projects.Designed marketing concepts to enhance demand and build community awareness including direct mail, electronic collateral and web contentApplied relevant industry research and developed new material used to assist with testing compliance needs of school systems and foundation partners. Launched quarterly educational series resulting in enhanced brand awareness and increased circulation by 5,000 copies per week.Implemented successful fundraising campaigns to attract corporate sponsors.Advertising Account Executive quarterly Community Guides published quarterly by Telegram & Gazette. Maintained production schedule, quality and budget of special publications.Copy, design and layout of ads for newspaper, tabloid publications and special sections. Show less