Experience

Viewpost

• United States
• Financial Services
• 1 - 100 Employee

• CMO

  • Apr 2016 - Present

  San Francisco Bay Area



Stratos, Inc. (formerly Protean Payment, Inc.)

• Chief Marketing Officer

  • Apr 2014 - Dec 2015

  617 Detroit St. Ann Arbor, MI Responsible for all aspects of B2C and B2B marketing including brand & positioning, PR, digital advertising, social, ecommerce, reviews/awards & B2B industry strategy, PR/analysts/events, lead generation & pipeline growth. Hired and managed remote marketing team and agency relationships Achieved better than industry standard impressions, CPAs, open/click thru rates 2015 Awards: Finovate Best in Show, FastCo Best Product Design Finalist & UBS NA Regional Finalist



Kaazing Corporation

• Chief Marketing Officer

  • Nov 2012 - Nov 2013

  Mountain View, California • Responsible for all aspects of global product marketing, corporate marketing, channel marketing and inside sales • Set up and automated lead to opportunity cycle • Exceeded annual lead generation goal by Q3 • Grew WW opportunities to double pipeline & exceeded annual goal by Q3 • Repositioned company including re-launch of two new websites • Managed all marketing mix: corporate PR, campaign management, webinars/events, digital advertising, seo, download offers… Show more • Responsible for all aspects of global product marketing, corporate marketing, channel marketing and inside sales • Set up and automated lead to opportunity cycle • Exceeded annual lead generation goal by Q3 • Grew WW opportunities to double pipeline & exceeded annual goal by Q3 • Repositioned company including re-launch of two new websites • Managed all marketing mix: corporate PR, campaign management, webinars/events, digital advertising, seo, download offers (whitepapers/surveys/trials/casestudies) • Created enterprise sales tools: pitches, product & industry datasheets, case studies, ROI, demos Show less



Adobe Systems

• Software Development
• 1 - 100 Employee

• Senior Director of Marketing

  • May 2007 - Feb 2012

  Senior Director of Industry Marketing May 2011 to February 2012 Responsible for all aspects of industry marketing for the Digital Enterprise solutions including CQ5. Pioneered Customer Experience Drives Commerce Everywhere vision. Senior Director of Product Marketing July 2009 to May 2011 • Delivered overall revenue target and 40% growth rate in license revenues • Led 24 person team with worldwide scope • Achieved and/or exceeded global lead and email opt-in, cost per… Show more Senior Director of Industry Marketing May 2011 to February 2012 Responsible for all aspects of industry marketing for the Digital Enterprise solutions including CQ5. Pioneered Customer Experience Drives Commerce Everywhere vision. Senior Director of Product Marketing July 2009 to May 2011 • Delivered overall revenue target and 40% growth rate in license revenues • Led 24 person team with worldwide scope • Achieved and/or exceeded global lead and email opt-in, cost per lead targets • Pioneered quantitative research & thought leadership papers in mobile, rich media & ecommerce including consumer & enterprise perspectives • Recognized as world-wide eCommerce industry expert and speaker • Adobe Scene7 recognized as top rich media vendor 6th year in a row to Top 500 online retailers Director of Product Marketing May 2007- July 2009 • Integrated Scene7 post-acquisition with Adobe Systems Incorporated • Grew worldwide business over 30%, while maintaining contribution margin • Influenced 70% of new business revenue worldwide each year • Demand generation achieved goals of +30% growth rate • Drove record breaking 34,000 leads, 243% of goal in FY2009 • Consistently ranked high performer and promoted to Senior Director Show less



Scene7, Acquired by Adobe

• Co-founder & SVP of Marketing

  • Jun 1999 - May 2007

  Responsible for all aspects of marketing and sales development including product management, marketing (MRD’s, packaging, positioning, UI specs, usability, research), competitive and opportunity sizing analysis, sales enablement (datasheets/pitch/proposals/guides), WW PR, website, events, direct marketing, customer surveys, & lead generation (inbound and outbound calling, qualification, appointment setup and tracking). • Achieved #1 rich media supplier to e-retailers per Internet Retailer… Show more Responsible for all aspects of marketing and sales development including product management, marketing (MRD’s, packaging, positioning, UI specs, usability, research), competitive and opportunity sizing analysis, sales enablement (datasheets/pitch/proposals/guides), WW PR, website, events, direct marketing, customer surveys, & lead generation (inbound and outbound calling, qualification, appointment setup and tracking). • Achieved #1 rich media supplier to e-retailers per Internet Retailer Top 500 in 2006 • Created strategy, hired manager and staff to execute sales development process, Delivering 1,100+ opportunities and 114+ new deals in 2006 exceeding goal • Built 26K+ email opt-in database as of 2006, executing 22 email campaigns in same year • Interviewed, wrote and/or reviewed 24 client case studies and 23 press releases resulting in millions of impressions -- media pick up including WSJ, Internet Retailer, Internet Retailing (UK) • Executed 9 world-wide trade show events, attained 5 major speaking sessions • Team designed and developed Customer Resource Center and Trial Site. Specified Media Portal Show less



Mattel, formerly The Learning Company

• VP of Marketing

  • Sep 1998 - Jun 1999

  Novato, CA Owned P&L for leading Home Productivity software business including product definition, positioning, pricing, packaging, sales tools, ads, direct marketing, events, PR, competitive analysis & forecasts. • Turned around and grew business 33% annually and products gained #1, #2, #4 market share. • Launched first Home Design suite; #1 best-selling program for 3 years. • PC Editors Choice for 3 years & Cody award winner. • Negotiated license and distribution rights to This Old House… Show more Owned P&L for leading Home Productivity software business including product definition, positioning, pricing, packaging, sales tools, ads, direct marketing, events, PR, competitive analysis & forecasts. • Turned around and grew business 33% annually and products gained #1, #2, #4 market share. • Launched first Home Design suite; #1 best-selling program for 3 years. • PC Editors Choice for 3 years & Cody award winner. • Negotiated license and distribution rights to This Old House software program. • Performed due diligence to acquire Autodesk home design software for $5MM, value $12MM. • Relaunched AutoDesk products and grew all home design products to #1 position. Show less



Broderbund, Adquired by The Learning Company

• Senior Marketing Manager

  • 1996 - 1998

  Novato, CA P&L responsibility for $10MM productivity software business. Defined positioning and feature sets. Analyzed category and competition. Developed and executed marketing plans. Conducted regional sales enablement providing: target customers, volumes, pricing, and promotions. Managed targeted campaign including: direct ads, telemarketing, direct mail, and web site. Managed 2 direct reports. • Grew business a record 32% in revenues and 33% in profits. • Wrote business plan to grow overall… Show more P&L responsibility for $10MM productivity software business. Defined positioning and feature sets. Analyzed category and competition. Developed and executed marketing plans. Conducted regional sales enablement providing: target customers, volumes, pricing, and promotions. Managed targeted campaign including: direct ads, telemarketing, direct mail, and web site. Managed 2 direct reports. • Grew business a record 32% in revenues and 33% in profits. • Wrote business plan to grow overall business revenues an estimated 41% for FY98 vs. FY97. Marketing Manager January 1996 - December 1997 • Managed kids’ educational products and desktop publishing products. • Created and executed consumer and trade promotions, PR, and trade shows. • Launched first 5 educational suites - an industry standard. Grew educational revenues by 27%. • Repositioned and re-launched reading title -- Increased revenues by 86% Vs original sku revenues. • Conducted successful trade calls at PriceCostco, CompUSA, and BestBuy lead to exceeding sell in. Show less



The Clorox Company

• United States
• Consumer Goods
• 700 & Above Employee

• Marketing Manager

  • 1993 - 1995

  Associate Marketing Manager-Laundry New Products June 1995-December 1995 Developed marketing strategy to enter into detergent category. Led project team to understand category trends, consumer dynamics, competitive product formulations and claims, manufacturing, and trade issues. • Gained first stage approval by CEO to evaluate detergent category - potential 20% sales & volume lift Associate Marketing Manager-Clorox Liquid Bleach February 1995-June 1995 Responsible for long-term… Show more Associate Marketing Manager-Laundry New Products June 1995-December 1995 Developed marketing strategy to enter into detergent category. Led project team to understand category trends, consumer dynamics, competitive product formulations and claims, manufacturing, and trade issues. • Gained first stage approval by CEO to evaluate detergent category - potential 20% sales & volume lift Associate Marketing Manager-Clorox Liquid Bleach February 1995-June 1995 Responsible for long-term brand projects including: TV and print advertising, new volume opportunities, and consumer insights. Conducted Clorox franchise equity research to develop advertising message. Associate Marketing Manager-Customer Marketing Channel February 1994-February 1995 Managed warehouse club channel business representing 10% of total bleach volume. Designed new product and assisted Sales in presenting item to club buyers. First to partner with largest club customer to research channel consumers, demographics, and shopping habits. • Grew flat business approximately 6% over 12 months. Associate Marketing Manager-Clorox 2 August 1993-February 1994 Developed and executed trade and consumer marketing plans, forecasted volumes and established marketing budgets for fiscal year. Analyzed, approved, and provided post-promotion feedback to sales regarding incremental trade programs. • Altered trade and consumer promotion plans, saving $5MM while maintaining volume objectives. • Recommended & executed 6-month plan using trade & consumer vehicles to grow business over 5%. Show less



KPMG

• Brazil
• Construction

• Senior Manager

  • 1985 - 1992

  Former CPA